Social Learning & Knowledge Transfer @ Speed

www.greenesconsulting.com

SIKMSept 20, 2011Kent Greenes

Slide 1

Source: hbr.org, July–August 2009, “The Big Shift”

Knowledge Transfer

in a Digital World:

The shift is on!

Topics

• Context & concepts• Some cool tools & practices• Staying relevant

Slide 2

How we got here…

1995 2000 2005

Leveraging Explicit Knowledge• Capturing documents & specific/analytical content

Leveraging Experiential Knowledge • Communities of Practice • Expertise locators• Team processes for Learning before, during, and after

Leveraging Collective Knowledge• Social learning & knowledge transfer - informal & dynamic

2010CollectionLearning in privateNeed to knowManagement control of content

ConversationLearning in pubic

TransparencyUser control of content

Connection

Source: 2008 AOKM Conference, Nancy Dixon & Kent Greenes Slide 3

Shifting Business Drivers & Needs

Current

• Repeatable processes• Authoritative

knowledge• Interpretations• Answers

Drivers for Change:

• Cost of business

• Regulatory changes

• Digital infrastructure

• Competition• Client demand • Increased

tempo of operations

• Four-generation workforce

• Organization as community

FUTURE

• Diversity of thinking• Agility• Speed• Innovation• Know what should be

done

Accelerated learning and knowledge transfer are required to meet these new needs!

New

Slide 4

A

B C

D

EF

Right Answer

B

C

D

E

F

Source: Nancy Dixon, Common Knowledge AssociatesSlide 5

Shift in Learning & Knowledge Transfer

• Demand for doing things right• User-generated knowledge content• Participative learning• Collective intelligence• Learning @ speed of need• The social networking that brings it all together

L&KT past L&KT now & next

www.greenesconsulting.com Slide 6

Social Networking:A Force Multiplier for KT

• Narrating your work• Cognitive diversity• Increased connections• Increased frequency of interactions• Mass conversation• Transparency• Timely flow of learning from experience

KT * =Next

Level of Performance

SM Multipliers


SN * KT = Added Value

More informedthinking

Strong ties

Weak tiesAccelerateincubation

of ideas

Rapidanswers

Optimizeinnovation & effectiveness

Connection Collaboration

www.greenesconsulting.com Slide 8Source: Aug 2010 Kent Greenes

C3 :Social Learning @ the Speed of Need

Prize 1:Fast,

trusted,highly

relevant learning

Collaboration

Content Conversation

Prize 2: Accelerates

how organizations think, decide

& act

• User- generated• Contextual, brief & repeated• Leverage the power of video• Collaborative authoring

• Convened but not controlled• Sense-making and reflection• Most effective in small groups• Timing is everything: learning

has most meaning in the moment of need

• Leverage social ties to optimize personal networks & knowledge communities

• Participative learning

Source: Sept 2010 Kent Greenes TCB RWG Slide 9

Learn from training:•Get it when you need it

•Engage pre- & post- instruction•Incorporate latest learning from

practitioners

Learn from observation:•Convene conversations without

controlling them•Ask open questions & why

Learn from experience:•Recognize what you need to

learn•Seek learning from others to

inform your thinking•Make sense of & apply new

learning•Reflect & analyze to learn from

doing•Share what you learn with those

who may need to know

What it takes to Learn at the Speed of NeedRight MeansRight Conditions

Peer-to-peer learning(ex. Peer Assist) 17,21,34

Group learning(ex. After Action Review)

19,20,21,27

Group sharing & discovery(ex. Knowledge Jam) 18

Action Learning Teams6,29,34

Learning Communities16,21

Social Networking10,21,22,23

Crowdsourcing14,15,21

Right Actions

User-Generated Content10,22,24,25

Simulation2

Just-in-time delivery

Learning Integrators3,5,11,26

Learner-centric7,8,9,10

Self-guided, life-long learner

Shift in L&D fromprovision of learning to

facilitation & enablement of learning4,9,10,23,26

Governance that optimizes publication & transparency of

digitally persistent learning content21

Leadership that demonstrates and creates

demand for lifelong learning7,10,21,23,30

Technology that embeds fast access to relevant people and content in the flow of work20 Learning Through

Conversations12,13,27,28

Source: July 2010 Kent Greenes TCB RWG Slide 10

Social Sensitivity…trumps individual IQ when it comes to performance of small groups


What are the implications for sharing and transferring

knowledge in teams and groups?

Sources: Science 2010, Evidence for a Collective Intelligence Factor in the Performance of Human Groups, Woolley and Malone et al; TCB Mar 2011, Daniel Wilson, Harvard LILA

Enabling L&KT Conversations

• Convening without controlling• Conditional vs assertive• Turn-taking• Some simple enablers:

– I don’t have the answer, but…– What if we…– In what ways…– Help me understand…– What stands out for you?


Want to learn something quick?Take a skill pill!

• Our brain learns best from short, small chunks of info & knowledge

• If a picture is worth a thousand words, imagine how powerful a video can be for conveying knowledge

• The right videos are fun, interesting and hold your attention


There’s reason uTube is so popular…

…and why people are searching for relevant videos based on their length of time

Learning & Knowledge Integrators


• Training & education• Authoritative knowledge

L&KI

• Experience• Observation

“The Edge”“The Schoolhouse”

Knowledge Leadership

“Leadership that creates

demand for leveraging the

collective experience of

stakeholders along an

organizations entire value

chain, and beyond, to

create step-change in

performance”

www.greenesconsulting.com Slide 17Source: Oct 2010 AOKM Kent Greenes

www.greenesconsulting.com

Great Knowledge Leaders…

Organizational Capability

Next

OrganizationalCapability

Today

Support & recognize

Create & maintain attention

Prioritize & align

Shape behaviors& performance

Source: Oct 2010 Kent Greenes AOKM Slide 18

Staying RelevantHow can we as L&KM practitioners…•Enable regular interaction with people working on different problems?

•Accelerate idea incubation by the collective?

•Enable social sensitivity to accelerate learning & knowledge transfer?

•Help people convene learning conversations without controlling them?

•Help knowledge sharing survive the tyranny of day-to-day operations?


Social Learning & Knowledge Transfer @ Speed

Business

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