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Social is Mobile, today...
by Stefano Virgilli (عبدهللا احمد داود)
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Stefano Virgilli
facebook.com/stefanovirgilli
@stefanovirgilli
stefanovirgilli
stefanovirgilli
voxlabsovavoxlabtv
lab.edu.sgvox.sgvoxlab.sgvoxlaboman.com
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Stefano Virgilli
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Stefano Virgilli
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TrainingProduction
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Websitevoxlaboman.com
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A matter ofperceptions
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How many of you havean active account on oneof these web services?
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How many of you visitone of these web services
everyday?
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How many of you havean active account on oneof these web services?
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How many of you areactually paying for
the service?
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How many of you haveare on one of these
mobile operating systems?
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How many of you havetried more than one of
these operating systems?
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Social and Mobilebusiness numbers
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Winners
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Losers
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A lesson from the past
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GeoCities, purchased by Yahoo! for $3.57 billion in January 1999. Yahoo! closed
GeoCities on October 26, 2009.
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Boo.com, spent $188 million in just six months in an attempt to create a global online fashion
store. Went bankrupt in May 2000.
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e.Digital Corporation (EDIG): in January 1999 the stock was at $0.06 level. In 1999 went from $2.91 on December 31, to $24.50 on January
24, 2000. In 2012 was worth $0.165.
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Freeinternet.com filed for bankruptcy in October 2000. With 3.2 million users. The company lost $19 million in 1999 on revenues of less than $1
million.
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The Learning Company, bought by Mattel in 1999 for $3.5 billion, sold for
$27.3 million in 2000.
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Broadcast.com was acquired by Yahoo! for $5.9 billion in stock, making Mark Cuban a
multi-billionaire. The site is now defunct and redirects to Yahoo's home page.
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Does your organizationneed social media?
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Apple does not.
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...the management cannot take negative comments.
Does your organization need social media?
NOif...
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Does your organization need social media?
! Customer can now publicly announce disappointment. If they do, they mean it. Do something about it.
source: appMuse
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Does your organization need social media?
YESif... ...the organization has
a genuine Social approach internally and externally.
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Does your organization need social media?
! If the company staff cannot access Facebook from office, how can they be Social ambassadors?
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Does your organization need social media?
! 54% of US companies attempted to ban their employees from visiting Facebook.
source: MailGuard
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Does your organizationneed a mobile app?
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Does your organization need a mobile app?
YESif... ...there is a business
plan to generate revenues to cover development cost.
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Does your organization need a mobile app?
! Direct revenues as well as indirect revenue may determine the success of an app.
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Is the Angry Birds app profitable per se?
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How much an Angry Birds soft toy costs?
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How much for the Christmas edition?
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Does your organization need a mobile app?
YESif... ...it is a long term plan.
Mobile apps are not out-of-the-box products.
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Does your organization need a mobile app?
! Only with time and testing all the bugs come to surface. And new features are always good.
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What are the version numbers about?
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Does your organization need a mobile app?
NOif... ...budget is limited.
The average cost of development of a small mobile application is $6,453
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Does your organization need a mobile app?
! Cost range for “small apps” is $3,000 to $8,000 and that “more complex or recognized brand apps” can cost $50,000 to $150,000.
source: appMuse
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Worldwide mobile apps development cost
source: MoroInteractive
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...the purpose of the app is just to carbon copy the existing website.
Does your organization need a mobile app?
NOif...
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Does your organization need a mobile app?
! With dozens of smartphones and tablets available on market, Responsive Web is a valid alternative to apps.
source: appMuse
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source: TripWireMagazine
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source: TripWireMagazine
Examples ofResponsive
Web
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source: TripWireMagazine
Examples ofResponsive
Web
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source: TripWireMagazine
Examples ofResponsive
Web
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source: TripWireMagazine
Examples ofResponsive
Web
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source: TripWireMagazine
Examples ofResponsive
Web
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source: TripWireMagazine
Examples ofResponsive
Web
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Q&A
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Conclusion
“Focus on how to be social, not on how to do social.”
Jay Baer, Convince & Convert