Social IPTV Market Space
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Transcript of Social IPTV Market Space
8 billion people 29
TV
Distribution
Social
History
28
17
64
79
27
}Removidosda apresentação
Me
diu
m
Mobile
Me
ssag
e
Media and messages...toys
Writing > letters > books
Panels > paintings
Photography and radio > cinema and TV (~ 70 years)
music > video
computer > internet
Telegraph > telephone > cellular
2 MM years
60 K years
5 K years
~ 140 years
~70 years
~100 years
~ 120 years
?
Gestures > speech
... inserted in cultural contexts become languages
Social Network Analysis (SNA)Network Centrality
Betweenness (distance)ProximityDiameter
Grouping coefficientNetwork reach and paths
Structural HolesModularity
Random generatorsControl centrality and hierarchy
Bimodality
More causality and less correlation
Intelligence – human dynamics
Complex Networks
Television as a medium
• IS
– Full screen video flow
– Constant service offer
– ~70 years of language
• IS NOT
– Collection of videos
– Web page
IPTV
Web video
TV Landscape
3+ hours of TV/day per viewerHas not suffered like other mediumBroadband penetration in Latam 2x PayTV
1. > % of viewer hours on the Internet2. > % with smartphone devices3. < costs of production and distribution
Better statistical data for growth of networksNew technologies enable access to new markets
TV opportunities?
1. Local content – google and facebook
2. Video e-commerce – HSN
3. Niche TV service is now viable – Clube dx tv
4. Contribution network environment - Redbull
5. New services new distribution – Mobile IPTV
6. New business models – Trade marketing
7. International distribution
DX IPTV – It’s the experienceAudiovisual Browser Framework
In development since 2008 Over 1 million users –w/ 100K subsAWS Cloud architecture
Playlist centricLocation and device aware
In video interaction
Time to market, mobile ready, platform independent, cost effective, partner control