Social intranet done right
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Transcript of Social intranet done right
www.ambientia.net CC BY 2.0 by Martijn vdS
Social Intranet Done Right
How to design a digital workplace for employees either working at the of<ice or behind the wheel of a
bulldozer www.ambientia.net
Traditional Intranet
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Social Intranet
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Traditional vs. Social Intranet
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TRADITIONAL The result is a
”<inished” intranet
SOCIAL The result is a ”frame” for communication
and content
Designing the “frame”
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How to enable discussion?
How to enable constant change?
How to promote
organizational culture?
The Goal:
Digital workplace independent of
time, location and device
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Knowledge work
Culture Interaction
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Knowledge work
Culture Interaction
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Traditional intranet design
Knowledge work
Culture Interaction
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Of<ice staff
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Target Groups
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Knowledge workers
Support functions
Management
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Fieldworkers
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Knowledge work
Culture Interaction
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Of<ice staff
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Fieldworkers
When designing a social intranet, treat <ieldworkers as a special
target group
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Accessibility
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User skills
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Environment of use
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Design Process
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1. Goals Business strategy and
values
Internal communication goals and values
Intranet goals, values and principles
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Example
Improving work environment safety
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Example
Improving work environment safety
Documentation and declaration of safety instructions, collective ideation of
improvements
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Example
Improving work environment safety
Documentation and declaration of safety instructions, collective ideation of improvement
actions
Ensuring safety instructions <indability and easy updating. Providing a channel for gathering and sharing safety improvement ideas and for pointing out security-‐related issues
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2. Target Groups and Users
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Fieldworkers
Knowledge workers
Support functions
Management
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Target Groups
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Willy the Warehouse Worker
Way of working
Motivations
Goals and ambitions
Challenges
Search keywords
Likes / Dislikes
I noticed an outdated piece of information on the intranet. I
want to correct it.
Target group
Networks
Devices
Hobbies
Location
3. Information Architecture
4. User Interface
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Community Management
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Summary
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1
Designing a social intranet is about designing new communication practices
and employee engagement CC BY 2.0 by j.reed
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2
Different target groups may have very different needs
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3
Social intranet brings the entire staff to a company-‐wide community
Seeds of an active community are sown already in the design phase
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