Social Integration Across the Organizations

Silo No More: Social Integration Across the Organization

Angela Connor; Senior Vice President, Group Director November 7, 2012

Angela Connor Twitter: @communitygirl Hashtag: #capstratsocial

Social is augmenting every communications touch point in every company.

Angela Connor Twitter: @communitygirl #capstratsocial

No one can be an expert at them all


•

Don’t fight over who “owns” social

Angela Connor Twitter: @communitygirl #capstratsocial Angela Connor Twitter: @communitygirl #capstratsocial

5

Customer Service

Corporate Communications

Marketing

Human Resources


A Likely Scenario

Sales

•


A Realistic View

The Social Media Silo is not a scalable model.

Source: http://www.web-strategist.com/blog/2011/04/04/program-plan-the-social-media-center-of-excellence/


Social Media “Center of Excellence Model”

http://www.web-strategist.com/blog/2011/04/04/program-plan-the-social-media-center-of-excellence/

http://www.web-strategist.com/blog/2011/04/04/program-plan-the-social-media-center-of-excellence/

• Adoption of social platforms is high

• Integration of social media is not – BUT that’s changing.

Just To Be Clear…


What We’re Seeing

Moving Beyond


Company-Wide Training


Shift in Mindset


Merging Social And Analytics


Defining Metrics that Matter


What Does the Future Hold?


• “Expect that social media will be integrated into every part of business – a cross-pollination of individuals, strategies, engagement topics and conversations that address the diverse needs of a diverse stakeholder base.”

Source: http://www.forbes.com/sites/chrisperry/2011/12/06/asking-who-owns-social-media-youre-missing-the-point/2/


http://www.forbes.com/sites/chrisperry/2011/12/06/asking-who-owns-social-media-youre-missing-the-point/2/



Recap - Trends in Internal Social Integration

• Moving Beyond the Pilot Project • Company-Wide Training • Shift in Mindset • Merging Social Analytics • Defining Metrics That Matter


Thank You!Internet Summit 2012

Join me for: “Social Integration in the Organization: Part 2

Capstrat Webinar Thursday, December 6, 2012

http://capstr.at/socmed

Register: http://capstr.at/socmed


Angela Connor SVP; Group Director

[email protected]



Social Integration Across the Organizations

Education

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