Social Innovation & Innovation Community Management - by bluenove
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[email protected] The emergence of Social Innova2on through Innova&on Community Management LIFT Conference Marseille, France, 06/2009
description
My presentation about Social Innovation and Innovation Community Management™at the LIFT 2009 conference on june 19 2009 (http://www.liftconference.com/lift-france-09/speakers)
Transcript of Social Innovation & Innovation Community Management - by bluenove
TheemergenceofSocialInnova2onthroughInnova&onCommunityManagement
LIFTConference
Marseille,France,06/2009
• Someofourprojects:
ChangemanagementthroughOpenandCollabora@veinnova@onprogrammes OpenInnova@onworkshops IdeaManagementprogrammesandsolu@onswithsoPwareproviders(bluekiwi,I‐Nova,Feedback2.0,…) Innova@onCommunityManagement™ Innova@veprojectsfromideatoimplementa@on:Telecom,Media,etc. PartnershipManagement
• Someofourcustomers:
Whoisbluenove?
05/2009 3CONFIDENTIEL
bluenoveisaconsul@ngfirmspecializedinChangeManagementthroughOpenandCollabora@veInnova@on
EnterpriserelatedCommuni@es
06/04/2009 8CONFIDENTIEL
WeareCommuni@es–Theyarecommuni@es
Employees
Startups
Universi@esandLabs
Customers
Suppliers
PartnersandNetworksofExperts
HR
BusDev
Legal
Procurement
Marke@ng
R&D
CommunityManagement?
• WhatdoesitmeanwhenAdver@singagenciesorBrandstalkabout‘CommunityManagement’?
Tobe‘Brandreac@ve’and‘Brandproac@ve’interac@ngwithonlineusers
• WemeanEnterpriserelatedCommunityManagement:
CommunitymanagementsoPware
Know‐howtodesignandgrowa‘Pro’relatedcommunity
Socialnetworksdynamics(similartoGamingbehaviours,ex:SeriousGaming)
05/2009 9CONFIDENTIEL
1. SocialMedia&crowdsourcing2. CommunityManagement3. IdeaManagement
05/2009 11CONFIDENTIEL
Innova@onandIdeaManagement
• inven@on(idea)#innova@on
• ini@alidea–innova@on>sharedidea‐INNOVATION
• internal(withemployees)ANDexternal(withusers,start‐upsorpartners)
• Itisabout:
Idea@on IdeaPipelinemanagement IdeaPorooliomanagement IdeamanagementSoPware
05/2009 12CONFIDENTIEL
• Brainstorming
• Co‐crea@on• Challengesandcontests• Crea@vityprocessesEtc.
05/2009 13CONFIDENTIEL
Idea@on
IdeaPipelineManagement
20/06/09 14
500 200 75 25 10
Iden2fica2on Contact Opportunitystudy Partnership Experiment
200 80 30 10 4
Standard
Improved
Screening
1. SocialMedia&crowdsourcing2. CommunityManagement3. IdeaManagement4. OpenInnova@on
05/2009 17CONFIDENTIEL
'Thesmartestpeoplealwaysworkforsomeoneelse!'
BillJoy,co‐founderofSunMicrosystems,1990
05/2009 18CONFIDENTIEL
Openinnova@on:
IPmanagement Partnershipmanagement Pla?ormandecosystemmanagement
05/2009 20CONFIDENTIEL
Manyini@a@vesandsolu@onswithspecificobjec@ves
06/04/2009 21CONFIDENTIEL
Listen
Involve
Test Engage
Support
categoriesbybluenove
1. SocialMedia&crowdsourcing2. CommunityManagement3. IdeaManagement4. OpenInnova@on
Socialinnova@onthroughInnovaBonCommunityManagement™
05/2009 22CONFIDENTIEL
SocialInnova@onthroughInnovaBonCommunityManagement™
05/2009 23CONFIDENTIEL
OpenInnova@on Ideamanagement
CommunitymanagementSocialMedia&crowdsourcing
ChangemanagementPartnershipmanagementIPmanagementPlaoormandecosystemmanagement
Enterpriserelatedcommuni@esSocialnetworksdynamics
CommunitymanagementsoPware
Idea@onPipelinePoroolioSoPware
SocialNetworkingtoolsBlogging/Micro‐bloggingOpenonlinechallengesViralMarke@ng/Buzz
