Social impact
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Transcript of Social impact
The Social Media Impact
Leverage Social for Brand Advocacy
Choose you channels wisely
Social strategy
Rather than a social media strategy you need a engagement strategy. An influence
strategy. An activation strategy. Focused around you business goals and objectives, not a media blast.
Crafting your messageThree key areas to elevate your social profile:
Engagement – A conversation with your target Influence – The ability to woo your target
Activation –Creating a call to action with your target
Know you target
How do you reach the mass market?
Design for social
Social design is spontaneous and the imagery and design aesthetic is immature compared to highly polished brand standards.
This strategy works best with the all manners of design.
How to gain users/likes/mentions
The tactical strategy is to use many services similar to likelo.com to help advertise the image. Geo targeting
users with revenant content works the best for likes/Mentions.
Brand Advocacy is the “Smart” goal
When setting goals for finding, targeting
and converting individuals to Brand
Advocates make sure they are Smart and realistic for you
Brand positiong.
Why Social Advocacy?
There are many types of Social brand advocated, the challenge is targeting your brand loyalists.
Social Brand AdvocacyTarget the influencers and they will advocate
you brand position.
Influencer
www.armadadigital.comRaymond A. Monaco
702-281-8850Skype ray.monaco
[email protected]: www.linkedin.com/in/monaco/
Twitter @armadadigital
How can you start change? Call us.