Social Games: 5 Minutes
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Transcript of Social Games: 5 Minutes
Our Game = Five Minutes Joy
Goal:
• A leading Social Game publisher in
the world.
Five Minutes Principles:
• Our games are designed for non-gamers.
• Playing with REAL friends is more fun than playing
alone.
• People can play a five-minute game daily.
Market
• China:
– Xiaonei�30 million registers
– 51.com: 100 million registers
– Kaixin001, QQ, Baidu, Sina
• World�
– Facebook�100 million registers
– MySpace�Hi5�Bebo…
• Mobile�
– iPhone�17 million registers
– Black Berry�30 million registers
– Android
Our Success
• Five Minutes
– 15 million total installs
– 3.5+ million daily active users (just Xiaonei alone)
– 350k daily active users in 1 month (Facebook)
• The REAL No.1 in China
– Our daily active users are 3x more than the No.2 and No.3
Social Game player in China.
– Our daily traffic is ¼ of the total traffic of Xiaonei.
Our Success
DAU: 3 times
more than
No.2
Happy Farm – No.1 in China
Happy Farm – Grow Fast on FB
FB APIFB API
OtheresOtheresNintendo�Wii, SFC, NDSL …
Nintendo�Wii, SFC, NDSL …
FacebookFacebook
NintendoNintendo
Five Mintues
Principle
Five Mintues
PrincipleNintendo
Principle
Nintendo
Principle
GameGame
Five MinutesFive Minutes
GameGame
FB ConnectFB Connect Other MiddlewareOther Middleware
Facebook UsersFacebook Users
AppApp AppApp
iPhoneiPhone
Other Internet UsersOther Internet Users
GameGameGameGameGameGameGameGame GameGameAppApp
Other PlatformsOther Platforms
Advantages
• A blank market:
– It is easy to have a few minutes here and there, but difficult to
have a few hours aside for games.
– Console and portable games are getting too hardcore.
– More and more platforms choose to open up.
• We are in CHINA�
– Low cost for great talents.
– We have 9 public online game companies in China. They have
incubated many world-class game producers and developers.
– Chinese game producers and PMs are experieced with Virtual
Currency and Micro Transactions.
Thanks