Social everything Food Valley presentation
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Transcript of Social everything Food Valley presentation
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Social Everything
growing with social networks, 24 januari 2010
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Raymond Witvoet innovation conversation partner
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earlier, better, faster innovation
SOHO
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Needs, trends and models
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Needs
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concert StingSocial animal
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6 degrees of separationConnection
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Communication debate, dialogue, conversation
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Communication past
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Communication present
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Cooperation past
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Cooperation past
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Cooperation present
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Cooperation forget the ant....
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Sharing nearby
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Sharing at a distance
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Trends
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Trends human and technological
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reactionaryHuman Pure
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Human Authenticity value connection
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Human Transparancy WIKI LEAKS
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Human Transparancy opinions visible
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TechnologyInternet Everywhere even in a plane
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Technology Mobile smart phone
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Technology API’s Facebook Connect
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Models
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Conversational Capital
the ideal is a point
who are you?
who do you say you are?
what is it that others say?
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@dmscott buy, beg, bug, earn
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Buy marketing
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Beg PR, public relations
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Bug sales
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Earn deserving it
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Nielsen people who you know are the most important
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So far
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• the social animal human race
• cooperation, sharing and communication
• changing marketing perspective, @dmscott, Seth Godin
• social context important, Nielsen
• trends for pure, real, authentic
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altijd en overal met de mensen die we kennen
Verbinding
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Social Media perfect fit
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2.000.000.000 views per day
second largest search engine
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5.000.000.000 photo’s
3000 photo’s per minute
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90.000.000 users 65.000.000 tweets per day
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>500.000.000 users second largest country
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>400.000.000 Blogs public journalism
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>100.000.000 users business connections
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knowledge sharing special, huge and important, condensed..
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9.000.000 users mainly Dutch
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Nice 2 know
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2Way traffic ontvangen en zenden
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Slijterijmeisje 4 p’s
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Passion go for it, wholeheartedly
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Personal it’s about you
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Profile USP
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Publicity writing is important
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Persistence it’ll take time
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Perspiration it’ll cost energy
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What not?
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Magic lower expectations
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Trick continuous effort
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It’s been around quite long
it just got a lot easier
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What it is?
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Websites technology, web 2.0
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Connection, sharing, communication
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always updatedConnection Linkedin
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ConnectionYour information nobody elses
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Connection and sharing
events
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Sharing knowledge and
opinionslinkedin group
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Sharing experiences photo flickrfinding by taggin
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Sharing experiences vimeo5700
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Communication chat
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Communication status updates
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Communication change in traffic
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How to?
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Strategy or?
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Just do it! dare 2 do
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Both!
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Examples
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Twitter, Trendtour speed
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Twitter, GMSN sheer numbers
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Twitter, bakery fast information
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Twitter, LetsCoffee where and when
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Twitter, IJscoboer where and when
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Twitter, Shirtsenco special offers
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Facebook, OK Festival
updates, fans, sporters, brands ands virals (NIKE)
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Facebook Arbor
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Hyves, funding very powerfull
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Linkedin MKB Krachtcentrale
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What’s next?
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LBS, Foursquare Pizza, Selexyz, retention, social
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LBS, Gowalla like Foursquare
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Social Shopping recommendations from friends
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AR, Layar Funda
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• purpose
• dare
• do
• sharing, connecting, cooperation
• hard work!
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Raymond [email protected]@syntens.nl