Social Entrepreneurship Marketing Workshop (Summary)
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Transcript of Social Entrepreneurship Marketing Workshop (Summary)
DigitalSocial Experiential
@KerrYKlassic www.intecoogroup.com [email protected] Linkedin.com/in/kerryabner
INTRODUCTION
MISSION STATEMENT Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural
collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.
OVERVIEW:AnewparadigmforbothpersonalmobilitychoicesandurbantransportplanningistakingshapetowardsEco-Mobility.Walking,cycling,wheelingandridesharingisbecomingmorecommonascommuni,esarelookingformoreeconomicallysoundwaystotravel.
10. transportation
DRIVERS:Eco-MobilitySharingEconomyTechnologyAdvancementsCleanerFuelSolu,ons
OVERVIEW:Entrepreneursarebringingtechnology,innova,onandimagina,ontothetablewhendevelopingsolu,onstopublicsafety.Cityprogramsarefundingandsuppor,ngthesevisionariesbyallowingthemtotestpilottheirdevelopmentsintheirdistricts.
9. Public safety
DRIVERS:TechnologyAdvancementsMinimalViableProductsStartupCommunityCivicInnova,on
OVERVIEW:Non-profitsareincreasinglyfindingthattheycannotrelyonphilanthropytosustainthemselves,muchlessgrow.Empoweringpeopletou,lizeandpreservenaturalresourcesintheireverydayliveswillbethekeytomoreinformedchoices.
8. sustainability
DRIVERS:GoingGreenDwindlingNaturalResourcesOrganicsHealth&Wellness
OVERVIEW:Whengovernmentsfailtoprovide,it’samazinghowcrea8veci8zensbecome.Entrepreneurshipisakeyplayerinendingglobalpovertybyreversingthecycleofdependencywithacycleofself-sufficiencyandemployment.
7. homelessness
DRIVERS:TechIndustryExplosionRiseinEntrepreneurshipSocialMedia
OVERVIEW:Socialentrepreneurshiphascomeonstrongintheeduca8onspacewithaneverygrowingnumberofins8tu8onsteachingentrepreneurialskillswithalensonsocialissues.Boomerswilljointheranksofsocialinnova8onstudentsasMillennialsareleadingthechargetofindmeaning.
6. education
DRIVERS:VideoBloggingAlterna,veSecondaryLearningSocialInnova,onRisingTui,onCost
OVERVIEW:InaculturebaGlingrecordratesofobesityandhealthproblemsrelatedtodietandnutri8on,providinghealthierfoodop8onscannotonlyformthebasisofaviablebusinessbutcanalsoserveagrowingmarketofpeoplethatwanttomakehealthierfoodchoicestosupporttheirlifestyle.
5. Food & health
DRIVERS:Health&WellnessOrganicsMindfulLivingTransparency
OVERVIEW:Brandsandorganiza8onsalikearefindingwaystovoicetheirfrustra8onswithhumanequality.Youngergenera8onsarehavingahard8mebelievingwe,asasociety,ares8llhavingthesameconversa8onsandfigh8ngthesamebaGlesourparentsandgrandparentswerefacing.
4. equality
DRIVERS:SocialMediaPoliceBrutalityNewFeminismSame-SexMarriage
OVERVIEW:Entrepreneursarenotonlyfocusingonsolarpowerasatoolforprovidingligh,nginplaceswithouttheinfrastructureforelectricity,butalsosolu,onsonhowtoconserveenergyfromourproductsandu,lizedinoureverydaylives.Arewewitnessingaproac,vefightagainstenergypoverty?
3. energy
DRIVERS:EconomicOpportunityCleanEnergyTechSustainablebusinessmodelsSolarPower
OVERVIEW:Entrepreneurswithdisabili,esarecrea,ngcommuni,esthatallowthemtoconnect,discussandstrengthentheirnetwork.Disabilityisbeingtreatedmoreeffec,velyviatechadvances.
2. disability
DRIVERS:TechnologyAdvancesInternetofThingsSocialCommunityEmpoweredPa,ents
OVERVIEW:Millennialsarecomingoutofcollegecarryingalargedebt,butnotreallyheadoverheelsaboutspendingthenext30yearsclimbingthecorporateladder.Newsolu8onsarebeingtestedusingavailableassetsandorganiza8onsthinkthatalivingincomewillhelpmorepeopleflourish.
1. income
DRIVERS:CollegeDebtBasicIncomeDigitalCurrencyValuablePublicSpaces
1. income
2. disability
3. energy
4. equality
5. Food & health
6. Education
7. homelessness
8. sustainability
9. Public safety
10. transportation
Let’s Work Together! Kerry Klassic
[email protected] www.kerryklassic.com