Social Entrepreneurship Class 1 at German Jordan University - Day 2

Source: Stiftung Entrepreneurship

Entrepreneurship Foundation

Flying Faculty visit

Dr. Johanna Richter and Simon Jochim


How to pitch your idea or your project

1. The first impression counts, the last impression stays

Emotions are faster than reason

The decision to buy or to invest/support is emotional. Only later it will be rationalized

2. Simplicity is the key Less is more

Your grandparents should be able to understand it

3. Tell a story

4. Be authentic, be human

That sticks in everybodys head, instead of „boring“ numbers : think of „Fishermen‘s friend“

People want to see the person behind the business.

6. Do not hypothesize Give facts.

5. Solve problems People listen, when they feel that you are solving a problem or fulfilling a need.


How to pitch your idea or your project

Ask yourself the following questions:

1. What is my uniqness? How am I different to others? 2. Why do I love my idea and why should others love it, too? 3. Why does the world need my idea/ my project/ my company? 4. How can I involve the others during my pitch?


power posing


What are your ideas or projects?


„Skill is not the answer, neither is money. What you need is optimism, humanism,

enthusiasm, intuition, curiosity, love, humor, magic and fun and that secret ingredient:

EUPHORIA None of this appears on the curriculum of any

business school.“

Anita Roddick, Founder of the Body Shop


What a good entrepreneurial design must accomplish

1. Work out clear market advantages 2. Secure a head start over imitators 3. Protect against technolgical obsolescence 4. Protect against commercial obsolescence 5. Minimize financing costs 6. Include marketing as an integral component of the

entrepreneurial design


Prinicples for a high-potential entrepreneurial design

Scalability

Simplicity

Minimization of risks


Go for a cause! Make meaning

Guy Kawasaki


International Youth Competition


Youth Citizen Entrepreneurship Competiton

Cooperation with the Goi Peace Foundation

Support from UN, UNESCO, ILO the Commenwalth, CNN International

over 1000 participants from 110 nations with

more than 2,500 ideas and projects

Top five nations of participants: India, Nigeria, Tanzania, USA and Kenya


Young people (age 15-35) from around the world

submit their innovative ideas and projects

with a societal impact,

which implement one or more of the 17 Sustainable Development Goals.

Youth citizen entrepreneurship competition


Youth Citizen Entrepreneurship Competiton

global movement

give and obtain feedback

create a better future for all of us

free online training


Thank you

Shokran

Social Entrepreneurship Class 1 at German Jordan University - Day 2

Education

Transcript of Social Entrepreneurship Class 1 at German Jordan University - Day 2