Social Entrepreneurs and the Corporate World
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Strategy & Growth: Building Stakeholders Loyalty 14 th December 2008
description
This looks at the meeting point between the social entrepreneur and the corporate world
Transcript of Social Entrepreneurs and the Corporate World
Strategy & Growth: Building Stakeholders Loyalty
14th December 2008
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• What is Strategy?
• The Social Entrepreneur
• Who are they?• Notable Global Players• Emerging Heroes• Your 3 major concerns
• The Corporation
• The Triple Bottom Line• the 6 major concerns• Understanding the DMU
• Building Loyalty – The Meeting point• Thank You
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Strategy is…
…all about choices, awareness, focus, long term positions and risks
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Who are they?
• Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change.
• Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to take new leaps.
• Social entrepreneurs often seem to be possessed by their ideas, committing their lives to changing the direction of their field. They are both visionaries and ultimate realists, concerned with the practical implementation of their vision above all else.
Source: Ashoka Innovators for the Public
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Notable Social Entrepreneurs
Mohammed Yunus – GRAMEEN BANK
Otunba Gaddafi – DMT
Anita Roddick – THE BODY SHOP
Wole Soyinka - FRSC
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Emerging Heroes
Maxwell Marshall – Green Access Fela Durotoye – RAISE & GEMSTONE Akin Rotimi – AFYUC
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Economic
Social Environmental
• The Triple Bottom Line
Source: Cannibals with forks: The Triple Bottom line of 21st Century Business by John Elkington
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The 6 Major concerns of Corporations
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6.Position in the Value Chain
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Prioritizing the Social Issues: where to plug in?
Generic Social Issues Value Chain Social Impact
Social DimensionsOf Competitive
ContextSocial issues that are not significantly affected by a company’s operations nor materially affect its long term effectiveness
Social issues that are affected by a company’s activities in the ordinary course of business
Social issues in the external environment that significantly affect the underlying drivers of a company’s competitiveness in the locations where it operates
Source: Strategy & Society: The link between Competitive Advantage and CSR, Michael Porter and Mark Kramer
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= Youth & ICT
= Music, Content,Scholarship, Sports
= Arts, Music
= Entrepreneurship
What are they interested in?
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Does your proposal present an opportunity for “SHARED VALUE”?
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SHARED VALUE represents a meaningful benefit for societythat is also valuable to the business
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The Decision Making Unit
• Usually a group rather than an individual
• Made up of:
• The Gatekeepers
• The Initiators
• The Influencer
• The Decider
• The Vetoer
• The User
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Who got past the Gatekeeper?
Garba LawalKanu Nwankwo
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Building Loyalty: the Meeting Point
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Competence
Integrity
Trust
Cooperation
LoyaltyClimbing the ladder…
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The Most Important Ingredients…
§ Your desire to bring about positive change
§ The quality of your preparation
§ The Right Time and the Right Place…The GOD Factor
September 12, 2007Client name or logo
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THANK YOU
September 12, 2007Client name or logo
