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Sarah Stevenson

Social Enterprise

Session 2

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Module Aims to support the learner in identifying what

constitutes Vision, Mission and Values and their importance inthe context of Social Enterprise

Objectives

By the end of this session you will be able to: Identify the need for Social Enterprise to have clear Vision,

Mission and Values

Understand the differences between Vision, Mission and

Values Reflect on the Vision, Mission and Values of your own

organisation

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Vision what is it?

the guiding principle for a social enterprise its thereason why

states the core purpose of the business

inspires stakeholders to become involved with a SocialEnterprise

ensures stakeholders to remain committed to a Social

Enterprise

a long-term principle

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Visions should

be inspirational and aspirational

be memorable

be defined from the start

be clear

be used as a framework for monitoring and evaluation

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Organisation Statement

The Big Issue

RiSE

To offer homeless andvulnerably housed people the

opportunity to earn alegitimate income

Social enterprise will berecognised as a successfulbusiness model at the heartof communities

Example vision

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Mission what is it?

a practical statement

informs how and what a Social Enterprise

must do to deliver its mission

may change with time

If the business plan can be considered the road map of your social enterprise and

the vision is the direction in which you are going, then the mission statementconsists of the street signs to get there Alter, KS 2000.

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Organisation Statement

Social Enterprise Coalition

Rise

Our mission is to be the voiceof social enterprise, through

being a progressive,authoritative body thatbrings together all types ofsocial enterprises in the UK.

RISE will work to improve thetrading and operatingenvironment for socialenterprise development in

South West England.

Example Mission

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Vision & Mission the difference

Vision Mission

What The dream The plan

KeyCharacteristic Inspirational, clear, easilycommunicated Identifies how thedream will befulfilled

Time Frame Long term Short Medium

term

Activity 1 identify the vision and mission of theSocial Enterprises that you identified in module 1

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Values

Values are principles that are used to determine our behaviour.

All Social Enterprises should have a value statement that underpins

and guides their practice

Everybody involved with the Social Enterprise needs to be committedto the expressed values.

Commitment to values may be shown through:-

- the behaviour of people (employees, customers, members, directors,

stakeholders)

- the culture of the Social Enterprise

- written policies and procedures

- governance documents

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Organisation Statement

Co-operatives UK

Ethical Property Plc

Self-helpSelf-responsibilityDemocracyEquality

EquitySolidarityOpennessHonestySocial responsibilityCaring for others

Creation of an equal and just societyCreation of a sustainable societyEmbedding values in business and insociety as a wholeCreating positive communities

Example Values

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Activity 2

What are the Vision, Mission and Values in yourworkplace? Where and how are they communicated? Dothey reflect the nature of your organisation?

If they are not explicit, find a similar organisation where

they are clearly defined.Record your thoughts in your learning journal.

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Our missionTo enrich people's lives with programmes and services that inform,educate and entertain.

Our valuesTrust is the foundation of the BBC: we are independent, impartialand honestAudiences are at the heart of everything we do

We take pride in delivering quality and value for money

Creativity is the lifeblood of our organisation We respect each other and celebrate our diversity so that everyone

can give their bestWe are one BBC: great things happen when we work together

BBC: Vision, Mission and Values

Our vision

To be the most creative organisation in the world.

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References

Alter, KS 2000 Managing the Double Bottom Line: A BusinessPlanning Reference Guide for Social Enterprises. Pact Publications.

BBC www.bbc.co.uk

The Big Issue - www.bigissue.comCooperatives UK - www.uk.coop

Ethical Property Plc - www.ethicalproperty.co.uk

Rise www.rise-sw.co.uk

Social Enterprise Coalition - www.socialenterprise.org.uk

http://www.bbc.co.uk/http://www.bigissue.com/http://www.uk.coop/http://www.ethicalproperty.co.uk/http://www.rise-sw.co.uk/http://www.socialenterprise.org.uk/http://www.socialenterprise.org.uk/http://www.rise-sw.co.uk/http://www.rise-sw.co.uk/http://www.rise-sw.co.uk/http://www.ethicalproperty.co.uk/http://www.uk.coop/http://www.bigissue.com/http://www.bbc.co.uk/

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This resource was created by the University of Plymouth, Learning from WOeRk project. This project is funded by HEFCEas part of the HEA/JISC OER release programme.

This resource is licensed under the terms of the Attribution-Non-Commercial-Share Alike 2.0 UK: England& Wales license (http://creativecommons.org/licenses/by-nc-sa/2.0/uk/).

The resource, where specified below, contains other 3rd party materials under their own licenses. The licenses

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2. The JISC logo, the and the logo of the Higher Education Academy are licensed under the terms of the Creative Commons Attribution

-non-commercial-No Derivative Works 2.0 UK England & Wales license. All reproductions must comply with the terms of that license.

Author Sarah Stevenson

Institute University of Plymouth

Title Social Enterprise: Vision, Mission & Values

Description PowerPoint Presentation

Date Created May 2011

Educational Level Level 4

KeywordsUKOER, LFWOER, UOPCPDLM , Social Enterprise, Work Based Learning

Continuous Professional Development ,

Creative Commons License CC-BY-NC-SA

Back page originally developed by the OER phase 1 C-Change project

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