Social enterprise tools and competencies

internettimealliance.com

tools & competenciesfor the

social enterprise

jarche.comHarold JarcheSunday, 30December, 2012

In a creative economy

it is only through

the self-selection of the best tools

that more productive work

can be assured

jarche.comSunday, 30December, 2012

Enterprise Social Networks(not consumer social media, though related)

http://www.altimetergroup.com/2012/02/making-the-business-case-for-enterprise-social-networks.html

Sunday, 30December, 2012



EnableAction

EncourageSharing

CaptureKnowledge

BusinessValue

How Enterprise Social Networkscreate business value & empower people

Based on: Altimeter Group 2012

Timejarche.com


The learning challenge for the company comes from the dynamic relationship between the two forms of knowledge.

Tacit knowledge is where the action is, and in most cases, it’s the people with the tacit knowledge that deliver the results.

But the only way tacit knowledge can be broadly shared is by translating it into explicit knowledge —

a very difficult task that very few companies have mastered.

- Dave Gray, The Connected Company, O’Reilly 2012Sunday, 30December, 2012

Capture Knowledge through: Content Creation

an initial requirement is tohelp make tacit knowledge more explicit*

notesreportsvideo

presentationscorrespondence

curated collections{enabled by

enterprise social network

tools

* we can only “capture” a small part of our knowledge, so enterprises must continue to support conversations & ongoing narration of work

jarche.com


http://www.thecontenteconomy.com/2012/09/the-digital-workplace-concretized.html

Oscar Berg: The Digital Workplace concretized




Finding People Task Coordination

Meetings

multiple facets of getting work done in a social, service-oriented enterprise

Encourage Sharing by:

Enable Action by:

Capture Knowledge through:

Communicating Sharing

Networking

Content Creation

Facets Based on Oscar Berg’s Digital Workplace

jarche.com


Source: Social media? Get serious! Understanding the functional building blocks of social media (2011)

Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre

A Look at Consumer Social Media


Source: Social media? Get serious! Understanding the functional building blocks of social media (2011)

Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre

Honeycomb Views

of Web

Social Media


TaskCoordinationSharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople

jarche.com

a honeycomb lens for enterprise social media


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople

the right mix of enterpise social toolsshould address all these facets


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople

enterprise social network tools can promote cooperation & collaboration

mostly cooperativeactions

mostly collaborativeactions


Collaboration:working together for a common objective.

Cooperation:openly sharing, without any quid pro quo.


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople

cooperative collaborative

TOOL FACETS RELATE TO DIGITAL COMPETENCIES:

Sharing openly with colleaguesCommunicating effectively in social networks & work teams

Networking to improve business performanceCreating content to use and share throughout the organization

Coordinating tasks with minimal time & effortConducting & participating in meetings to maximize impact & minimize wasted effort

Quickly finding people best suited to solve a given problem


an integrated visioncooperation & collaboration flowing both ways

enabled by enterprise social network tools


Content Creationconnects collaborative & cooperative behaviors

individuals contribute throughpersonal knowledge management (PKM)*

enterprise social network tools help turn personal knowledgeinto organizational knowledge

* http://www.jarche.com/pkm


http://www.jarche.com/pkm

http://www.jarche.com/pkm

Sensecreating

team

Seek

Share

CoP

socialnetwork

team

CoP

filtering

discerning

PKM: Seek - Sense - Sharefiltering from our networks; creating knowledge individually and with our teams

& then discerning with whom and when to share

jarche.com

socialnetwork


not all tools are strong with all facets,

not all facets are necessary in any given tool

TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople


examples ...


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople

Dark Blue: Primary CapabilityLight Blue: Secondary Capability

Sharepointcollaborative


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople


Webexco-op & collab


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople


MS Lyncco-op & collab


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople


MS Outlookcollaborative


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople


MS Officecooperative & personal


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople


NewsGatorcooperative


TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople


examine facets to ask better questions about tools:e.g. “What does NewsGator add?”

asynchronouscooperation

* Webex supports synchronous cooperationSharing + Communicating


Design Point Images:Mike Gotta, Cisco Systems

http://ethnographymatters.files.wordpress.com/2012/09/designpoint_socialgraph.jpg

Consider What Ties Each Platform Enhances








Project-based:SharepointOutlookMS OfficeWebex

Reporting-based:Outlook

Sharepoint

Interest-based:NewsGator

Role-based:Lync

Social Networks:Newsgator








Share Exceptions:Lync (fast)

NewsGator (wide)Sharepoint (long term)

Webex (tacit)MS Office (detailed)

Follow Topic:Newsgator (wide)Sharepoint (deep)Outlook (archived)

Ask Questions:Lync (intimate)

Newsgator (wide)Sharepoint (formal)Outlook (focused)

Connect






ToolTies

SupportedConnections

EnabledOptimal

Facet

MS Office Project Exceptions Knowedge Capture

MS OutlookProject

ReportingTopics

QuestionsTask Coordination

MS Lync RoleExceptionsQuestions

Communicating

MS SharepointProject

Reporting

ExceptionsTopics

QuestionsFinding People

NewsgatorInterest

Social Networks

ExceptionsTopics

Questions

Networking& Sharing

Webex Project Exceptions Meetings


some advice

on using social network tools

for collaboration

& cooperation

in the enterprise ...


No technology platform

will meet all your

collaboration & cooperation

needs

jarche.com


Create a balance

between

individual

and

enterprise

knowledge-sharing

tools jarche.comSunday, 30December, 2012

Try them out

and see how they work ...

jarche.com


Life in perpetual Beta

“You have to have an idea

of what you are going to do,

but it should be a vague idea.”

- Pablo Picasso

jarche.com


Social enterprise tools and competencies

Business

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