what to watch out for and (maybe) start this yearTECHNOLOGY, SOCIAL & DIGITAL

TRENDS

A SHORT REVIEW OF LAST YEAR

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The Attention Web(death to) ClickbaitStorytelling

Crowdfunding contentPodcasting

VideoMeasurementMobile B2BDesign

legal • insurance • accounting • real estatePROFESSIONAL SERVICES WAKE UP 1

business processes are being disrupted

at the core of social, is messagingMESSAGING APPS 2

Drag picture to placeholder or click icon to add

that’s more than all of Christianity, globally; how’s that for impact?3 billion users and counting

Source: Companies, BI Intelligence estimates

snapchat

relationship building • behind the scenes • live events • limited time offers…and Cosmo gets 3MM viewers a day via Snapchat

vomiting rainbows and sales?

more than just chatting going on…

but maybe not quite how you think$ € £ ¥ ₨ 3

retail • lending • personal finance • payments • equity financing • crowdfunding • consumer banking • financial research • infrastructure • stock markets • loyalty & rewards

fintech

guess who’s freaking out?Source: Business Insider

digital platforms • community supported agriculture (CSA) • co-operative funding

P2P lending

connecting people who can help one another

content consumption is not going away, it’s changingON DEMAND/SUBSCRIPTION SERVICES 3

Netflix • Hulu (in Canada we also have Shomi & CraveTV)

streaming video on-demand (SVOD) subscriptions

2014 2015E 2016E 2017E 2018E 2019E

4.0 4.85.8

7.39.2

11.5

Billi

ons

USD

Streaming Video Subscription Revenue (US)

TV’s demise is still a ways off

Pandora • Apple music • Spotify • Google Play • 8Tracks • last.fm streaming music

2014E 2015E 2016E 2017E 2018E 2019E

8.711.4

14.016.5

18.720.6

Billi

ons

Streaming Music Paid Subscribers

Source: BI Intelligence estimates based on historical data from the RIAA

podcasting continues to grow

Source: Pew Research, Edison Research, Activate analysis

all the news that’s fit to …post?NYT digital revenue

Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 $-

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Mill

ions

the connected home • connected everythingThe INTERNET of THINGS + WEARABLES 4

AR • VR • fashion • health • enterprise

IoT will disrupt traditonal industries too

JUST IN TIME LEARNING 5microlearning • knowledge-on-demand

MOOCs • accreditation • future earnings tuition

AD BLOCKING 645MM average monthly active users in the US (Q2 2015)

tracking • privacya political statement? a backlash to bad UX? $28.1B ad revenue blocked

it’s more than just about the selfiePHOTO SHARING 7

storytelling at its finest

Pout (UofWaterloo Velocity startup) just purchased by Everalbum (SV) purposeful sharing

more than pizza deliveryDRONES 8

precision agriculture • disaster response • mining/quarrying • infrastructure inspection

access & autonomy

360°?!?! oh YEAH! 360° VIDEO 9

a fuller storytelling experience

It’s coming, but is still years away from being anything but nicheVIRTUAL REALITY 10

diversity is an imperative if mass adoption is soughtniche community means niche design

gaming • content creators • military • architecture • emergency response

VR + simulation

PSA: VR ≠ AR

ADDENDUM

FRICTION vs. FRICTIONLESS

20 year cycles dictate our lifestyle and buying habitsculture & consumption

THANK YOU…