Social, Digital & Mobile in APAC

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    11-Aug-2014
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This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014. Packed with more than 250 slides covering 30 of the region's key countries, the deck has been designed to offer quick and simple cut-and-paste info graphics for your own presentations and blogs.

Transcript of Social, Digital & Mobile in APAC

  • we are social 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA & STATISTICS We Are Social wearesocial.sg @wearesocialsg 1
  • COUNTRIES DETAILED IN THIS REPORT 16! 20! 25! 21! 18! 06! 03! 02! 09! 26! 15! 11! 13! 17! 08! 12! 28! 30! 05! 27! 23! 14! 04! 24! 10! 29! 22! 07! 01! 19! 01 AUSTRALIA 07 FI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM We Are Social wearesocial.sg @wearesocialsg 2
  • IF YOUD LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: [email protected] @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg @wearesocialsg 3
  • ASIA-PACIFIC REGIONAL OVERVIEW We Are Social wearesocial.sg @wearesocialsg 4
  • JAN 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTAL POPULATION URBAN RURAL 2,640,432,161 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 37% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 ACTIVE MOBILE SUBSCRIPTIONS We Are Social 93% MOBILE SUBSCRIPTION PENETRATION Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg @wearesocialsg 5
  • JAN 2014 SHARE OF GLOBAL USERS CENTRAL & EASTERN EUROPE 5% NORTH AMERICA 5% 6% 12% 11% 11% 10% 6% 7% WESTERN EUROPE 7% 8% EAST ASIA CENTRAL ASIA 5% 2% MIDDLE EAST 4% 4% CENTRAL AMERICA 3% 4% 3% 4% 5% 3% SOUTH AMERICA 6% INTERNET USERS 1% 2% 10% 7% 11% 37% 29% 22% 18% 9% 9% 7% 10% 4% 8% 6% 11% 16% 22% SOUTHEAST ASIA SOUTH ASIA 23% AFRICA POPULATION 1% 8% SOCIAL MEDIA USERS OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg @wearesocialsg 6
  • JAN 2014 ASIA-PACIFIC 3,882,702,949 44% 56% TOTAL POPULATION URBAN RURAL 1,255,745,291 INTERNET USERS 969,583,240 ACTIVE SOCIAL NETWORK USERS 32% INTERNET PENETRATION 25% SOCIAL NETWORKING PENETRATION 3,347,580,701 ACTIVE MOBILE SUBSCRIPTIONS We Are Social 86% MOBILE SUBSCRIPTION PENETRATION Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg @wearesocialsg 7
  • JAN 2014 APAC GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 54.7% 47.5% 52.2% 47.6% We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence wearesocial.sg @wearesocialsg 8
  • JAN 2014 APAC: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 82% We Are Social Source: GSMA Intelligence 18% 21% wearesocial.sg @wearesocialsg 9
  • JAN 2014 APAC MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 645M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 16.6% Tencent, Facebook, ITU We Are Social Sources: US Census Bureau, ITU, Facebook 943M 24.3% wearesocial.sg @wearesocialsg 10
  • JAN 2014 SOUTH ASIA 1,630,919,286 31% 69% TOTAL POPULATION URBAN RURAL 280,863,846 INTERNET USERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 17% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS 72% MOBILE SUBSCRIPTION PENETRATION We Are Social Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook wearesocial.sg @wearesocialsg 11
  • JAN 2014 SOUTH ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 61.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 3.8% We Are Social Sources: US Census Bureau, ITU, Facebook 89.1M 5.5% wearesocial.sg @wearesocialsg 12
  • JAN 2014 EAST ASIA 1,584,806,482 56% 44% TOTAL POPULATION URBAN RURAL 756,093,363 INTERNET USERS 48% INTERNET PENETRATION 678,728,200 ACTIVE SOCIAL NETWORK USERS 43% SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 92% MOBILE SUBSCRIPTION PENETRATION We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU wearesocial.sg @wearesocialsg 13
  • JAN 2014 EAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 444.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 28.1% We Are Social Sources: US Census Bureau, ITU, Facebook 707.4M 44.6% wearesocial.sg @wearesocialsg 14
  • JAN 2014 SOUTHEAST ASIA 630,551,581 45% 55% TOTAL POPULATION URBAN RURAL 195,762,594 INTERNET USERS 161,996,000 31% INTERNET PENETRATION 26% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 688,607,654 109% ACTIVE MOBILE SUBSCRIPTIONS We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE SUBSCRIPTION PENETRATION wearesocial.sg @wearesocialsg 15
  • JAN 2014 SOUTHEAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 113.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 18.0% We Are Social Sources: US Census Bureau, ITU, Facebook 133.7M 21.2% wearesocial.sg @wearesocialsg 16
  • JAN 2014 OCEANIA 36,425,600 71% 29% TOTAL POPULATION URBAN RURAL 23,025,488 INTERNET USERS 16,163,220 ACTIVE SOCIAL NETWORK USERS 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 63% INTERNET PENETRATION 44% SOCIAL NETWORKING PENETRATION 94% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg @wearesocialsg 17
  • JAN 2014 OCEANIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 24.4M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 71.2% We Are Social Sources: US Census Bureau, ITU, Facebook 13.1M 38.7% wearesocial.sg @wearesocialsg 18
  • JAN 2014 INTERNET PENETRATION IN APAC MONGOLIA 16%! SOUTH KOREA 84%! CHINA PAKISTAN 10%! INDIA 17%! SRI LANKA 39%! MALDIVES JAPAN 44%! BANGLADESH HONG KONG 73%! 22%! THAILAND 79%! APAC AVERAGE 32%! 76%! TAIWAN 35%! 18%! MALAYSIA 39%! 65%! VIETNAM 36%! PHILIPPINES 73%! SINGAPORE 29%! INDONESIA TIMOR1%! LESTE PAPUA 2%! NEW GUINEA FI 33%! AUSTRALIA 81%! NEW ZEALAND 89%! We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI wearesocial.sg @wearesocialsg 19
  • JAN 2014 89%! 84%! 81%! INTERNET PENETRATION IN APAC 79%! 76%! 73%! 73%! 65%! 64%! 59%! GLOBAL AVERAGE 44%! 39%! 39%! 36%! 35%! 33%! 32%! 29%! 25%! 24%! 22%! 18%! 17%! 16%! 11%! 10%! We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI NORTH KOREA TIMOR-LESTE MYANMAR 2%! 1%! 1%! 0%! PAPUA NEW GUINEA CAMBODIA PAKISTAN LAOS MONGOLIA INDIA SRI LANKA BANGLADESH NEPAL BHUTAN INDONESIA APAC AVERAGE FIJI THAILAND PHILIPPINES MALDIVES VIETNAM CHINA BRUNEI MACAU MALAYSIA HONG KONG SINGAPORE TAIWAN JAPAN AUSTRALIA SOUTH KOREA NEW ZEALAND 5%! wearesocial.sg @wearesocialsg 20
  • JAN 2014 INTERNET USERS IN APAC MONGOLIA 522K! SOUTH KOREA 41M! CHINA PAKISTAN 20M! INDIA 213M! SRI LANKA 154K! MALDIVES JAPAN 591M! BANGLADESH HONG KONG 5.2M! 37M! THAILAND 3.9M! MALAYSIA 101M! APAC TOTAL 1.22B! 18M! TAIWAN 24M! 36M! 19M! VIETNAM 38M! PHILIPPINES 4.0M! SINGAPORE 73M! INDONESIA TIMOR10K! LESTE PAPUA 145K! NEW GUINEA FI 300K! AUSTRALIA 18M! NEW ZEALAND 3.9M! We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI wearesocial.sg @wearesocialsg 21
  • JAN 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 6.2! ACCESS THROUGH LAPTOP / DESKTOP 3.5! 3.5! 3.1! 2.1! We Are Social Source: GlobalWebIndex SOUTH KOREA JAPAN HONG KONG AUSTRALIA CHINA VIETNAM TAIWAN INDIA THAILAND SINGAPORE INDONESIA MALAYSIA PHILIPPINES 1.0! 1.6! 1.7! 1.9! 1.7! 2.0! 2.3! 2.5! 2.6! 3.1! 2.8! 3.5! 4.5! 4.5! 4.6! 4.7! 4.9! 5.1! 5.3! 5.5! 5.6! ACCESS THROUGH MOBILE DEVICE wearesocial.sg @wearesocialsg 22
  • JAN 2014 SOCIAL MEDIA PENETRATION IN APAC MONGOLIA 22%! 27%! CHINA PAKISTAN 6%! INDIA 7%! SRI LANKA 44%! MALDIVES HONG KONG 61%! 4%! THAILAND 17%! JAPAN 46%! BANGLADESH SOUTH KOREA APAC AVERAGE 25%! 64%! TAIWAN 36%! 9%! MALAYSIA 22%! 53%! VIETNAM 32%! PHILIPPINES 59%! SINGAPORE 25%! INDONESIA TIMOR6%! LESTE PAPUA 4%! NEW GUINEA FI 29%! AUSTRALIA 57%! NEW ZEALAND 57%! We Are Social Sources: US Census Bureau, CNNIC, Tencent, Facebook wearesocial.sg @wearesocialsg 23
  • JAN 2014 64%! 63%! 6