Social, digital and mobile in asia nov 2011 overview by Wearesocial

56
ASIA SOCIAL, DIGITAL AND MOBILE IN DECEMBER 2011 we are social

Transcript of Social, digital and mobile in asia nov 2011 overview by Wearesocial

Page 1: Social, digital and mobile in asia nov 2011 overview by Wearesocial

ASIA�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

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COUNTRIES COVERED IN THIS REPORT�

BANGLADESH �BRUNEI�BHUTAN�

CAMBODIA�CHINA�

HONG KONG �INDIA�

INDONESIA�

JAPAN�SOUTH KOREA�

LAOS�MACAU �

MALAYSIA�MALDIVES �MONGOLIA�MYANMAR �

NEPAL�PAKISTAN�

PHILIPPINES �SINGAPORE �SRI LANKA�

TAIWAN�THAILAND �VIETNAM �

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FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected]

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

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THE REGIONAL PICTURE �ASIA-WIDE DATA AND STATISTICS �

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3,715,000,O00�CURRENT POPULATION OF ASIA: �

SOURCE: UN, JUNE 2011 �

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53%�OF THE TOTAL �

WORLD POPULATION�

ASIAN COUNTRIES �ACCOUNT FOR �

SOURCE: UN, JUNE 2011 �

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58%�OF ITS POPULATION�

LIVING IN RURAL AREAS �

ASIA’S POPULATION IS STILL �MOSTLY RURAL, WITH AROUND �

SOURCE: UN DATA, JUNE 2011 �

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25%�OF PEOPLE LIVING IN ASIA�ARE BELOW THE AGE OF 15 �

SOURCE: UN DATA, JUNE 2011 �

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74% �

THE REGIONAL ASIAN PICTURE �

750,463,600 �

2,767,417,932 �MOBILE SUBSCRIBERS�

909,180,759 �INTERNET USERS�

3,714,544,017 �ASIA’S TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

75%�

24%�

USERS OF TOP SOCIAL NETWORKS� SOCIAL NETWORK PENETRATION�

URBAN�

42%� 58%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

20%�

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909,000,000 �INTERNET USERS ACROSS ASIA: �

SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 �

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24%�INTERNET PENETRATION�

ACROSS ASIA IS ROUGHLY �

SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 �

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INTERNET PENETRATION BY ASIAN COUNTRY �

82%�79%� 78%�

72%�70%� 69%�

59%�

50%�

36%� 34%� 34%�32%�

27%�24%�

17% �12%� 11% �

9%� 8%� 8%� 8%�4%� 2%� 1%� 0%�

SOUT

H KO

REA�

BRUN

EI�

JAPA

N�

SINGA

PORE�

TAIW

AN�

HONG

KONG�

MALA

YSIA�

MACA

U�

CHIN

A�

VIETN

AM�

MALD

IVES�

PHILI

PPIN

ES�

THAIL

AND�

[AVE

RAGE

]�

INDO

NESIA�

MONG

OLIA�

PAKIS

TAN�

SRI L

ANKA�

LAOS�

INDI

A�

BHUT

AN�

NEPA

L�

CAMB

ODIA�

BANG

LADE

SH�

MYAN

MAR�

SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 �

GLOBAL!

AVERAGE!

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44%�OF THE WORLD’S�INTERNET USERS �

PEOPLE IN ASIA�ACCOUNT FOR �

SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 �

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16.5 HOURS�PER MONTH USING THE INTERNET�

WEB USERS IN ASIA SPEND AN AVERAGE OF�

SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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$ �89%�OF INTERNET USERS IN ASIA INTEND TO MAKE �ONLINE PURCHASES IN THE NEXT 6 MONTHS �

SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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$ �65%�OF INTERNET USERS IN ASIA USE �

ONLINE PRICE COMPARISON SERVICES�

SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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750,000,000 �SOCIAL MEDIA USERS ACROSS ASIA:�

SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011 �

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GLOBAL!

AVERAGE!

SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY �

55%� 54%�52%� 51%�

42%� 41%� 40%�37%� 36%�

28%�

20%� 19% � 19% �17% �

9%� 8%� 8%�5%� 5%�

3%� 3%� 3%� 2%� 1%�

BRUN

EI�

HONG

KONG�

SOUT

H KO

REA�

SINGA

PORE�

TAIW

AN�

MALA

YSIA�

CHIN

A�

MACA

U�

MALD

IVES�

PHILI

PPIN

ES�

[AVE

RAGE

]�

JAPA

N�

THAIL

AND�

INDO

NESIA�

BHUT

AN�

MONG

OLIA�

VIETN

AM�

SRI L

ANKA�

NEPA

L�

INDI

A�

PAKIS

TAN�

CAMB

ODIA�

LAOS�

BANG

LADE

SH�

MYAN

MAR�

SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011 �

N/A�

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LARGEST SOCIAL NETWORKS IN ASIA�

SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011 �

SINA�WEIBO�

TENCENT�WEIBO�

FACEBOOK�

QZONE �

250 M �

172 M �

536 M �

310 M �

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3 TIMES �BIGGER THAN FACEBOOK�

ACROSS ASIA�

QZONE IS MORE THAN�

SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS �

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THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA�

SOURCE: GLOBAL WEB INDEX, JUNE 2011 �

RUSSIA�MALAYSIA� BRAZIL �PHILIPPINES �

75 %�

INDONESIA�

75 %�68 %�

64 %� 64 %�

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81%�OF ASIA’S TOP BRANDS�

USE SOCIAL MEDIA�

SOURCE: BURSON MARSTELLER �

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2,767,417,932 �MOBILE SUBSCRIBERS ACROSS ASIA:�

SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011 �

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THREE QUARTERS�OF ASIA’S POPULATION HAS A MOBILE PHONE �

SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011 �

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MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY �

SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 �

GLOBAL!

AVERAGE!

161% � 158% �151% � 147%� 144%�

113% � 110% � 109%� 108%� 107%�100%�

94%�89%� 88%� 87%�

76%� 75%� 71% � 68%�61% � 60%� 57%� 56%�

42%�

2%�

MACA

U�

HONG

KONG�

VIETN

AM�

MALD

IVES�

SINGA

PORE�

MALA

YSIA�

TAIW

AN�

SOUT

H KO

REA�

BRUN

EI�

THAIL

AND�

JAPA

N�

PHILI

PPIN

ES�

INDO

NESIA�

MONG

OLIA�

SRI L

ANKA�

CAMB

ODIA�

[ASIA

N AV

ERAG

E]�

INDI

A�

CHIN

A�

PAKIS

TAN�

LAOS�

BHUT

AN�

BANG

LADE

SH�

NEPA

L�

MYAN

MAR�

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55%�OF THE WORLD’S�

MOBILE SUBSCRIBERS�

PEOPLE IN ASIA�ACCOUNT FOR �

SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011 �

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623,000,000 �MOBILE INTERNET USERS ACROSS ASIA: �

SOURCE: EMARKETER, MAY 2011 �

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69%�OF ASIA’S INTERNET USERS �

ACCESS VIA MOBILE DEVICES�

SOURCE: NIELSEN�

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$!US$ 139 BILLION�

THE VALUE OF MOBILE COMMERCE IN�ASIA IN 2012 IS EXPECTED TO EXCEED �

SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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COUNTRY BY COUNTRY �A CLOSER LOOK AT EACH ASIAN MARKET�

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BANGLADESH �

2,110,720 �

79,677,000 �MOBILE SUBSCRIBERS�

1,735,020 �INTERNET USERS�

142,319,000 �TOTAL POPULATION� URBAN�

INTERNET PENETRATION�

MOBILE PENETRATION�

1 %�

56 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

1 %�

1 %�1 %�

25%� 75%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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BHUTAN�

62,680 �

400,183 �MOBILE SUBSCRIBERS�

53,280 �INTERNET USERS�

708,265 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

8 %�

57 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

8 %�

9 %�

URBAN�

33%� 67%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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BRUNEI DARUSSALAM �

224,240 �

437,932 �MOBILE SUBSCRIBERS�

318,900 �INTERNET USERS�

406,000�TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

79 %�

55 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

72%� 28%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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CAMBODIA�

412,360 �

10,189,746 �MOBILE SUBSCRIBERS�

329,680 �INTERNET USERS�

13,395,682 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

2 %�

3 %�

76 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

2 %�

3 %�

URBAN�

20%� 80%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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CHINA�

536,000,000�

916,500,000 �MOBILE SUBSCRIBERS�

485,000,000 �INTERNET USERS�

1,339,724,852�TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

67%�

40%�

36%�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

URBAN�

50%� 50%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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HONG KONG �

3,828,000 �

11,231,419 �MOBILE SUBSCRIBERS�

4,878,713 �INTERNET USERS�

7,108,100 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

69 %�

54 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

100%�

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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INDIA�

38,045,000 �

858,370,000 �MOBILE SUBSCRIBERS�

100,000,000 �INTERNET USERS�

1,210,193,422 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

8 %�

3 %�

71 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

8 %�

3 %�

URBAN�

29%� 71% �

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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INDONESIA�

40,829,720 �

210,391,300 �MOBILE SUBSCRIBERS�

39,600,000 �INTERNET USERS�

237,556,363 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

89 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

17 %�

17 %�

URBAN�

43%� 57%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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JAPAN�

24,700,000 �

127,280,000 �MOBILE SUBSCRIBERS�

99,182,000 �INTERNET USERS�

127,720,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

78 %�

100 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

19 %�

URBAN�

86%�

RURAL �

14%�

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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LAOS�

109,180 �

3,819,929 �MOBILE SUBSCRIBERS�

527,400 �INTERNET USERS�

6,348,800 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

8 %�

2 %�

60%�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

8 %�

2 %�

URBAN�

27%� 73%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010 �

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MACAU �

208,580 �

900,000 �MOBILE SUBSCRIBERS�

280,900 �INTERNET USERS�

558,100 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

50 %�

37 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

100%�

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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MALAYSIA�

11,816,200 �

32,411,937 �MOBILE SUBSCRIBERS�

16,902,600 �INTERNET USERS�

28,656,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

59 %�

41 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

64%� 36%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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MALDIVES �

114,320�

465,824 �MOBILE SUBSCRIBERS�

107,460 �INTERNET USERS�

317,280 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

34 %�

36 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

35%� 65%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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MONGOLIA�

236,520 �

2,483,720 �MOBILE SUBSCRIBERS�

350,000 �INTERNET USERS�

2,826,500 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

8 %�

88 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

12 %�

8 %�

URBAN�

61% � 39%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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MYANMAR (BURMA) �

N/A�

850,500 �MOBILE SUBSCRIBERS�

110,000 �INTERNET USERS�

48,337,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

0.23 %�

N/A�

2 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

0.23 %�

2 %�

URBAN�

31%� 69%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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NEPAL�

1,296,600 �

11,056,830 �MOBILE SUBSCRIBERS�

1,072,900 �INTERNET USERS�

26,620,809 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

4 %�

5 %�

42!%�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

4 %�

5 %�

URBAN�

17% � 83%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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PAKISTAN�

5,506,740 �

107,900,000 �MOBILE SUBSCRIBERS�

20,431,000 �INTERNET USERS�

177,671,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

3 %�

61 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

12 %�

3 %�

URBAN�

35%� 65%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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THE PHILIPPINES�

26,752,000 �

88,119,840 �MOBILE SUBSCRIBERS�

29,700,000 �INTERNET USERS�

94,013,200 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

32 %�

28 %�

94 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

URBAN�

63%� 37%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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SINGAPORE �

2,602,920 �

7,322,553 �MOBILE SUBSCRIBERS�

3,658,400 �INTERNET USERS�

5,076,700 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

72 %�

51 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

100%�

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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SOUTH KOREA�

25,000,000 �

52,600,000 �MOBILE SUBSCRIBERS�

39,440,000 �INTERNET USERS�

48,219,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

82 %�

52 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

82%� 18%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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SRI LANKA�

1,126,020 �

18,013,623 �MOBILE SUBSCRIBERS�

1,776,900 �INTERNET USERS�

20,653,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

5 %�

87 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

9 %�

5 %�

URBAN�

85%�

RURAL �

15% �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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TAIWAN�

11,163,900 �

25,412,000 �MOBILE SUBSCRIBERS�

16,147,000 �INTERNET USERS�

23,197,947 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

70 %�

48 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

78%� 22%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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THAILAND �

12,881,800 �

71,824,561 �MOBILE SUBSCRIBERS�

18,310,000 �INTERNET USERS�

67,070,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

27 %�

100+ %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

19 %�

URBAN�

31%� 69%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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VIETNAM �

6,800,000 �USERS ON TOP SOCIAL NETWORK�

129,729,035 �MOBILE SUBSCRIBERS�

29,268,606 �INTERNET USERS�

85,846,997 �TOTAL POPULATION�

INTERNET PENETRATION�

SOCIAL NETWORK PENETRATION�

MOBILE PENETRATION�

34 %�

8 %�8 %�

100+ %�

URBAN�

30%� 70%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

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SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�[email protected]

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �