Social Design debate - Aveiro University
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Transcript of Social Design debate - Aveiro University
SOCIAL
SOCIAL
SO
CIA
L
DEBATING DESIGN
SO
CIA
L
Vincenzo Di Maria www.commongroundpeople.com
FB: commongroundpeople
12 / 04 / 2013Universidade de Aveiro
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40% service design [creativity]
30% social innovation [empathy]
30% entrepreneurship [strategy]
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from designto social design[design as responsibility]
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what kind of social?
ba
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can designsave the world?NO!but it can help
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user centred design
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from social designto socially responsive design[design as response]
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user + misuser + abuser
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“Socially responsive design takes as its primary
driver social issues, its main consideration social
impact, and its main objective social change”
www.designagainstcrime.com
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design responses to social needs
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Socially responsive design “informs, reforms, and
gives form”, but also performs.
(design against crime research centre on Victor Papanek, The Green Imperative)
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design in a complex world
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from designmakingto designthinking
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#SDS2011
The Squiggle by Damien Newman, Central Inc.
creative process
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#SDS2011
DISCOVER DEFINE DEVELOP DELIVER
The Double Diamond as described by the Design Council
double diamond
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#1 Be people centred
#2 Explore many ideas
#4 Co-create
#3 Visualise your
thinking
#5 Prototype your ideas
#6 Use system thinking
design takeaways
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from designthinkingto...
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Vincenzo Di Maria www.commongroundpeople.com
FB: commongroundpeople
ob
rig
ad
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Friday, April 12, 13