Social data filters: how to find trustworthy people in social media
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Social Data Filtering
Henk van Esschairman board council
VVOJ.NL NL/B
www.vvoj.nl
with crowdsourcing
Saturday, March 24, 12
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The problem with social media
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The problem with social media
Total strangers will tell you anything
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The problem with social media
Total strangers will tell you anything
Saturday, March 24, 12
The problem with social media
Total strangers will tell you anything
Saturday, March 24, 12
The problem with social media
Total strangers will tell you anything
Saturday, March 24, 12
The problem with social media
Total strangers will tell you anything
Saturday, March 24, 12
The problem with social media
Total strangers will tell you anything
Saturday, March 24, 12
The problem with social media
Total strangers will tell you anything
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The problem with social media
Total strangers will tell you anything
Saturday, March 24, 12
The problem with social media
Total strangers will tell you anything
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The problem with social media
Total strangers will tell you anything
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Twitter: we have a picture of the gunman!
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Fake! It’s not the murderer, it’s a popstar
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The problem with filtering social media
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The problem with filtering social media
NONE of the real time tools (…) like Google Buzz, Facebook, Twitter, YouTube or Flickr give curators the tools that they need to do their work efficiently.
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The problem with filtering social media
NONE of the real time tools (…) like Google Buzz, Facebook, Twitter, YouTube or Flickr give curators the tools that they need to do their work efficiently.
Robert Scoble, technology expert
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The problem with filtering social media
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The problem with filtering social media
"With the number of sources, and doubling of information every 18, 24 months. I think the next big thing is curation."
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The problem with filtering social media
"With the number of sources, and doubling of information every 18, 24 months. I think the next big thing is curation."
Yuri Milner, investor in Facebook, Groupon, and Zynga
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The problem with filtering social media
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The problem with filtering social media
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The problem with filtering social media
www.google.com/reader
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The problem with filtering social media
Your normal tools won’t work.
www.google.com/reader
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This won’t work
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This won’t workwww.google.com/alerts
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This won’t workwww.google.com/alerts
https://twitter.com/search-advanced
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Without intelligent filters
you get a diarrhee of private opinions
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social media….
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social media….
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social media….
has a lot of alien lifeformsSaturday, March 24, 12
Who are these people?
these total strangers?Saturday, March 24, 12
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the guy who pitched web 2.0
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the guy who pitched web 2.0
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the guy who pitched web 2.0
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the guy who pitched web 2.0
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the guy who pitched web 2.0
the web watcher
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the guy who pitched web 2.0
the web watcher
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the guy who pitched web 2.0
the web watcher
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the guy who pitched web 2.0
the web watcher
(you missed 120 great experts in their field with 20.000+ followers)
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the guy who pitched web 2.0
the web watcher
Pulitzer Prize winner
(you missed 120 great experts in their field with 20.000+ followers)
Saturday, March 24, 12
the guy who pitched web 2.0
the web watcher
Pulitzer Prize winner
(you missed 120 great experts in their field with 20.000+ followers)
Saturday, March 24, 12
the guy who pitched web 2.0
the web watcher
Pulitzer Prize winner
(you missed 120 great experts in their field with 20.000+ followers)
Saturday, March 24, 12
the guy who pitched web 2.0
the web watcher
Pulitzer Prize winner
(you missed 120 great experts in their field with 20.000+ followers)
(.. and one with less followers but still a great expert)
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Niche experts can be relevant for your story
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Niche experts can be relevant for your story
HOW DO WE FIND THEM?
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By using new tools,based on crowdsourcing
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What is hot: trends.google.com
Text
Eh, if the masses decide you get this!
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Text
Eh, if the masses decide you get this!
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Trending Topics Twitter, March 23, 2010 for Hamburg, Germany
Eh, if the masses decide you get this!
Sven Regener
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Trending Topics Twitter, March 23, 2010 for Hamburg, Germany
Eh, if the masses decide you get this!
Game of Thrones
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Trending Topics Twitter, March 23, 2010 for Hamburg, Germany
Eh, if the masses decide you get this!
Angry Birds Space
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Besides that!
Computers find it hard to find context
Jeopardy quiz - met IBM computer Watson
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Sure, but there’s hope
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Source: Swift River
http://www.youtube.com/watch?v=Tb0Gs7vtrgk
(In the live presentation of Henk van Ess , the first 30 seconds were shown)
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http://www.youtube.com/watch?v=Tb0Gs7vtrgk
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http://money.cnn.com/2011/11/15/technology/klout_scores/index.htm
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Bron: https://www.facebook.com/pages/VATICAN/121421024535989
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Learn to filter social media to find your audience
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Source: Klout.com
TIPS:Generic themes, just look at number 1 or 2
Niche thems: look at 1- 5
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Source: Peerindex.com
Famous singer quotes newspaper all the time
Why? He has a deal with them
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Source: Business Week
Few originals, many copy cats
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Why Google earns billions
Text
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1. On job title
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1. On job title
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Find experts and validate them
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Find experts and validate them
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Experts vinden & valideren
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Recepy
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Recepy
1. Validate with Twellow, Linkedin & Following
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Recepy
1. Validate with Twellow, Linkedin & Following2. Put the experts in a list
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Recepy
1. Validate with Twellow, Linkedin & Following2. Put the experts in a list3. Open it . No spam. No traces
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Recepy
1. Validate with Twellow, Linkedin & Following2. Put the experts in a list3. Open it . No spam. No traces4. Even better: Flipboar on a iPad / iPhone
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2. On knowledge
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2. On knowledge
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Recepy
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Recepy
1. Find niche sources on Sulia & Listorious & Klout & Zite
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Recepy
1. Find niche sources on Sulia & Listorious & Klout & Zite 2. Use curated web like Scoop.it
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3. Learn to search
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3. Learn to search
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The problem
in a interview, it doesn’t say ‘interview’
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Think like the source
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Think like the source
What is the essence of an interview?
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Interview Madoff in NYT
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Welke woorden staan vrijwel zeker in elk interview?
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Welke woorden staan vrijwel zeker in elk interview?
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name person
Welke woorden staan vrijwel zeker in elk interview?
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name person
Welke woorden staan vrijwel zeker in elk interview?
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name person
someone says
Welke woorden staan vrijwel zeker in elk interview?
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name person
someone says
Welke woorden staan vrijwel zeker in elk interview?
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name person
someone says
it’s an I
Welke woorden staan vrijwel zeker in elk interview?
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name
says
a person
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name
says
person
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name
says
person
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name
says
person
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name
says
person
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Social media
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All tweets of eyewitnesses use a First Person. Do you search for that?
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All tweets of eyewitnesses use a First Person. Do you search for that?
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All tweets of eyewitnesses use a First Person. Do you search for that?
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All tweets of eyewitnesses use a First Person. Do you search for that?
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facebook.eccar.org
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• §
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This presentation:
http://www.slideshare.net/searchbistro
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