"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio, Product Marketing Manager at ExactTarget. Presented at Murmuration 2012.
Transcript of "Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
- 1. SOCIAL CRMMeasurement & Marketing toSubscribers, Fans andFollowers
2. The following slideshow was presented by ExactTargets Product Marketing ManagerDawn DeVirgilio atMurmuration 2012 Learn More About The Industry Collective: Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news 3. Welcome! Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media [email protected]@[email protected]/DawnDevirgilio 4. @dawndevirgilio 5. FA N S A R E N O WREVOLUTIONARIES 6. Smell like aman, man. 7. @dawndevirgilio 8. @dawndevirgilio 9. HIGH FIVEFOR CONVERSATION 10. 1. ENGAGED [email protected] 11. GET [email protected] 12. HAVE SOCIAL STRATEGY BEFORE THE CRISIS 13. 2. SOCIAL SWAT [email protected] 14. EMPOWER YOUR TEAM 15. 3. HUMANIZE THE [email protected] 16. COTAGS CoTweet invented Cotags in2008 as a convention to allowcompanies to humanize theirbrands on Twitter Adopted bythousands oforganizationsglobally 17. FIND YOUR CONTRIBUTORS 18. Employee accounts humanize your brand [email protected]_Anna @Citi_Frank @citi @Citi_Neal @Citi_BenCiti_Frank @Citi_Sarah 19. Drive more conversationsContributors @Citi_Anna @[email protected]@Citi_Neal @Citi_BenJohnDoe @Citi_Frank Learned a [email protected]_Sarah 20. And earn you more media [email protected]_Anna @Citi_Frank @[email protected][email protected]_BenCiti_Anna @JaneDoe So glad.Citi_Frank @JohnDoe Great to hear! @Citi_Sarah 21. 4. BREAK DOWN [email protected] 22. THE SOCIAL ECOSYSTEM 23. 5. ON-DEMAND [email protected] 24. EACH PERSON IS UNIQUE 25. A NEW CATEGORY OF SOFTWARE 26. INTERACTIVE MARKETING HUB 27. ENGAGE IN ONE INTEGRATED INBOX View all the real-time conversations about your brand on Twitter and Facebook in one combined stream, shared across your entire workgroup 28. PUBLISH FROM ONE PLATFORMCONTENT MANAGER GEO-TARGET 29. REPORTINGReach Track the number of FacebookFans and Twitter followers, impressionsand ReTweetsInfluence View influence across multipledimensions and track over timeEngagement- Measure inbound volumeand outbound conversation volume acrossall your Twitter and Facebook channels 30. BUILD DYNAMIC FAN PAGES 31. Thank You!Dawn DeVirgilioProduct Marketing ManagerExactTarget Social Media Lab @dawndevirgilio @ExactTarget @CoTweet /DawnDevirgilio 32. Connect with Industry Collective Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news
