Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community...
Transcript of Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community...
![Page 1: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/1.jpg)
Social ComputingAriana Mirian & Angelique Taylor
![Page 2: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/2.jpg)
Goals
● Understand what constitutes an online community
● Understand challenges of online communities
● Understand how to design online communities
● Hypothesize where the future of online communities lies
![Page 3: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/3.jpg)
Online Communities
http://resome.com/wp-content/uploads/2013/09/Screen-Shot-2013-09-23-at-11.39.17-AM.pnghttps://www.seeklogo.net/wp-content/uploads/2016/09/facebook-icon-preview-1-400x400.pnghttps://upload.wikimedia.org/wikipedia/en/thumb/9/9f/Twitter_bird_logo_2012.svg/1259px-Twitter_bird_logo_2012.svg.pnghttps://www.google.com/search?q=integram&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjDsLfNl5_TAhUQz2MKHT0YBi4Q_AUICSgC&biw=1280&bih=655#tbm=isch&q=instagram+logo&imgrc=eBBYmwjchLet4M:
![Page 4: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/4.jpg)
Challenges within Online communities
● Starting a new community ● Attracting and socializing new members● Encouraging commitment ● Encouraging Contribution ● Regulating Behaviour
![Page 5: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/5.jpg)
Discussion Topic
How do you keep an online community growing and thriving?
![Page 6: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/6.jpg)
Quotes
Kandarp - “Providing meaningful insights into the group, its aims and achievements, might prove useful to build growth”
Minh -- “finds it difficult to determine whether a community has been shaped as a result of the topic of whether the topic has been shaped by the community”
“
![Page 7: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/7.jpg)
Discussion Topic
What are the eight levers of change, as described in Evidence-based Social Design?
Give examples of them (not in the paper!).
![Page 8: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/8.jpg)
Levers of Change
● Community Structure● Content, Tasks, and Activities● Selection, Sorting, Highlighting● External Communicating● Feedback and Rewards● Roles, Rule, Policies, and Procedures● Access Controls● Presentation and Framing
![Page 9: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/9.jpg)
![Page 10: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/10.jpg)
![Page 11: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/11.jpg)
Discussion Topic
Are there any other levers of change?
![Page 12: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/12.jpg)
Distance Matters
Co-located vs Remote Location
https://www.lithium.com/resources/how-to-guides/top-challenges-of-brand-reputation-in-your-online-communityhttp://www.smartdesks.com/BigScreen-Image-615.jpg
![Page 13: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/13.jpg)
Key characteristics of Co-location
● Rapid Feedback● Multiple channels● Personal Information ● Nuanced Information● Shared Local context● Informal “hall” time ● Conference● Individual Control● Implicit Cues● Spatiality of reference
http://engage.wisc.edu/collaboration/
![Page 14: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/14.jpg)
Discussion Topic
What are the four elements of remote location as presented in the paper?
![Page 15: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/15.jpg)
Key Characteristics of Remote Location
● Common Ground ● Coupling of Work● Collaboration Readiness● Collaboration Technology Readiness
![Page 16: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/16.jpg)
Discussion Topic
Are there more key concepts that they missed?
![Page 17: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/17.jpg)
Discussion Topic
How do you reconcile the two papers?
![Page 18: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/18.jpg)
Discussion Topic
Where are online communities going?
![Page 19: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/19.jpg)
http://diversenetinc.com/be-in-the-know-about-the-advantages-of-conference-calling/http://www.internetincomeexpress.com/tips-for-conference-room-technology.html
“Holographic meeting may be a future solution for keeping the additional information from losing, from my perspective, but now, it is more about its conceptual phase than an industrial use phase.”
- Chenxi Zheng
Quotes
![Page 20: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/20.jpg)
“With today's technology I is worth also analyzing that many of today's remote collaboration is not done through video-conferences or phone, as the authors may have thought at that time. But rather through online collaborative web pages (e.g github, bitbucket, online docs, forums, etc).”
- Jorge Garza
Quotes
![Page 21: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/21.jpg)
“What I disagree with the author is about the third prescription that one should not attempt to introduce groupware and remote technologies in organizations and communities that do not have a culture of sharing and collaboration.”
-Chenxi Zheng
Quotes
![Page 22: Social Computing - UCSD Design Lab · Challenges within Online communities Starting a new community Attracting and socializing new members Encouraging commitment Encouraging Contribution](https://reader034.fdocuments.us/reader034/viewer/2022042305/5ed1142acfb0f04b081ae893/html5/thumbnails/22.jpg)