Social Computing Tools and Social Technography
-
Upload
kiran-budhrani -
Category
Technology
-
view
1.656 -
download
0
description
Transcript of Social Computing Tools and Social Technography
![Page 2: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/2.jpg)
Humans are social
• Interact– Expressions– Gestures– SpokenWord– Wri<enWord
• Sensi=vetothepeoplearound
![Page 3: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/3.jpg)
Humans are social
• Makedecisionsshapedbysocialcontext– Choosingarestaurant– Crossingthestreet
![Page 4: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/4.jpg)
Humans are social “Doingwhatyouwanttodo”“Doingwhatyoudon’twanttodo”“Doingwhatthatothersaredoing”“Doingwhatothersrecommend”“Doingwhatothersdon’tlike”“Doingwhatisacceptablebyeveryone”
“Doingwhatisnotacceptablebyeveryone”
![Page 5: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/5.jpg)
SOCIALBEHAVIOR
COMPUTINGSYSTEMS
SOCIAL
COMPUTING
![Page 6: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/6.jpg)
Social Computing
• Crea=ngorRecrea=ngsocialconven=onsandsocialcontextwiththeuseofsoIwareandtechnology
![Page 7: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/7.jpg)
Social Computing
• Systemscontaincomponentsthatsupportandrepresentsocialconstructs– Iden=ty– Reputa=on– Trust– Accountability– Presence– Socialroles– Ownership
![Page 8: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/8.jpg)
Social Computing Tools
![Page 9: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/9.jpg)
Blog • WebLog‐Usuallymaintainedbyanindividual
• Regularentriesofcommentary,descrip=onsofevents,orothermedia
• Blogosphere– Collec=vecommunityofallblogsisknownastheblogosphere
• BlogSearchEngines• RelatedTerms– Microblog,vlog,linklog,sketchblog,photoblog,tumblelogs
![Page 10: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/10.jpg)
Wiki
• Ongoingprocessofcrea=onandcollabora=on
• Promotesmeaningfultopicassocia=onsbetweendifferentpages
• WikiPage– Asinglepageinawikiwebsite
• TheWiki– En=recollec=onofpages
![Page 11: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/11.jpg)
Wiki
• Hawaiianwordforfast• WhatIKnowIs(backronym)
• WikiWikiWebwasthefirstsitetobecalledawiki‐WardCunningham,1994
• Over10millionar=clesin253languages
![Page 12: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/12.jpg)
Social Networks
• Asocialstructuremadeofindividualsororganiza=onsconnectedthroughspecificgroupsonline
• SocialNetworkingSites
![Page 13: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/13.jpg)
RSS
• ReallySimpleSyndica=on• Webfeedformatsusedtopublishfrequentlyupdatedworks
• "RSSreader,""feedreader,"oran"aggregator,"
• Web‐basedordesktop‐based
![Page 14: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/14.jpg)
RSS Reader
![Page 15: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/15.jpg)
Social Bookmarking
• MethodforInternetuserstostore,organize,search,andmanagebookmarksofwebpagesontheInternet
![Page 16: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/16.jpg)
![Page 17: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/17.jpg)
VOIP
• Aprotocolop=mizedforthetransmissionofvoicethroughtheInternet
• Implementa=onTerms:– IPtelephony,Internettelephony,voiceoverbroadband,broadbandtelephony,andbroadbandphone
![Page 18: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/18.jpg)
Others
• InternetForums• Mul=mediaSharing
• VirtualReality
![Page 19: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/19.jpg)
How do we Participate?
![Page 20: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/20.jpg)
Social Technographics classifiespeopleaccordingto
howtheyusesocialtechnologies(Forrester,2008)
![Page 21: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/21.jpg)
CREATORS
CRITICS
COLLECTORS
JOINERS
SPECTATORS
INACTIVES
Social Technographics Ladder
Write,Publish,Upload,Lead,Collaborate,Share
Comment,Contribute
Subscribe,Favorite,Tag,Vote
Network,MaintainProfiles
Read,Watch,Listen,Browse,Visit
None
![Page 22: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/22.jpg)
CREATORS
CRITICS
COLLECTORS
JOINERS
SPECTATORS
INACTIVES
Social Technographics Ladder
StreamMe!
StoryTeller
RealName
Doe
Peeping
None
ISSUES:Iden%tyReputa%onTrustAccountabilityPresenceSocialrolesOwnership
![Page 23: Social Computing Tools and Social Technography](https://reader033.fdocuments.us/reader033/viewer/2022051400/54c2c0744a795966568b468f/html5/thumbnails/23.jpg)
References: • Wikipediaforsomesimpledefini=ons
• ForresterResearch– h<p://www.marke=ngcharts.com/interac=ve/forrester‐social‐
technographics‐a‐prerequisite‐to‐social‐strategy‐283/
– h<p://www.slideshare.net/jbernoff/social‐technographics‐explained• RossMayfield’sWeblog
– h<p://ross.typepad.com/blog/2007/04/social_technogr.html