Social Communication j By the end of this module, you are expected Module 2: Congratulation Letters...

Social Communication

j

By the end of this module , you are expected

Module 2: Congratulation Letters

ObjectivesObjectives

to learn about the format and contents of congratulation letters;

to write sincere, natural, warm, positive letters of congratulations with appropriate tone.


Mr. Jiang has learned that his client Henry Miller had recen

tly been promoted to the head of Marketing Department of Refin

e Textile Co. Ltd. So, Mr. Jiang asks Qiu Xiaoyun to write a lette

r to congratulate Henry Miller on this good news in his name.

Task

Your Try Your Try1

A Congratulation LetterA Congratulation Letter


What should be the tone of a

congratulations letter be like?

What are the requirements of an effective congratulations letter?

Are there any requirement on the length and font? If yes, what are they?

You are divided into several groups

and have a discussion over the

writing of congratulation letters. If

you are interested, you can role play

a conversation on congratulation

extended via telephone, and note the

similarity and difference between

communication via spoken words

and written letters.

Notes:

What’s the purpose of writing a

congratulation letter?

Communicative Activity Communicative Activity2


1. What’s the purpose of writing a congratulations letter?

The purpose of a congratulations letter is to deliver a congratulatory mes

sage to friends or family members or business partners, commemorating ac

complishments and achievements. It is used both in personal and business

situations.

2. What should be the tone of a congratulations letter be like?

Generally speaking, the tone of a congratulations letter should be sincere,

natural, positive and without exaggeration.

3. What What are the requirements of an effective congratulations letter?

To write an effective congratulations letter, we should pay attention to the

following points: 1) Write the congratulation letter as soon as possible after the fortunate e

vent takes place. 2) State in the beginning the specific occasion that has motivated you to

write a congratulation letter.



3) Express praise and approval of the reader's accomplishment in your congratulation letter.

4) Keep your congratulation letter simple and concise--under one page in length.

5) Keep your letter positive and don't include any negative comments or unhappy news.

6) Don't suggest that the fortunate event should benefit the letter-writer in any way.

7) Don't exaggerate your congratulatory words or your letter may seem sarcastic or mocking.

4. Are there any requirement on the length and font? If yes, what are they?

A congratulations letter should be simple and concise—usually under

one page in length.



Zhejiang Sunshine Cashmere Co., Ltd.No.288 Kangtai Road, Zhili town, Huzhou,Zhejiang Province

May 3, 2008

Mr. Henry Miller156 Jingang South RoadGuangzhou, Guangdong

510260

Sample Analysis

Heading

Inside Address


Dear Mr. Miller,

Congratulations on your recent promotion to head the Marketing Department of Refine Textile Co. Ltd.

We are delighted that your work in international marketing for the past decade has been recognized this way. We join in sending you our best wishes for the future.

Sample Analysis

Body

Salutation


Sample Analysis

Body

Through the years of working together with you, many of us are well aware of how much you’ve been dedicated to the successful business stories between our two companies. We are all looking forward to your trip to China next month when we will celebrate your advancement in a more formal way.


Again, congratulations to you, Mr. Miller – good luck and good wishes on your new positio

n as Director of Marketing Department. Cordially yours,

Thomas Jiang

General Manager

Sample Analysis

Complimentary Close

Body

Signature


The definition of a congratulation letter

A letter of congratulation, or a congratulations letter, is a thoughtful wa

y to deliver a congratulatory message to friends or family members or

business partners, commemorating accomplishments and achievemen

ts. It is used both in personal and business situations. Certain types of

congratulation letters are also referred to as “commendation letters” in

some situations.

Summary


The format of an invitation letter

A congratulations letter also contains the heading, date, inside address, salutation, body of letter, complementary close, signature, etc. In the congratulation letter, besides the congratulating words, the sender always mentions the receiver’s effort for his deserved achievements. A congratulation letter should be simple and concise, usually under one page length. And the stationary used is usually specially selected.

Summary


The purpose of congratulation letters

on getting a new job

on a speech or presentation

on an achievement, an accomplishme

nt, or on a job well done

on his or her birthday

on his or her engagement

on his or her graduation

Summary

on his or her retirement on his or her wedding or

marriage on publishing a book or article on the anniversary of their

marriage on the birth or adoption of a

child on the opening of a new

business, store, or office on winning an award or

receiving a scholarship or other honor, etc.


You are provided two more congratulations letter. You

can make mini comparison on the samples according to

what have been taught.

Individual Study

Tips

Sample 1: A personal letter to congratulate on a friend’s

accomplishment

Sample 2: A business letter to congratulate, an ex-employee on

his graduation with a master degree on behalf of a company


Directions: In part , you have written on behalf of Brad Merchant to Ⅰcongratulate Mavis, now you are required to revise your own work

according to the 5-C principles in the table.

Practices

Revising Revising1

Purpose Clarity Have you made the purpose clear?

Layout Correctness Does the layout conform to the

requirements?

Language Conciseness

Have you used the proper

punctuation, words, sentence and

paragraphs to express yourself?

Content Completeness Have you included all the points?

Tone Courteousness Have you shown your politeness all

through the writing?


1) On the occasion of the 35th anniversary of your National Day, please accept our heartiest congratulations. May the trade connections between our countries continue to develop with each passing day! 值此国庆三十五周年之际，请接受我们最真诚的祝贺。愿我们两国之间的贸易联系持续发展。 2) Allow me to convey my congratulations on your promotion to Minister of Trade. I am delighted that many years service you have given to your country should have been recognized and appreciated. 请允许我向您升任贸易部长表示祝贺。多年来你对国家的贡献被认可，欣赏，我非常高兴。 3) We wish you success in your new post and look forward to closer cooperation with you in the development of trade between our two countries. 我们祝愿您在新的职位取得成功，期待我们两国在贸易发展上进一步合作。

Practices

Translating Translating2


4) Thank you for your letter conveying congratulations on my appointment. I wish also to thank you for the assistance you have given me in my work and look forward to better cooperation in the future. 感谢你来信对我的任命表达的祝贺。我也感谢您对我的工作给予的支持，并期望未来能有更好的合作。 5) Mom and Dad: Thank you for everything this holiday season! 爸爸妈妈：值此佳节，感谢您们所给予的一切 6) 寄上无限的思念和最美好的祝愿。

Warmest thoughts and best wishes from your daughter.

7) 祝我最亲爱的父母节日愉快！ Season's greetings to my dearest parents!

Practices



8) 欣悉您已被任命为 ABC 公司董事会的董事。虽然这个职务对你来说并不高，但已经是一个了不起的成就。请接受我最衷心的祝贺和最良好的祝福。 I was delighted to hear that you were appointed to the ABC Company. This is a marvelous achievement, though no more than you deserve. Please accept my heartiest congratulations and best wishes for the future.

9) 我听说你不久要到美国去继续深造。预祝你在学习和研究工作上取得更大的成就！As I understand, you will continue studies in the United States soon. I wish you greater success in your studies and research work.

10 ）值此 2009 年即将到来之际，我谨向你致以最良好的祝愿和问候。 As the New Year is quickly approaching, I take this opportunity to send my greetings and best wishes to you for 2009.

Practices



Directions: Write letters of congratulations on the situation given below. Situation 1: Write a letter of congratulation to your friend based on the Chinese outline below.

1．获悉你考入XX大学，攻读XX专业，特此祝贺。2．你的成绩是你刻苦努力的结果，希望你在新的环境里取得更好成绩。3．再次表示祝贺。

Situation 2: You have learned from the Zhejiang Daily that your business partner Mr. Yao Aiguo had won the title of 2008 Top Ten Enterprisers granted by the government of Zhejiang Province. Write a letter to congratulate him.

Practices

Writing Writing1


Situation 1:

29th March, 2003

Dear Xiao Wang,

I am writing to congratulate you on having been admitted to Tianjin Normal University and majoring in economics. All that you have gained is the result of your hard work. I wish you would continue your efforts and gain further success in the new environment.

Although we are separated now, our hearts are linked to each other. Please keep in touch with me. I often recall our high school life. In those days, we stayed, played and studied together. We enjoyed each other's company so much that we have maintained our friendship till now. I learnt a lot from you, and even today I often remember how hard you studied. You told me that you were determined to be an expert in economics, and now you are beginning to realize your dream.

Your success tells me that hard work will pay in the end. Your example is a constant inspiration to me. Congratulations again.

Sincerely yours,

Lu Wenjin

Invitation CardInvitation Card


Situation 2:

Dear Mr. Yao,

We have with great pleasure learnt from Zhejiang Daily that your company has won the title of 2008 Top Ten Outstanding Enterprises granted by the Government of Zhejiang Province. We would like to heartily congratulate you on this well-deserved honor.

Yours faithfully,

Thomas Jiang

General Manager

Invitation CardInvitation Card

Social Communication j By the end of this module, you are expected Module 2: Congratulation Letters...

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