Social Commerce - Handel im Wandel?
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Transcript of Social Commerce - Handel im Wandel?
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flickr.com/photos/kt/
Social CommerceHandel im Wandel?Malte Polzin am ICC
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http://about.me/malte
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Fahrplan
• Kunden-Ratings & Reviews
• Live- & Event / Clubshopping
• Gruppenkauf
• Social Shopping Portale
• Social Shopping Tools
• Social Media Stores
• Social Graph Integration
• Online to Offline Commerceflickr.com/photos/nolifebeforecoffee
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Alter Hut!
„Die Menschen in vernetzten Märkten haben herausgefunden, dass sie sich weit bessere Informationen und Unterstützung gegenseitig bieten können als sie von ihren Verkäufern erhalten.“ (Cluetrain Manifest, 1999)
Social Shopping
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Die neue Schnittmenge
Quelle: www.syzygy.de
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Einsatz von Social Commerce
• Social-Media-Monetarisierung
• Umsatzsteigerung im E-Commerce
• Innovative Geschäftsmodelle
flickr.com/ photos/mobilestreetlife
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Quelle: www.syzygy.de
Sozialpsychologische Heuristiken
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Nicht nur Sex verkauft!
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Umsatztreiber?
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90 - 9 - 1
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Live Shopping
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Shopping Clubs
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In der Gruppe
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Mindestmengen
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Crowdsourcing
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Aggregatoren
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Handgemacht
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Die User sind der Shop
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Wir sind die Designer
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Community Banking
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Community Kredit
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Kostenlos testen: http://atizo.com/starter
Open Innovation
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In den Startlöchern?
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flickr.com/photos/emmerrrrrrr/
Emotionalisierung durch Freunde
• Finden
• Wählen
• Empfehlen
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Social Shopping Tools
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„Twitter“ für Produkte
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Schlecht integriert
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Mit Käufen „angeben“
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Mit Risiko?
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Shoppen in Facebook
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Der Eintritt in Facebook
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Open Graph
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Absichern
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Social Graph
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Social Search?
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Social Search!
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Social Augmented Reality
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Die neue Währung?
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Aktivität als Währung
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Location Based Services
http://www.flickr.com/photos/papalars/
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Online to Offline
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Bewertungen sind mobil
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Nur zum Spass?
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Spass und Deals
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Lokale Angebote
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Facebook wird es „boosten“!
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Facebook Deal Varianten
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Conversationwww.flickr.com/photos/21204781@N07
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Convers ionwww.flickr.com/photos/21204781@N07
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Conversion www.flickr.com/photos/21204781@N07
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Danke für Ihre Zeit
http://www.flickr.com/photos/dcdead/3839998414/
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Am Ende:
Twitter.com/Mpolzinslideshare.net/Mpolzin