Social change documentaries, impact and outreach 10 Sept 2013
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Transcript of Social change documentaries, impact and outreach 10 Sept 2013
intro links• Alex’s blog: echotango.org/blog
• Big hART: bighart.org
• twitter @aggyk
• Churchill: churchilltrust.com.au
• Don’t You Have Docs? www.dontyouhavedocs.com
Coniston - Rebel Films / PAW Media 2012
Nothing Rhymes with Ngapartji - Big hART 2010
It’s much harder to hurt someone if you know
their story. John Bakes & Scott Rankin
Big hARTBig hARTBig hART
Nations are narrations. - Edward Said- Edward Said
The destiny of the world is determined less by the battles that are lost and
won than by the stories it loves and believes in -
Harold Goddard
changing media scape• Crowd funding; Pozible, Kickstater, Indiegogo
• New funding partnerships; Bertha, Brit Doc, Fledgling Fund, Just Films, Good Pitch
• New digital distribution models; Hulu, Netflix, Vudu, Distrify, Beama, Screenburner
• New theatrical crowd distribution models; Gathr, Tugg,
sector snapshot• NGOs making content: 350.org Do the Maths, Invisible
Children: Kony 2012
• Human Rights observers: Witness, Engage Media West Papua Video Project,
• Activist films: Occupy live stream, indymedia, Freedom Flotilla
• Traditional documentary filmmakers
• Impact Space; outreach, engagement, impact - Impact Producers
Big hART’s Ngapartji Ngapartji
Nothing Rhymes with Ngapartji
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Ngapartji Ngapartji aims;
• to highlight the status of indigenous languages and generate a national and international groundswell in desire to maintain and preserve these languages.
• to respond to issues of health, education, substance abuse and violence presenting for young Pitjantjatjara people in Alice Springs and region using arts intervention strategies.
Ngapartji Ngapartji• Memory baskets x 2000
• Ninti site, 10 seasons touring theatre show
• Community screenings
• ABC TV Broadcast, NITV Broadcast
• Ronin Films education distribution
• Linked to indigenous languages policy campaign
The Invisible War (2012)(2012)
• Trigger warning, this film discusses sexual assault in the military.
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The Invisible War aims:
•to end the epidemic of sexual assault in the U.S military
•to help survivors of military sexual assault heal
•to use the theatrical release of The Invisible War as a catalyst in creating lasting political and cultural change
Case Study: Invisible War
• Invisible No More #notinvisible campaign
• Reporting mechanisms changed within days of it being screening on Capitol Hill
• 350 + screenings on military bases
• 600 + screenings at universities, in communities
• At least 266,000 military personnel seen film
• Used in Department of Defence training
Budrus by Just Vision
It takes a village to unite the most divided people on earth.
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Just Vision aims:• to contribute to peace by generating
awareness and support for Palestinians and Israelis who pursue freedom, dignity, security and peace using non violent means
• to offer inspiring models that alter the way that audiences think about and respond to the occupation and conflict
Budrus aims:• Palestine; shift the conversation to demonstrate the
efficacy of non violence and the power of women in social change.
• USA; put town of Budrus and it’s successful non violence campaign on the map in contrast to the dominant discourse of vioelnce, extremism and political deadlock.
• Israel; generate positive media re Budrus and awareness raising of Palestinian non violence campaigns
Budrus
• Seen by over 2.7M people
• Cinema release is over 185 cities
• Winner of numerous awards internationally
• Film cost $340k, campaign $840k
Gasland
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Gasland aims:
•to put “fracking” on the map
•to enable viewers to connect with grassroots organisations via social media
•to lobby elected officials at the highest level in order to curtail fracking
Gasland
• Cost $32k to make film, $240k to run campaign
• Seen by over 2M people
• Put fracking on the map
Mary Meets MohammadKino Cinema Nov 3rd Q&A
Nov 7-13th
Other great examples:Age of StupidGranitoThe House I live InGideon’s ArmyGod Loves UgandaThe Interrupters Tall ManEnd of the LineBullyEscape FireInequality for AllHow to Survive a PlaguePray the Devil Back to -HellMolly and MobarakThe Hungry Tide
Film Sprout• “Growing grass roots distribution and community action
for documentaries”
• www.filmsprout.org
Working Films
• “Linking non fiction film with cutting edge activism”
• http://www.workingfilms.org
Centre for Story Based Stategy
• Center for Story-based Strategy movement-building organization dedicated to harnessing the power of narrative for social change.
• http://www.storybasedstrategy.org/
Good Pitch• Good Pitch connects the world's best social justice films
with new allies and partners.
• https://goodpitch.org
Big change looks impossible when you start, and looks
inevitable after you’ve finished.
-Bob Hunter-Bob Hunter
crucial ingredients• a good story
• well told
• clear goals
• knowing your audience
• having a clear strategy
• networks - connection to movements and influential people
• good timing / luck / zeitgeist
• luck and good timing
but I’m a filmmaker / artist!
• You don’t have to do everything - find partners and networks
• Let’s build a movement of ‘impact producers’
• You can still be independent and poetic AND be political
• If you take the time to make work of art/film might as well get max impact for your efforts
closing thoughts
• Nations are narrations
• Stories we include/exclude define us
• Cultural producers have disproportionate capacity to influence change
• Therefore we have to a) take this responsibility seriously b) get smarter c) build stronger networks and community
• Alex’s blog: echotango.org/blog
• Big hART: bighart.org
• twitter @aggyk
• Churchill: churchilltrust.com.au
• Don’t You Have Docs?www.dontyouhavedocs.com