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SOCIALCHANGEANDREAL

LIFEEXAMPLES

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What is social change?

A change in the social structure/behaviour,

beliefs and attitudes in society which may

occur through a majority or minority of

individuals

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How do these social changes occur?

These social changes can occur through a

number of factors, a few highlighted

important ones would be:

Attention

Consistency Persistency

Augmentation

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CONSISTENCY AND PERSISTENCY

Minority arguments can easily be dismissedand rejected, however, if the minority is:

Consistent(doing the same thing again and again)

Persistent(doing it to the same standard each timethey repeat the process)

Their position and points raised are takenmore seriously

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AUGMENTATION

Minorities frequently suffer for their views at

the hands of the majority, (even if its

unintentional).

Their position may be reinforced because they

are willing to make personal sacrifices to bring

about social change

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REAL LIFE EXAMPLES

INDIVIDUAL: DR MARTIN LUTHER KING JR.

ACTION: Led the boycott of the Montgomerytransit authority

CONSEQUENCE:One of the most widespreadexamples of social change ever experienced in

the USA

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REAL LIFE EXAMPLES

GROUP: THE ROSENSTRASSE PROTEST

ACTION: A crowd of 200 women, mostly non-JewishGerman women, married to Jewish men gathered

outside Rosenstrasse 2-4, and began chanting, after acouple of months, the crowd of 200 women had grewto 1000 people (both men and women)

CONSEQUENCE:Nazi propaganda minister, JosephGoebbels ordered the release of the intermarried Jewsheld in the Rosenstrasse

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REAL LIFE EXAMPLES

INDIVIDUAL: MOHANDAS GANDHI

ACTION: Peaceful, non-violent protest toabolish the salt-tax

CONSEQUENCE: Abolished the salt tax

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EXAM QUESTIONS

Q1) Explain how social influence researchhelps us understand social change. (5 marks)

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Q1. ANSWER

Research into minority influence such as Moscovici et al helps us identify and highlight theimportance of certain factors; i.e. consistency and persistency into explain how minorities bringabout social change.

Moscovici et al conducted an experiment in which they were researching the effect of minorityinfluence on conformity levels, however, deceived participants and told them the research was on acolour perception test.

172 individuals participated and were asked the colour of 36 slides; all slides were blue but differedin terms of brightness. All these participants were split into groups of six; however, two of the sixparticipants were in fact confederates.

There were two conditions under which participants were tested; consistent condition (in whichthe confederates called all slides green) and the inconsistent condition (in which confederatescalled 24 slides green and the remaining 12 blue).

Participants in the consistent condition yielded to the minority on 8.4% of trials 32% participants said a slide was green at least once.

However, participants in the inconsistent condition only yielded on 1.3% of the trials.

Overall, Moscovici et al, alongside other psychologists help us identify and highlight the importanceof consistency and persistency in assisting minorities bring about social change.

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EXAM QUESTIONS

Q2) Explain the role of minority influence insocial change. (4 marks)

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Q2. ANSWER

Minorities can bring about social change over a prolonged

period of time considering they stay consistent and

persistent in what they want; i.e. the Suffragettes were a

group of women who wanted to see a social change in

which women would have the right to vote. They weresuccessful in doing so, as they brought attention to

themselves via protesting, marching etc, then kept this

consistent through doing the same actions over and over

again, and persistent throughout as they did it to the samestandard each time.

Overall, they brought about social change by being

consistent and persistent over a period of time

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EXAM QUESTIONS

Q4) Outline and evaluate the role of minorityinfluence in social change. (12 marks)

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Q4. ANSWER

ASK MISS TO MARK YOUR ESSAY FOR ABETTER FEEL OF THE MARK YOU WOULD GET