Social Casino and APAC : Opportunities & Challenges

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SOCIAL CASINO AND APAC : OPPORTUNITIES & CHALLENGESADI HANIN, BUSINESS DEVELOPMENT MANAGER, PLAYTIKA

[email protected]

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PLAYTIKA OVERVIEW

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Founded in 2010

Social Casino global market leader

10 Games

13 Platforms

1000+ Employees

PLAYTIKA OVERVIEW

12 Global offices; Head Quarters in Tel-Aviv, Israel

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PLAYTIKA OVERVIEW

PLAYTIKA OVERVIEW

Note: all data is in Gross 4

PLAYTIKA IN NUMBERS

18.5 MillionsMAU

5.7 MillionsDAU

$549.1 MillionsRevenues in 2014

53% of RevenuesFrom Mobile

0.27$DARPU

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GAMING MARKET REVIEW

Global Game revenues by region - 2014

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GAMING MARKET SNAPSHOT

NAM

$23 BN

E-EU

$2.4 BNW-EU

$15.5 BN

MEA

$1.6 BN

LATAM

$3.4 BN

APAC

$37.5 BN

Population7.2 BN

Online population2.9 BN

Gamers1.7 BN

Total$83.4 BN

Source: Newzoo

By 2017 the gaming market will generate ~106BN$, most of the growth from mobile


China, Japan and Korea generates ~ 90% of the games revenues in the region

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APAC – REGIONAL GAMING REVENUES 2014

Population3.9 BN

Online population1.3 BN

Gamers815 M

Total$37.5 BN

CN

$17.7 BN

KOR

$3.6 BNJP

$12.5 BN

TW

$64 MINDIA

$58 M

AU

$1.14 BN

INDO

$150 M

Source: Newzoo


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SOCIAL CASINO MARKET REVIEW

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SOCIAL CASINO IN CONTEXT

SOCIAL CASINO


By 2017 social casino revenues from mobile will increase by ~ 930%

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SOCIAL CASINO: MARKET SIZE 2012-2017E

0.350.88

1.58

2.29

2.97

3.6

0.98

1.2

1.26

1.17

1.03

0.84

2012 2013 2014 2015 E 2016 E 2017 E

Mobile Revenues FB Revenues

$4.44 BN

$2.84 BN

$2.05 BN

$1.33 BN

$3.46 BN

$4 BN

Source: Eilers Research


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MOBILE REVENUES REGIONAL SNAPSHOT

Source: Eilers ResearchNote: Top Titles are based on top grossing ranks in tier 1 countries in each continent

NAM

$1.02 BN

EU$158 M

MEA$8 M

LATAM$32 M

APAC$363 M

Global social casino revenues by region - 2014


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LOCAL GAMES FOR “GLOCAL” MARKET

INDIA

LATAM

China & South East Asia

Japan

MEA

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SOCIAL CASINO IN APAC

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CHALLENGES IN APAC FOR WESTERN GAME DEVELOPERS

Local CRM Local Pricing Local games & Art Local Support


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HONG-KONG SNAPSHOT

slots, 41.7%

Poker , 17.6%

card games (ex poker), 25.9%

Bingo 2.8%

other games, 9.2%

slots Poker card games (ex poker) Bingo other games

Genres share from social casino apps

Slots games constitute ~42% of the top grossing social casino revenues in Hong Kong

Population7.3 M

Online population5.4 M

Mobile Social Casino Players~140 K

Social Casino Revenues~$5 M


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QUICK RECAP

By 2017 the gaming market will generate ~106BN$, most of the growth from mobile

China, Japan and Korea generates ~ 90% of the gaming revenues in the region, $37.5 BN

By 2017, Social casino market will generate $4.44 BN, globally

In 2014, APAC was the second largest social casino market after N. America, with revenues of $363M

Some of the challenges that western game developers face in APAC include: local support and CRM, local games and Art and local pricing.

Each APAC country has its own characteristics, in Hong Kong for example slots are the most popular social casino game genre.

RECAP

THANK YOU!Playtika is constantly looking for new opportunities

Feel free to contact me at [email protected]

if you have any ideas for us

Adi Hanin, Business Development Manager

mailto:[email protected]

Social Casino and APAC : Opportunities & Challenges

Presentations & Public Speaking

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