Social Business - The Patchwork Elephant 04 - I hate everything - Mat Morrison
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Within Social Media Week London 2013 The Patchwork Elephant Team ran an event discussing the future of Social Business (or what some people call Enterprise 2.0) - about using social tools inside as well as outside the organisation, for internal and external teams to collaborate to make business more effective. We ran a similar event within the February 2010 edition of Social Media Week London. We called it "Social Media in Enterprises - The Elephant in the Ecosystem" and we used a patchwork elephant to symbolise the theme - it's a patchwork elephant because it's very large, in the room, but it's hard to see the whole thing! Business models are changing, and social technologies are ever more important in the way we work, but where are we really? 8 Different speakers asked: * How has social business evolved? * What is the current state? * How does social integrate with our systems and processes today? * What are the challenges for implementation and achieving success? * Where are we headed? Our speakers were: Alan Patrick - Broadsight (and The Patchwork Elephant Team) Janet Parkinson - Technotropolis (and The Patchwork Elephant Team) Will McInnes - NixonMcInnes (author of Culture Shock) Mat Morrison - Starcom MediaVest Group (World's Oldest Living Social Media Guru™) Luis Saurez - IBM (famous for living outside of the inbox) Neil Usher - WorkEssence Anne-Marie McEwan - The Smart Work Company (author of Smart Working: Creating the Next Wave) David Terrar - D2C (and The Patchwork Elephant Team)
Transcript of Social Business - The Patchwork Elephant 04 - I hate everything - Mat Morrison
PRESENTATIONSMG
TEMPLATE
17
Mat Morrison@mediaczar
World's Oldest Living Social Media Guru™. Hangs around Starcom MediaVest Group. No disclaimer is
sufficiently powerful to justify these opinions.
London · blog.magicbeanlab.com
THIS IS ME@MEDIACZAR
17,450TWEETS
1,024FOLLOWING
5,277FOLLOWERS
17
Evil Mat Morrison@evilczar
Gollum to @mediaczar's Smeagol. Social media #uberninja and passionate coach. Secret millionaire
philanthropist. Hates hobbitses.
London · mczar.me/evilczar
129TWEETS
2,472FOLLOWING
10,194FOLLOWERS
@EVILCZAR(ALSO ME)
24 SEPTEMBER
24 SEPTEMBER
23 MAY
I don't want to sweep hate speech under the rug and pretend it didn't happen, any more than I want to give it a platform from which it can be repeated. The personal abuse -- verging on persecution -- is actually prohibited in GameSpot's Terms of Use, and yet it runs rampant across the site. I don't want to contribute to it anymore.
I'm not sure where this show is going in the future, if I'm honest, but I can tell you right now that I don't like the way that our community currently treats the concept of the comment box.
20 SEPTEMBER
0 250 500 750 1,0000
5
10
15
20SOCIAL MEDIA PLATFORMS: NEWS
MENTIONS VS MONTHLY USERS
ACTIVE USERS (M)
NEW
S M
EN
TIO
NS
PA
ST 1
2
MO
NTH
S (
M)
http://emergingspaces.co.uk/the-one-chart-about-twitter-that-you-never-see/
30MEDIAN NUMBER OF
FOLLOWERS FOR ACTIVE TWITTER
ACCOUNTS (n = 80 M)http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012
#B
ILLY
NO
MATES
When researchers from the University of Southern California looked at 5.8m microbloggers (and 194m links between them) they found that, on average, both the people a user follows and, worse, those who follow him, have more followers than he does.
OLD POSITIONING (THIS ROOM)
http://blogs.hbr.org/2013/09/twitter-that-old-media-darling/
NEW POSITIONING
http://blogs.hbr.org/2013/09/twitter-that-old-media-darling/
“MOST OF YOUR CUSTOMER SERVICE
TWEETS COME AROUND DINNER TIME, JUST WHEN YOUR CS TEAM KNOCKS
OFF.”
IS SOCIAL MEDIA THE BEST PLACE?
“WE’D RATHER THEY COMPLAINED TO THE
MANAGER”
IS SOCIAL MEDIA THE BEST PLACE?
“HI, THIS IS MARQUE X. HOW CAN WE HELP
YOU?”
IS SOCIAL MEDIA THE BEST PLACE?
“OH DEAR. HAVE YOU TALKED TO YOUR
DEALER?”
IS SOCIAL MEDIA THE BEST PLACE?
“HERE’S THE NUMBER FOR OUR CUSTOMER
SERVICES TEAM”
IS SOCIAL MEDIA THE BEST PLACE?
OPEN NEWS FEED
READ STORIES
ENGAGE (OR NOT)
LEAVE
WHAT YOU NEED TO KNOW ABOUT FACEBOOK
CO
ME B
AC
K L
ATER
HOW PEOPLE USE FACEBOOK
WHAT YOU NEED TO KNOW ABOUT FACEBOOK
LIKE PAGE
SEE STORIES (OR DON’T)
ENGAGE (OR NOT)
HOW PEOPLE USE FACEBOOK PAGES
SOMEWHAT LESS OBVIOUS
ADMIN POSTS FAN POSTS
PUBLISHED TO FAN NEWSFEEDS
NOT PUBLISHED TO OTHER FANS’ NEWSFEEDS
WHY THIS MATTERS
FACEBOOK PAGE
“WE WANT TO CREATE A COMMUNITY”
COMMUNITY LIST
“WE JUST WANT TO LISTEN”
BRAND PAGE (BUDWEISER)
RETAILER (ASOS)
OMG WTF? (CINEWORLD)
38 USERS CREATED 80% OF FOLLOW UP
USERS
CO
MM
EN
TS
OMG WTF BBQ? (2 DAYS ON WAITROSE)
