Social Business Planning for Businesses
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Transcript of Social Business Planning for Businesses
sitash & manikco-founders
:-)
social business planning
why plan social presence?
communication at speed of light everyone has a voice and everyone is equally influential
impact
Communications Customer Service Sales
EmployeesCustomersProduct dev.
Support team Marketing Supply chain
BRAND
characteristics of social planning
technology
- online monitoring tools-sentiment analysis-social media channel management tool
processes
- brand guidelines for social channels- service workflow & SLAs
people
- collaboration and integration with technology & processes- information enablement
TransformationalSocial business programs
build brand social enablement structure
evaluate the landscape
- technology platforms- competitor analysis- sentiment analysis- internal stakeholders
roadmap
WebsiteWebsite
DemosDemos
Customer videosCustomer videos
Micro sitesMicro sites
CollateralsCollaterals
SEOSEO
foundation
FacebookFacebook TwitterTwitter
BlogsBlogs
Social & Mobile AppsSocial & Mobile Apps
ForumsForumsWebinarsWebinarsassets
CRMCRMAnalyticsAnalytics measurement
campaigns - assets
SEOSEO FacebookFacebook TwitterTwitterBlogsBlogs Social & Mobile AppsSocial & Mobile AppsForumsForumsWebinarsWebinars
Learn the latest trends
Prioritize Objectives-Build online reputation-Define target audience-Business growth
Establish Governance-Clearly defined policies
Define activities-Select the social networks-Identify resources -Integrate with offline marketing
Engage in conversation-Build interactive content-Add value to audience-Respond and engage
Measure and Refine-Monitor and listen-Capture and Report-Refine the strategy
analytics - measurement
attention
-unique users-page views-followers
engagement
-total interactions-comments-responses-shares-retweets
influence
-external linkages-subscriptions-sentiment analysis
71% of our customers said they will
use Jade Magnet again
35% of our projects every month are from repeat customers
customer delight is our culturecustomer delight is our culture* The above data is based on the survey we did with 50 customers at Jade Magnet* The above data is based on the survey we did with 50 customers at Jade Magnet
connect with ussitash | co founder & ceo manik | co founder & [email protected] | 9902433688 [email protected] | 9986049185