Social Business Planning for Businesses

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sitash & manik co-founders :-) social business planning

description

The slides talk about social infrastructure and planning for businesses

Transcript of Social Business Planning for Businesses

Page 1: Social Business Planning for Businesses

sitash & manikco-founders

:-)

social business planning

Page 2: Social Business Planning for Businesses

why plan social presence?

communication at speed of light everyone has a voice and everyone is equally influential

impact

Communications Customer Service Sales

EmployeesCustomersProduct dev.

Support team Marketing Supply chain

BRAND

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characteristics of social planning

technology

- online monitoring tools-sentiment analysis-social media channel management tool

processes

- brand guidelines for social channels- service workflow & SLAs

people

- collaboration and integration with technology & processes- information enablement

Page 4: Social Business Planning for Businesses

TransformationalSocial business programs

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build brand social enablement structure

evaluate the landscape

- technology platforms- competitor analysis- sentiment analysis- internal stakeholders

roadmap

WebsiteWebsite

DemosDemos

Customer videosCustomer videos

Micro sitesMicro sites

CollateralsCollaterals

SEOSEO

foundation

FacebookFacebook TwitterTwitter

BlogsBlogs

Social & Mobile AppsSocial & Mobile Apps

ForumsForumsWebinarsWebinarsassets

CRMCRMAnalyticsAnalytics measurement

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campaigns - assets

SEOSEO FacebookFacebook TwitterTwitterBlogsBlogs Social & Mobile AppsSocial & Mobile AppsForumsForumsWebinarsWebinars

Learn the latest trends

Prioritize Objectives-Build online reputation-Define target audience-Business growth

Establish Governance-Clearly defined policies

Define activities-Select the social networks-Identify resources -Integrate with offline marketing

Engage in conversation-Build interactive content-Add value to audience-Respond and engage

Measure and Refine-Monitor and listen-Capture and Report-Refine the strategy

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analytics - measurement

attention

-unique users-page views-followers

engagement

-total interactions-comments-responses-shares-retweets

influence

-external linkages-subscriptions-sentiment analysis

Page 8: Social Business Planning for Businesses

71% of our customers said they will

use Jade Magnet again

35% of our projects every month are from repeat customers

customer delight is our culturecustomer delight is our culture* The above data is based on the survey we did with 50 customers at Jade Magnet* The above data is based on the survey we did with 50 customers at Jade Magnet

connect with ussitash | co founder & ceo manik | co founder & [email protected] | 9902433688 [email protected] | 9986049185