Social Business or business as usual?
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NAOMI TRICKEY [email protected] | Tel: +44 (0)1273 234 290 | @ntrickey
SEPTEMBER 2014
SOCIAL BUSINESSOR BUSINESS AS USUAL?
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Source/ July 2011 Census Data
NEW YORK CITYPopulation: 8,244,910
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WHO IS THE AUDIENCE?
© 2013 Brandwatch | www.brandwatch.com3
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“THE RE-IMAGINATION OF NEARLY EVERYTHING”
Source/ Mary Meeker, Kleiner Perkins
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“THE NUMBER OF SIGNIFICANT FINDINGS DON’T REPLICATE THE EXPANSION OF NOISE TO SIGNAL”
Source/ David Brooks, NY Times
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© 2013 Brandwatch | www.brandwatch.com 6
• QUICK
• NEW METRICS & DEMOGRAPHICS
• UNPROMPTED
• CONTEXT
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© 2013 Brandwatch | www.brandwatch.com 7
Biography of social data.
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© 2013 Brandwatch | www.brandwatch.com 8
HQ
Corporate communications
e.g. reputation management
Market research
e.g. analytics
Marketinge.g. campaign
tracking
Customer service
e.g. workflow
Production e.g. product development
Human Resources e.g. employee
relations
SOCIAL BUSINESS – sharing insightsBring the voice of the consumer into the organisation
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9© 2012 Brandwatch | www.brandwatch.com
SHARING THE LOVE!
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Once upon a time, there was a company called IKEA…
© 2012 Brandwatch | www.brandwatch.com
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BRANDWATCH CONTACT
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NAOMI TRICKEY: [email protected] | @ntrickey
EMAIL: [email protected]
WEB: brandwatch.com
TWITTER: @brandwatch
PHONE:UK: +44 (0)1273 358 607US: +1 212 229 2240DE: +49 (0)711 912 442 04
DOCUMENT LIMITATIONThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom
© 2013 Brandwatch | www.brandwatch.com