Social Business Intelligence: The Future of Listening
-
Upload
enterprise-20-conference -
Category
Technology
-
view
7.047 -
download
4
description
Transcript of Social Business Intelligence: The Future of Listening
![Page 1: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/1.jpg)
1
![Page 2: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/2.jpg)
Data-driven business improvement:Open data within the enterprise will be a leading driver of positive behaviour change and greater self-management with real benefits for productivity.
1
![Page 3: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/3.jpg)
‘Humanizing the enterprise’ since 2003...
2
![Page 4: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/4.jpg)
A rose by any other name...
3
![Page 5: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/5.jpg)
A rose by any other name...
Themes from this week:• Big Data• Activity Streams• Actionable insight• Mapping to results
3
![Page 6: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/6.jpg)
Social business is not just about collaboration
4
![Page 7: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/7.jpg)
Signals and data in the connected company
5
![Page 8: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/8.jpg)
6
![Page 9: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/9.jpg)
Data and Analytics:what can we take from consumer analytics into the enterprise, and how can we extend the idea to drive business improvement?
6
![Page 10: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/10.jpg)
Big focus in 2011 on getting closer to customers
7
![Page 11: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/11.jpg)
Social media monitoring: love me... love me not...
8
![Page 12: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/12.jpg)
Quants for wants and the rise of ‘big data’
9
![Page 13: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/13.jpg)
Quants for wants and the rise of ‘big data’
"The best minds of my generation are thinking about how to make people click ads ... That sucks."
Jeff Hammerbacher, Cloudera
9
![Page 14: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/14.jpg)
It’s not size that matters, it’s what you do with it ;-)
10
![Page 15: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/15.jpg)
Soccer, F1, baseball all transformed by analytics
11
![Page 16: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/16.jpg)
12
![Page 17: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/17.jpg)
Towards Social Business Intelligence:Turning internal and external data into sources of business improvement
12
![Page 18: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/18.jpg)
Instead of studying a microcosm...
13
![Page 19: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/19.jpg)
... we should immerse ourselves in the ecosystem
14
![Page 20: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/20.jpg)
Where do all the insights go?
15
![Page 21: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/21.jpg)
Analytics without action is just a rear-view mirror
16
![Page 22: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/22.jpg)
Reports are a poor way to influence behaviour
17
![Page 23: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/23.jpg)
In the flow: activity streams & talking machines
18
![Page 24: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/24.jpg)
Social analytics: applying ‘many eyes’ to data...
19
![Page 25: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/25.jpg)
... in conjunction with a simple action framework
20
![Page 26: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/26.jpg)
... in conjunction with a simple action framework
20
![Page 27: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/27.jpg)
21
![Page 28: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/28.jpg)
Data-driven behaviour change:nothing motivates people better than objective real-time feedback on how they are doing
21
![Page 29: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/29.jpg)
Social Business Intelligence: a new practice area?
22
![Page 30: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/30.jpg)
SBI creates the conditions for permanent evolution
23
![Page 31: Social Business Intelligence: The Future of Listening](https://reader035.fdocuments.us/reader035/viewer/2022081403/555abc55d8b42a761a8b4608/html5/thumbnails/31.jpg)
SBI creates the conditions for permanent evolution
Try this at home folks!• Apply analytics to
internal social data• Correlate with external
social listening• Create a subscribe
model for personal filtered activity streams
• Create simple ways to claim actions
• Encourage ownership and action by all
23