Social business douglas county
-
date post
19-Oct-2014 -
Category
Technology
-
view
362 -
download
1
description
Transcript of Social business douglas county
Bret L. Simmons, Ph.D.Leadership Douglas County
September 12, 2013
Social Business
www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons
Main Points
1. We are all ambassadors of our increasingly social businesses
2. Digital Citizenship is a huge opportunity and responsibility
3. Differentiate your digital citizenship by building your personal brand and demonstrating professional discretion
What do you want to learn
today?
What are you willing to do
different tomorrow?
What do you know about networking?
Get online and build relational capacity
Relational Capacity
• Blog with current content• Facebook Fan Page• Twitter• Senior leaders as professionally
personal ambassadors on at least one platform (e.g. LinkedIn, Twitter, Facebook)
• Extras: Youtube, Pinterest, Flickr, etc.
If your website does not have a blog, it’s missing the engine of relational capacity
Example
HUB
Professionally Personal Brand Ambassadors
Professionally PersonalEverything you do reflects on your business
Digital Citizenship
Never trust any site to protect your privacy
• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing
• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Operational Privacy
Operational Privacy
• The sooner you behave as if you have no privacy online, the more effective you will be
• Use your online presence to build bridges, not walls
Professional Discretion
Just because you can post, comment, share, like, etc. does not mean that you
should.
Why risk offending anyone?
Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
New business card
www.bluehost.com
New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
Be clear, not cute
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Brand: Name, Picture, Purpose• E-mail• Linkedin• Blog• Twitter• Facebook• Other (Pinterest, Instagram)
[email protected]@bretlsimmons.com
We don’t need Facebook to authenticate our lives
Summary• Social business is here to stay. • Strategic imperative to immerse
yourself in the process• Start now, don’t quit• Assuming responsibility for your
digital citizenship is good for your career and your company
Questions?
Bret L. Simmons, [email protected](775) 336-9576
Bret L. Simmons, Ph.D.Associate Professor of ManagementCollege of BusinessUniversity of [email protected](775) 336-9576