Social networks are not just about people.

Henry Chang, IT Advisor

Office of the Privacy Commissioner for Personal Data, Hong Kong

26 March 2013

Social Business Conference

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Social Networks – about people?

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Social Network – or about individuals?

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When social networks are used for:

• Opinion monitoring (61%/2012 ; 32%/2011)

• Customer service (48%/2012 ; 38%/2011)

• Recruitment

• ‘Like’ analysis

• Don’t forget marketing / direct marketing…

So when it is about individuals?

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• Are you aware of the platform policies?

• Do you have any corporate policies?

• Do you know of any applicable

regulatory policies/rules?

How well are you prepared in using

social networks in business?

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• Informed consents• Do individuals know you are collecting data about them,

what for, and whether they can opt-out?

• Security• Once collected, data users and their contractors have the

responsibility to protect the data.

• Transparency• Policies and practices on data collection, use, retention,

opt-out, access etc. should be transparent to all

stakeholders.

Key principles on personal data

privacy protection…

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New Direct Marketing Regime

For data users:

• New Guidance on Direct Marketing

- http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf

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Thank You