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Panel: Social Business as the New

Organizing Principle

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Welcome from SBODN:

Panel: Social Business as the

New Organizing Principle

Chief Conversation Officer? This panel

will explore ways in which social

technologies yield opportunities for

organizations to improve collaboration,

strengthen relationships across teams, makeboundaries more porous and foster the kind of innovation

needed now more than ever on the global landscape. The

ensuing dialogue will offer glimpses into how OD practitioners

and HR business partners can leverage these new organizing

principles to their advantage.

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Panel Moderator Bio: Cherie Del Carlo

Social Media Strategist

President, Gather Your Crowd

Cherie Del Carlo is a Social Media Strategist, specializing in Online Marketing, Branding

and Communications. Prior to co-founding Gather Your Crowd in 2009, a social media

marketing consultancy, she developed internal communications programs for firms like

BART and Cisco, and marketed for B2B software firms here in Silicon Valley.

An engaging and innovative business, systems and people strategist, with B.A. in

Cultural Anthropology and a M.S. in Organization Development, Cherie has leveraged

her experience with business software systems and change management into applying

social technologies as conduits for meaningful interaction and commercial exchange.

Cherie has presented on different social media topics at San Jose State University,

Stanford Continuing Studies and U.C. Berkeley’s Haas School of Business. Among her

skills and talents, Cherie is passionate about the spirit of inclusivity, freedom of

expression and establishing relevance for the change agent in each of us.

Gather Your Crowd is a Corporate Sponsor to SBODN.

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Panelist Bio: Natascha Thomson

Senior Director,

Social Media Audience Marketing at SAP AG

As part of the SAP Social Media Audience Marketing (SMAM) team, I am responsible for

identifying best practices that enable SAP marketers to create solution awareness and

demand through social media. I am a social media aficionado, passionate yogini, and

NYT reader.

Find my LinkedIn profile here

My social media marketing blog

Follow me on Twitter at @nathomson

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Panelist Bio: Maria Poveromo

Director, Social Media at Adobe Systems, Inc.

As Director, Social Media for Adobe Systems, Inc., Maria Poveromo is responsible for

driving social media strategy at Adobe. Her team established the organizational

framework and strategic direction for social media activities across the company. Maria’s

main areas of focus include corporate strategy, governance, measurement, customer

engagement and the development of best social media practices company-wide. Her

team directs a cross-functional social media council to foster knowledge sharing across

groups and manages Adobe’s customer facing corporate properties, including the Adobe

blog, Adobe Twitter account and Adobe Facebook page. Prior to this role, Maria lead the

Global Public Relations team at Adobe for nine years. Before Joining Adobe, Maria held

numerous marketing and communications positions at high technology companies

located in Silicon Valley and in Europe.

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Panelist Bio: Peter Thoeny

Chief Technology Officer, Twiki, Inc.

Peter Thoeny is the founder of the Twiki Enterprise Collaboration platform and is leading

the open-source project for 12 years. He is the CTO of Twiki Inc, a company providing

enterprise agility platform solutions. He invented the concept of structured wikis - where

free form wiki content can be structured with tailored wiki applications. Peter is the

recognized thought-leader in wikis and social software, featured in numerous articles and

technology conferences including LinuxWorld, Business Week, Wall Street Journal and

more. He graduated from the Swiss Federal Institute of Technology in Zurich, lived in

Japan for 8 years, and deployed several large scale wikis around the globe. He co-

authored the Wikis for Dummies book.

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Panelist Bio: Jeannie A. Stamberger, Ph.D.

Jeannie is the Associate Director of Strategic Programs and Funding of the Carnegie

Mellon University, Silicon Valley Disaster Management Initiative, and a CMUSV Adjunct

Faculty. Jeannie received her Ph.D. in Biological Sciences from Stanford University in

2006, and her undergraduate degree from Illinois Wesleyan University, during which she

also attended Oxford University, England, and University of Illinois (studying electrical

engineering). Within the Disaster Management Initiative her research interests include

social media, user-centered design, technology to reduce violence against women, and

the 'human sensor'.

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Panel Question:

Keeping in mind the topic for tonight “Social business as

the new organizing principle,” how do you use social

media?

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Panel Question:

What is the business case that you use to get budget and,

or sponsorship for the programs at your organization? For

Twiki, what is your business model?

Paradigm Shift at Work with SMInformation AgeIndustrial Age

Title: Share as needed Guru: Share as much as possible

viral shift

Copyright 2011, Peter Thoeny, Twiki Inc

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Panel Question:

What is the business case that you use to get budget and,

or sponsorship for the programs at your organization? For

Twiki, what is your business model?

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Panel Question:

What kinds of road-blocks, hurdles, limitations or resistance

you have faced with implementing social media?

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Panel Question:

What have you accomplished with social media?

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Live and Virtual Questions from the Audience