Social and UX - The Perfect Pairing


Introductions

NUVI – real time intelligence platform

Simon Norris, CEO of Nomensa

Peter Kay, Social Media Strategist at Nomensa


The Experience

Economy

noun1. An experience occurs when a company intentionally

uses services as the stage, and goods as props, to

engage individual customers in a way that creates a

memorable event.

© Copyright Nomensa Ltd. 2017

Price

Co

mp

etitive

Po

sitio

n


Features are easy to copy, experiences

are much, much harder


In 2007, Nokia had a

market capitalisation

of $130 billion; by

May 2012 this had

fallen to $17.5 billion.


“Design is not just what it

looks like and feels like.

Design is how it works.”Steve Jobs


Industry leaders are providing exceptional

experiences


Part 1 - Summary


Digital is everywhere.


Digital is everywhere.

As we use it, we leave a

trail of data in our wake.


ExperienceUX and Social both focus on delivering exceptional experiences,

although they come at it from different perspectives.

UX SOCIAL


SOCIALUXmotivation influence

ExperienceUX and Social both focus on delivering exceptional experiences,

although they come at it from different perspectives.


SOCIALUX

Together, these two perspectives provide amazing

insights for a brand leading to great design.

motivation influence

Experience


Together, these two perspectives provide amazing

insights for a brand leading to great design.

SOCIALinfluence

Experience

UXmotivation


Ability

Motivation

Hard to do Easy to do

High

motivation

Low

motivation


Ability

Motivation


High

motivation

Low

motivation

Fixing a router


Ability

Motivation


High

motivation

Low

motivation

Shopping

Online

Fixing a router


Ability

Motivation


High

motivation

Low

motivation

Shopping

Online

Fixing a router Paying bill online


Ability

Motivation


High

motivation

Low

motivation

Shopping

Online

Amazon

one click

Fixing a router Paying bill online


STRONG TIES

WEAK TIES

The model of influence


Part 1 - Summary


Future-proofing with social media insights


02 / 02 / 2017



Get to know your

customers, predict a crisis

and then guide them

through it



So where should social sit in the design

process?


BROAD

DE

EP

Site

Service

Product

Problem

Solution

COMPANY - MARKET - SECTOR


Let’s have a quick recap now, and then there’ll be time for some questions


Questions?


Thank you


References and further reading


The Experience Economy - https://hbr.org/1998/07/welcome-to-the-experience-economyGilmore Girls – Ooober - https://www.youtube.com/watch?v=gTFxkS-tmt4Paul Adams – Grouped - https://www.amazon.co.uk/Grouped-Groups-Friends-Influence-Social/dp/0321804112B J Fogg – Bmat – http://behaviormodel.org/UXMatters - https://www.uxmatters.com/mt/archives/2017/09/generating-a-large-return-on-social-media-experiences.phpFoursquare – 0.5 Billion Check ins https://foursquare.com/infographics/500million?fbLoginFailed=trueFoursquare – pulses https://vimeo.com/144409527Fatty Solstice - http://blog.foursquare.com/post/156408679773/fall-off-the-wagon-dayChewbacca Mom - https://www.forbes.com/sites/emilycanal/2016/05/20/video-of-woman-laughing-in-chewbacca-mask-sells-out-mask-kohls-says/#43adfda06b5f

Simon Norris - Twitter - https://twitter.com/simon_norris - Linkedin - https://www.linkedin.com/in/sjnorris/Peter Kay – Twitter - https://twitter.com/NotFromBolton - Linkedin -https://www.linkedin.com/in/notfrombolton/Nomensa - https://www.nomensa.com/NUVI - https://www.nuvi.com/

https://hbr.org/1998/07/welcome-to-the-experience-economy

https://www.youtube.com/watch?v=gTFxkS-tmt4

https://www.amazon.co.uk/Grouped-Groups-Friends-Influence-Social/dp/0321804112

http://behaviormodel.org/

https://www.uxmatters.com/mt/archives/2017/09/generating-a-large-return-on-social-media-experiences.php

https://foursquare.com/infographics/500million?fbLoginFailed=true

https://vimeo.com/144409527

http://blog.foursquare.com/post/156408679773/fall-off-the-wagon-day

https://www.forbes.com/sites/emilycanal/2016/05/20/video-of-woman-laughing-in-chewbacca-mask-sells-out-mask-kohls-says/#43adfda06b5f

https://twitter.com/simon_norris

https://www.linkedin.com/in/sjnorris/

https://twitter.com/NotFromBolton

https://www.linkedin.com/in/notfrombolton/

https://www.nomensa.com/

https://www.nuvi.com/

Social and UX - The Perfect Pairing

Social Media

Transcript of Social and UX - The Perfect Pairing