Social and business activities alignment
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Transcript of Social and business activities alignment
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EXPERT PANEL
Getting Social Aligned with Processes
BERTRAND [email protected] 12
feb
2014
www.nextmodernity.com
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Bertrand DuperrinDigital Transformation and Social Business Directorhttp://www.nextmodernity.comhttp://www.duperrin.com/english@bduperrin
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Issue #1Building clouds of knowledge
Without knowing
if/where/when rain will fall
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Issue #2Poor
adoption because of lack of
purpose and alignment
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Value lies at the crossroads of social and business activities
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The great divide
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« Understand the social network not as your new water cooler, but as your new production line »Ginni Rometty – IBM CEO
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More a merger than an alignment
Because processes need a fix too
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#1 : Design work for Barely Repeatable
Processes
We should not expect an application to work in environments for which its assumptions are not valid »Eli Goldratt
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#2 : Design social for structured activities
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#3 : Bring social services in the context of business
applications (and vice versa)
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#1 : It’s not about adding but
transforming
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#2 : Measuring the impact
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#2 : Managers must adopt not as average
users but as managers
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#3 : Technology Integration and open
standards
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