Social and Behavior Change Communication Summit Addis Ababa February 8 – 10, 2016 Harnessing the...
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Transcript of Social and Behavior Change Communication Summit Addis Ababa February 8 – 10, 2016 Harnessing the...
Social and Behavior Change Communication SummitAddis Ababa
February 8 – 10, 2016
Harnessing the power of communication to realize girl’s education in Malawi: tackling social cultural barriers and exploring opportunities in communities
Background Analysis• Poor girls’ school transition rates at
10% to 30% (Levin & Sayed 2005).
• 50% of young women are involved in early marriages.
• Adolescents and new mothers (15-24 years) contribute half of new infections, have high fertility rates and face increased risks for gender based violence (Malawi Youth Data sheet,2013).
Prisca (front left) during girls retreat at Nkhande primary school
The before and after picture in drop out ratesDistrict 2011/2012 2012/2013 2013/2014 Overall
Boys Girls Total Boys Girls Total Boys Girls Total Boys Girls Total Chikwawa 8.3 12.4 10.1 4.1 9.8 6.6 6.5 6.9 6.6 6.1 9.2 7.5 Mangochi 6.2 6.2 6.2 4.4 7.7 5.8 3.9 4.4 4.1 4.6 6.0 5.2 Nsanje 14.8 13.8 14.3 10.5 10.5 10.5 2.6 7.3 4.8 8.7 10.2 9.4 Thyolo 3.0 4.3 3.6 1.3 4.4 2.8 3.4 3.5 3.5 2.6 4.0 3.3 Total 6.5 7.4 7.0 4.0 7.0 5.3 4.1 5.0 4.5 4.7 6.3 5.4
Evidence for Action….
Key: 2011/2012 figures represent baseline while 2013/2014 represent end line.
A secondary school leaner from Mangochirole modelling during open day
Readmitted girl and a best girl achiever being awarded at Chinguwo primary school
C4D Strategy: Why we want to change?Social cultural factors to tackle at community level
Primary participants’ group: parents and caretakers- Little value placed on girls’ education, value marriage than education- Limited interest in schools- Deep rooted gender inequalities- Poor knowledge on available services- Low level of education- Burden of HIV&AIDS on family- Lack of role models- Parents’ preference boys’ education
Primary participants’ group: children and young people (girls and boys 11-24 years old)- Limited self - confidence & assertion- Feeling of responsibility in front of family, committed to support family - Limited interest in schools.- Peer pressure – girls envy their friends.- Long distance to schools
Secondary participants’ group: traditional and religious leaders, - Initiators and creators for false adulthood among girls. - Value marriage than education. - Limited involvement in education for children process (schools)- Burden of
HIV&AIDS on communities.
Tertiary participants’ group: government officials at district and community level - Shortage of female teachers- School related gender based violence- Gender insensitive teaching methods- Inadequate school facilities- Lack of
secondary school places
Affecting creating an enabling environment for a girl child to enjoy her rights to education, protection, development & participation
Secondary participants’ group: Teachers and school managers. - Custodian of knowledge in community- Most & common critical player in promoting education- Misbehavior of teachers resulting in absenteeism, sexual affairs with school girls, etc- Teachers’ insensitive gender teaching methods- Lack of extra-
curricular activities for girls.
… C4D strategy
To increase retention and transition rates to next grade in upper primary (Standards 5- 8) in low performing districts of
Mangochi, Nsanje, Thyolo and Chikwawa, by at least 10%, by 2014 at 84 schools
Educate, Engage and Empower girls (individual level)
Sensitize, motivate and mobilize community structures (community level)
Promote child friendly practices (institutional level)
Advocate for effective implementation of re-admission policy
…contributing to quantitative results
Boys Girls Boys Girls Boys Girls2012 2013 2014
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
160.00%
180.00%
52.46% 47.54% 54.38% 45.62% 54.11% 45.89%
6.50% 7.40%4.00%
6.98%4.06%
4.95%
34.43% 43.00% 45.00% 56.00%34.10%
59.30%
51.88% 48.12%51.08% 48.92%
55.29%
44.70%
Implications of C4D interventions
Overall enrolment rate Overall dropout rate Overall selection rate Re-enrolment rate
…contributing to change: attitudes and practices
Way Forward1. Strong family
values can only be achieved with educated girl.
‘Educated Girl – Wealthy Family’‘Educated Girl – Healthy Family’
2. National dialogue with
traditional and religious leaders on social norms
encouraging girls’ education
3. Teach in Way that Encourage
Girls to achieve & discourage gender
stereotypes.
Social partnership for girls’
education with traditional
leaders, government,
business community, media and civil society.