S o c i a l A d v e r t i s i n g T e c h n i q u e s

f o r B u s i n e s s O w n e r s

While no two businesses’ needs or goals are exactly alike, there are a number of social advertising techniques small and

medium-sized businesses (SMBs) should be taking advantage of if they want to get the most out of their digital marketing

campaigns. Continue on to the next slides for more information about these social advertising strategies and how you

can start putting them to work for your business today!

S o c i a l A d v e r t i s i n g T e c h n i q u e s f o r B u s i n e s s O w n e r s

Snapchat reaches

41% of all U.S. adults age 18-34

on any given day.1

Studies suggest that local businesses

now report social media as their

third best source of attracting new customers

(word-of-mouth referrals and websites are the top two sources).2

More than 900 million people visit Facebook each day,

meaning you have a truly unmatched

pool of prospective customers to target at virtually any time.3

A single National Sponsored Geofilter reaches an average of

40 to 60 percent of all daily Snapchatters.7

Some of the Many

Reasons More and More Businesses

Are Leveraging Social Advertising

A d v e r t i s i n g o n F a c e b o o k 2 , 3

With Facebook Ads, you have the power to target specific audiences

precisely when and where they’re actively engaged. Nearly 80 percent of

local SMBs have a Facebook page, and 62 percent of these businesses are

taking advantage of Facebook ads – spending roughly $1,500 on these

ads or boosted posts each year.

A Few of the Many Benefits of Advertising on Facebook2, 3

You can run Facebook

ads for as little as $5 and

adjust your budget

according to your

business’s unique needs

and goals.

Choose your target audience

based on age, interests,

location and many other

characteristics/demographics.

Not only are Facebook ads highly targeted and conversion-friendly,

you have the ability to analyze the performance of each ad you run,

giving you the insight you need to adjust and optimize accordingly.

A d v e r t i s i n g o n P i n t e r e s t 4

Pinterest has become a major advertising platform for SMBs due to its

ability to drive conversions via the concept of “idea discovery.” Here are

some tips to help you advertise effectively on Pinterest:

Take advantage of interests targets, which enable

you to target more than 420 unique interests just

as you can with Facebook.

Opt for longer ads; ones that are longer than they are

wide perform best as they take up the most physical

space on the user’s smartphone, tablet or computer

screen, and are more likely to be seen and drive

conversions.

A d v e r t i s i n g o n T w i t t e r 5

In addition to Facebook and Pinterest, Twitter also allows businesses to build

campaigns customized to their current objectives, such as improving brand

awareness, driving website traffic or increase sales. Additional benefits of

advertising on Twitter include:

You can adjust your targeting strategies at a

moment’s notice to ensure you’re reaching the

right people, in the right place, at the right time.

Twitter’s full suite of free analytics tools are user-friendly and

give you the power to analyze, scale and optimize your

strategies based on the latest results and insights.

A d v e r t i s i n g o n I n s t a g r a m 6

Promote brand awareness, drive conversions and share your brand’s unique story with

Instagram’s attentive and highly engaged user audience. Instagram offers business owners the

following three unique advertising formats to experiment with and determine what works best

for their industry, target audience, campaign goals, etc.

Photo ads appear in both square

and landscape formats and allow

you to share your story via a

clean, simple and eye-catching

canvas.

Video ads give you the ability to share videos

up to 60 seconds long – in square or landscape

format – that deliver the same visually

stimulating aesthetic as photo ads, with the

bonus features of sound, sight and motion,

creating a truly immersive experience.

Carousel ads add an additional level

of depth and intrigue to the standard

photo ads by allowing people to

swipe through a series of photos or

videos in one single ad spot.

A d v e r t i s i n g o n S n a p c h a t 7

Snapchat’s Snap Ads are available in a number of different shapes and sizes

to suit your campaign goals, and achieve a level of interactivity that other

platforms’ ads have difficulty matching. Here’s a quick overview of Snap

Ads:

Each Snap Ad begins with a vertical, full

screen video (up to 10 seconds in

length) that appears alongside other

Snaps, resulting in a seamless

transition from snaps within the user’s

friend network and your ad.

With Sponsored Geofilters (little pieces

of art that help your brand make a

lasting impression), you can target a

specific location so that anyone within

that area can see your Geofilter and use

it to show their network when, where

and why they took that Snap.

Use Sponsored Lenses to create

an interactive ad users will not

only find appealing, but also

very fun! In fact, these lenses

are so entertaining, the average

Snapchatter “plays” with them

for 20 whole seconds!

R e a d y t o U p Y o u r S o c i a l A d v e r t i s i n g G a m e ?

We know this information is a lot to take in and that it can be difficult to figure out which social media platform

is right for your business. The social advertising specialists at G/O Digital are always on the cutting edge of

everything social media marketing, and are more than happy to work with you to create a social ads campaign

tailored to your business’s unique budget and objectives.

To learn more about how and why your company should start leveraging some of these social advertising

techniques, check out some of our helpful blogs and resources or contact us today!

1https://www.snapchat.com/ads2http://marketingland.com/report-2-5-million-us-businesses-buying-facebook-ads-spending-1500-per-;ear-1997233https://www.facebook.com/business/products/ads4http://marketingland.com/10-tips-successful-pinterest-advertising-1741275https://business.twitter.com/en/advertising.html6https://business.instagram.com/advertising7https://www.snapchat.com/ads

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