PepsiCo Foodservice Insights COVID Insights: Global Landscape
Social advertising Landscape Survey: One Year of Covid-19
Transcript of Social advertising Landscape Survey: One Year of Covid-19
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Social advertising Landscape Survey:One Year of Covid-19
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51% of consumers globally say brands should still acknowledge the pandemic in their ads
Based on global consumer survey commissioned by Smartly.io in April 2021. N=1000.
51%
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Shopping and Social Ads
Based on global consumer survey commissioned by Smartly.io in April 2021. N=1000.
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What Are Consumers Looking for Now?
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Stories Format Is Dominating
Based on global consumer survey commissioned by Smartly.io in April 2021. N=1000.
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Consumers Say Travel Brands Should
Based on global consumer survey commissioned by Smartly.io in April 2021. N=1000.
45%Promote deals &
discounts
28%Mention flexible
rates & terms
15%Use creative that
helps reminiscence past trips
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Grocery Shopping and Social Ads
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eCommerce Audiences
Based on global consumer survey commissioned by Smartly.io in April 2021. N=1000.
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Has the past 12 months made you more open to engage with social ads?
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Smartly.io conducted this survey, collecting data that underscores the role social media continues to play in how consumers shop and remain connected.
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Conducted by Dynata, 1,000 consumers in the U.S., UK, Germany and Australia were surveyed, to explore consumer sentiment around social media today.
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