Quincy L. S. Bingham

Paid Search & Social Digital Analyst

Be Found Online

• Sharing engaging content.

• Building communities.

• Engaging loyal fan base.

• Provide great customer service.

• Craft brand identity.

• Target core demographic OUTSIDE of their network.

• Leverage user input. Specifically interests & behaviors.

• Fully reach existing fan base.

• Grow fan/customer base.

• More quantitative measurement of efforts.

Features:

• Geo-Targeting

• Full Demographic Targeting

• Interests & Behavior Targeting

• Targeting & Reporting by Device

• Custom Audience Creation

• Remarketing

• Full Scale Reporting & Conv. Pixels

Twitter (all mobile optimized):

• Promoted Tweets & Cards

• Account Promotion

• Promoted Trends

Facebook:

• News Feed Ads (Desktop & Mobile)

• Right Rail Ads

• Unpublished Page Posts

• Partner Mobile Apps

1. Target core demographic

2. Leverage user input.

On avg. our posts only reach

apprx. 7% – 10% of our fans.

The fact is Facebook is a crowded

space. Of the 1,500+ stories a

person might see whenever they

log onto FB, News Feed displays

apprx 300.

To compensate for space, new FB

algorithms are designed to show

the MOST relevant content. Family

photos are more relevant than your

new, awesome product.

3. Fully reach existing fan base.

Like unpublished page posts in FB, promoted

tweets aren’t shown to your followers, unless

of course, you target them. They are an

effective way to gain get your message AND

gain followers.

Promoted tweets using twitter cards are

highly effective when it comes driving

website traffic, engagement, and growing

your audience.

4. Grow fan/customer base.

5. Quantitative measurement

• eCPE = (billable engagements + earned engagements)/cost

• eCPE = effective cost per engagement

• engagements = retweets, replies, favorites, follows, and clicks

• earned engagements = any non-billable engagement after

the initial billable engagement

PAID SOCIAL• Target core demographics

• Leverage user input• Grow fan base

• Reach more of existing fans

• More quantitative measurement

• Financial investment• Direct response

ORGANIC SOCIAL• Share engagement content

• Build communities• Engage with loyal fan

base• Manage brand identity

• More qualitative measurement

• Time investment• Brand awareness