Social 101 for HR & Learning Professionals

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Social 101 for HR and Learning Pro’s

Active Users are Educated

81% of Facebook 87% of Linkedin 83% of Twitter

...has completed at least some college

Active Users are Growing Up

46% of Facebook49% of Linkedin 33% of Twitter ...are over 45 years old

Source: InfographicLabs.com

Tips & Tricks for Getting Started

Personal Use•Decide how wide a net you want to cast on Facebook - will work people be allowed, what about industry colleagues you’ve become friends with, your kids friends parents...etc

•Register for an account and start becoming “friends” with your friends

•Set Privacy Settings on what is allowed to be seen by “everyone” vs. your “friends” or “friends of friends”

•Read updates, add updates & “Like” or comment just as you would in a conversation

Business Use•Decide how wide a net you want to cast on Facebook - will this be overall brand focused, career & engagement focused, private, public, community driven or push only...This can be lengthy depending on your organizational size and strategy

•Set up a “Page” and invite employees, friends, etc to “Like” it

•Add updates & photo’s and engage in conversation

Company History, Highlights, etc can be featured using

Timeline

People can see who of their

“friends” also “like” the

organization

Highlight the brand &

organization

Include updates about what is going on - why people

want to work there (or STAY working there)

Twitter LanguageTweet - Message you send

RT - Retweet. When you resend someone else’s message because it was interesting or you want to share information

@ - What you use before the username to let someone specifically know you are talking to them

DM - A private message (like email) that goes to only 1 particular person vs. a group

Lists - A “list” or group that you can create to help manage key people easier

Hashtag or # - What you use in a tweet to identify it is related to a particular event or conversation

Twitter ToolsUse a Twitter Tool like Hoot suite, TweetDeck, Echofon (especially good on IPhone), etc to manage your posting and reading of tweets.

Like reading articles late at night or on weekends? Use a tool like Timely.is to add it to a “Que.” to get sent out during normal business hours and can be

added right to your bookmark bar.

Want to search what is out on twitter? Search.Twitter.com is like google for Twitter

Twitter Use at 2012 SHRM Annual Conference

• 700+ SHRM Attendee’s Registered for Twitter Accounts

• 25.2K Tweets were sent

• 3.8k Contributors Tweeted

• 5.5 Million Individuals Saw Those Tweets

• 103 Million Impressions (Tweets Views) Were Made

LinkedIn Tips & Tricks• Start Basic - Build your profile and add a

picture

• Linkedin will make suggestions on people you may know, based on where you have worked at

• Join a few groups that seem to fit your area of specialty - You’ll meet other professionals and have a resource center to bounce ideas and conversation out of

• The more people you are connected with, the more people you have access too (for FREE)!

The conversation is no longer one way.

http://blog.desktime.com/post/17673122193/our-latest-beautiful-infographichttp://www.internettime.com/2012/02/wasting-time/

http://blog.desktime.com/post/17673122193/our-latest-beautiful-infographic

Social “Truisms”

• Social platforms do not = Social Talent Management

• If you build it – they will neither come - nor participate… all participating parties need personal incentives

• Social Talent Management is not a fad nor a cure for everything ..… It has value and a specific purpose

• In social …. the sum is greater than the parts, social talent management expands the outcomes

• The social network is more important than the social tools, but the social relationship tops everything.

Source: Stacey Harris, Brandon Hall Group

Australian Defense Force: Mobile Medic AppInteractive learning, assessments, and marketing wrapped in one

Social In Business: Talent Acquisition

Social In Business: Talent Management

Performance

Engagement

Mobility

Social In Business: Learning

Over 57% of Organizations are using some form of Social Tools for Learning

BHG Relationship Centered Learning, N = 622Source: Brandon Hall Group

Social Talent Management OpportunitiesHire • Manage multiple talent pools in social environments

• Socially recruit - through referrals and networks• Onboard in a social manner – Internal Team, External Network, Managers

Performance • Peer and Team goal setting and performance feedback• Tracking social interaction as a component of performance feedback• Ratings and Rankings of social interactions• Crowd Prioritizing

Reward • Recognizing employees in social environments, work and non-work with opportunities for comments

• Reward the interactions and support of enabling roles and social contributors

Career • Supporting internal and external networking efforts• Helping employees become known as subject matter experts• Creating opportunities for subject matter experts to share

Development • Create learning that is focused on building relationships and building knowledge• Create opportunities for knowledge sharing and discussions • Ensure subject matter experts are easily identified and accessed appropriately

Optimize • Provide employees with options to socially manage their own schedules, work environments, and processes

Source: Brandon Hall Group

[email protected]@StaceyHarrisHRLinkedIn: Stacey Harris

[email protected]@ImSoSarahLinkedin.com/in/ImSoSarah

Stacey HarrisVP Research & Advisory Services

Brandon Hall Groupwww.brandonhall.com

Sarah WhitePrincipal Strategist

Sarah White & Associates, LLC & HRTechBlog.com

Social 101 for HR & Learning Professionals

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