© 2012 Telligent Systems, Inc. All rights reserved.

SocialYour Guide toSocial Media &Online Communities for Business101

2© 2012 Telligent Systems, Inc. All rights reserved.

A social business primerLet’s get social

How to use social networks

How to use social applications

How to make your website interactive with online communities

Next steps

part i

part ii

part iii

part iV

6

14

22

31

3© 2012 Telligent Systems, Inc. All rights reserved.

Here’s the scoop on socialSocial media is everywhere.

of people use cell phones for social media

37%of Internet time is spent on social networks and blogs

23%people who are online check out social networks and blogs

4/5

People get online to connect with friends, interact with family, chat about interests and discuss the news of the hour on popular social networks.

All statistics from Nielsen’s “State of the Media: The Social Media Report –Q3 2011”

4© 2012 Telligent Systems, Inc. All rights reserved.

What’s driving social business?

Enhance brand awareness

Build closer relationships with customers, employees, partners and members

Increase revenue

Reduce operating costs

Generate buzz about your brand

Social media has transformed from a business distraction to a business mandate. Figuring out what social tools do and how to use them are key for businesses of all industries, associations, nonprofits and government.

Now businesses are getting social.

of social networkers follow a brand

of social networkers write online reviews of goods and services

“Social media momentum is extensive and growing to the point where all organizations

must explore its potential to impact business.”

According to Gartner:

Quote above from Gartner, Master Six Core Principles to Tap the Massive Power of Social Media, Anthony J. Bradley, 29 November 2011All statistics from Nielsen’s “State of the Media: The Social Media Report –Q3 2011”

5© 2012 Telligent Systems, Inc. All rights reserved.

So what’s an organization to do about social business?There’s a dizzying, ever-changing supply of new buzzwords about social tools and technologies. People are calling these new social technologies Enterprise 2.0, social business, social collaboration and more. But which ones should your business use? And how do you get measureable business value?

Use this guide as a roadmap to making your business social.

Confused?you’re not

alone.

6© 2012 Telligent Systems, Inc. All rights reserved.

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