Sociables (dating entrepreneurship)
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Transcript of Sociables (dating entrepreneurship)
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Why should
YOU invest in
US?
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$50,000
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$50,000
20%
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Who
What
When Why
How.
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Who.
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Sociables
Taking social interactions offline.
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What.
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We believe in two things.
Stereotypes are FUN. Socializing is inherently a GROUP ACTIVITY.
We’ll find the people, name a date, and set you up over
drinks - all you have to do is turn up for a meeting of
(incredibly diverse and awesome) minds.
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How it works
Sign up for
an account.
Pick your social
stereotype.
Pull along two
Friends
Go for your social. Come back for
next week’s
stereotypes.
Feedback on
your
experience!
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Land or Sea?
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Wall Flower or Life of the Party?
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The Website.
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Sociably Awkward
Periodic
Pop-Up Events
Everyone is invited
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Fun, Quirky, but with
SUBSTANCE.
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Why.
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First we establish that there is a need for singles in Singapore.
85 % of all singles
want to get married.
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First we establish that there is a need for singles in Singapore.
70 % think that it’s
important to expand their social circles.
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First we establish that there is a need for singles in Singapore.
Males & Females (Aged 20-54) - % Married
= 507,000
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After pornography, online dating rakes in the largest portion of paid
content on the internet.
Trivia:
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$90m $105.2m
Q4, 2011 /year
Helping people meet people can be very profitable.
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Next we establish that the online da7ng market is a lucra7ve one.
Why Singapore?
Partnerships
Funding Free
Marketing
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Why Stereotypes?
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Source: MBAprograms.org
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By answering a bunch of questions about myself, I’ll get matched to someone just like me!
Dating site algorithms and formulaes claim to predict compatibility, but may actually:
Focus on short-term satisfaction rather than long-term satisfaction.
Fail to take into account how partners grow, change and mature.
Fail to take into account how partners interact.
MYTH TRUTH
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Social Stigma
Online Dating
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Social Stigma
Online Dating Socializing
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Sociables
Taking social interactions offline.
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Pre-Launch Phase
Launch D-Day!
Expansion
Regional & Beyond…
Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.
2012 2013 2014 2015 2016 2017~
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How.
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Revenue Streams
Customers. Partners. Advertisers.
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Revenue Streams
Customers. 6 x $20
100 x $35
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6 x $20
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Revenue Streams
Customers. 6 x $20
100 x $35
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100 x $35
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Revenue Streams
Partners.
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Revenue Streams
Advertisers.
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Revenue Streams
Customers. Partners. Advertisers.
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How to make people like you:
Have a Awesome Product.
Have a Awesome
Brand.
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The Website.
Costs: • Web Development • Beta Testing
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The Website.
Costs: • Web Development • Beta Testing
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The App.
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Aim: Everybody’s-Talking-About-It
(To establish our presence in…)
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The Social Media Campaign (Aim: To go viral.)
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The Social Media Campaign (Aim: To go viral.)
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Yacht Party!
2 Events
Exclusivity
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Community Building
Activities Range
First Mover
Scaling Up
Competitive Advantage
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Community Building
Competitive Advantage
Sociably Awkward
Feedback Channels
Regular Updates
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Activities Range
Competitive Advantage
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First Mover
Competitive Advantage
Extensive Network
Brand Community
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Scaling Up
Competitive Advantage
Age
Regional
Activities
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Community Building
Activities Range
First Mover
Scaling Up
Competitive Advantage
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Where do you come
in?
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ROI 54%
Based on our Model:
=
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Terminal Value
$3,242,778
Based on our Model:
=
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Based on our Model:
Breakeven Payback
(3.16 Years) (2.09 Years)
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OOC
Based on our Model:
2.64 years
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Based on our Model:
2013 2017 Market Share
1.03%
2.16% 4.54%
9.54%
20.06%
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Based on our Model:
2013 2017
14.1% 17.8% 22.2% NA NA
2014 2015 2016
Profit Margin
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Based on our Model:
IPO M&A
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What we’re going to do with your money:
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What we’re going to do with your money:
Website Development
Website Maintenance
R&D
Marketing
SG&A
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Why should
YOU invest in
US?
![Page 73: Sociables (dating entrepreneurship)](https://reader033.fdocuments.us/reader033/viewer/2022051818/54c1fe354a7959f14f8b4584/html5/thumbnails/73.jpg)
$50,000
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20%
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$3,242,778
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Sociables
Taking social interactions offline.