Soccnx III - Measure, reward , enhance: leverage user adoption with gamification
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Transcript of Soccnx III - Measure, reward , enhance: leverage user adoption with gamification
measure, reward , enhance: leverage user adoption with gamification
about [email protected]/sbeerendonkhttp://nl.linkedin.com/in/sbeerendonk
e-office 1970 history teacher collaboration consultant Rotterdam social IBM cooking adoption cat-lover travel sci-fi dine
Gamification is the use of game design techniques and mechanics to enhance non-games. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used.
Source: Wikipedia
what do you think of at the word gamification?
Gamification won't solve your business problemit only solves your (short-term) engagement problem
it’s about meaning, not flairto pursue purpose, not leaderboard points
games are everywhere
and also business-like
LinkedIn profile
how many of you are gamers?
is it a boy thing?
is playing games a waste of time?
what is the average age of gamers?
43.000.000 hours per day
9.7 hours per week
31 million gamers
53% women47% men
women little less hrsmen little more hrs
average age is 37
Source: Newzoo, National Gaming Onderzoek 2011
research
• By 2014, more than 70% of Global 2000 organizations will have at least one gamified application
• By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes
Source: http://www.gartner.com/it/page.jsp?id=1629214
Gamification is the use of game design techniques and mechanics to enhance non-games. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used.
again ... what is gamification ?
and how does it relate to adoption?
technology = 10%People = 90% !of success.
human – technology - organization
G
make social collaboration possible
Yellow & Blue
structure & process
process | control | predictablemanage | low costs | mechanical
9 to 5 | no errors | internal focusno change | control | process leading
smart & flexible
knowledge | information | everywherenetwork | creativity | goal oriented
intrinsically | independent | trustcollaborate | discipline | facilitate
social collaboration, how do I start?
YELLOW&BLUE
architecturegovernance
vision
workforce analysis infrastructure analysis
prioritize
scenarios and personas1. think
2. prepare
desired results
project execution3. pilot
4. adopt
measuring results5. consolidate
2. prepare•attention•best practices•enliving applicability
•making it real
adoption
time spent
playing Draw Something
training
If we could only engage our employees to put in as many hours learning
10,000 hrs!
what do you see?
urgency
optimism
concentration‘anxiety’
surprise
epic winepic win
what motivates us?
from Maslow’s Need to Pink’s Drive
Bron: Michael Wu, Ph.D.
Change behaviour
• Fogg’s Behavior Model (FBM)Why and how can game dynamics stimulate change in actions/behaviour?
• 3 factors for human behavioural change:– Motivation– Ability– Trigger
Source: Michael Wu, Ph.D.
measuremeasure
rewardreward
enhanceenhance
set goals, levels, points and measure if they are met
give badges and indicate what needs to be done to go further, show the best
indicate what needs to be done to go further, invite to use advanced functionality or show desired behaviour
how does gamification work?
encourage to engage in desired behaviours
beginner
advanced
expert
game mechanics behaviour motivators
points reward
levels status
badges achievement
leaderboards competition
challenges self-expression
feedback altruism
encouraging users to engage in desired behaviors
CASH or SAPS?
SAPS
StatusAccessPowerStuff
about motivation and rewardsis gamification a long-term approach?
extrinsic rewards
competetive:helping, giving, welcoming, exchange, participate
explorative: look at, search, collect, complement
intrinsic rewards
• being good at your job
• gather knowledge• autonomy• belonging• having fun• doing work that
matters
drive engagement
rapid/instant feedback
tasks that are challenging but
achievable
clear goals and rules
a compelling narrative
desire
challenge
incentive
mastery
achievement / reward
feedback
behaviour loop
social
gamification in social software
• Badgeville for Yammer + Jive + Connections• Level Up for Connections• Kudos Badges for Connections
Bunchball Level Up
gamification partnerhosted environmentfocused on training, first steps
IBM partnerinternal installationfocused on first steps and long-termintegration with other toolswidgetsconfiguration tool for creating your own Badges
ISW’s Kudos Badges
demo
create metrics
create / edit a badge
E
want more?
july 5thadoption strategy workshophttp://www.e-office.com/eog/nl/website2011.nsf/index/adoptiestrategieworkshop
Whitepaper on request:Measure, reward, enhance: leverage adoption of IBM Connections by applying gamification