SoBazaar - Your daily fasion fix
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your daily fashion fix @SOBAZAAR #SOBAZAAR jeanette@sobazaar .com
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Transcript of SoBazaar - Your daily fasion fix
WHAT DO I WEAR
TODAY?
Shops, magazines, bloggers, celebrities, fashionistas, Instagram and friends
help us make fashion decisions.
And then you have to find and buy from lots of different shops
- retail, online and on mobile.
This is why we created
FIND FASHION INSPIRATION from your friends, fashionistas and
favorite brands
BE A FASHION INSPIRATION to the community
SHOP anything anytime
EVERY DAY.BE INSPIRED. BE THE INSPIRATION
FIND & FOLLOW FRIENDS &
FASHIONISTAS
DISCOVER PRODUCTS & STYLES THROUGH
THEIR BOARDS
SEE THEIR FAVORITE
PRODUCTS
BE INSPIRED
STAY UP TO DATE WITH YOUR
FAVORITE BRANDS
BE THE INSPIRATION
YOUR PROFILE
LOVE & KEEP PRODUCTS IN
YOUR LOVE LIST
CREATE BOARDS AND SHARE WITH THE COMMUNITY
COMMENT & INTERACT WITH
THE COMMUNITY
SEE PRICE, POPULARITY, INFORMATION & BUY
DIRECTLY FROM THE APP
BUY YOUR FAVORITE PRODUCTS
OUR COMMUNITY
100
PRICE POINT (USD)
GENDER
TYPE PRODUCTS PURPOSE
AGE (YEARS) PROFILE
CREATING
CONSUMING
0
1000
10
SHOPPING
INSPIRATION
0
20
60
40
80LOCATION
RURAL
URBAN
CUST
OM
ERPR
OD
UCT
DISCOUNT (%)
0
75
25
50
100
SOBAZAAR TARGET GROUP
COMMERCIAL
EDGY & UNIQUE
SOBAZAAR BRANDS
SOBAZAAR PARTNERS
SINCE FASHION KNOWS NO BORDERWE’RE GOING GLOBAL THIS YEAR
SOGIRLSOBLOGGERS
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User statsGenderAgeLocation
Clicks per userBoards created per day or userCommetns
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We influence users throughout their fashion consideration- Make them aware of items through SOBAZAAR, friends and influencers- Encourage them interact with items through loves and board creation- Help inform their consideration to purchase items by providing information about items- Help them buy items through our purchase platform- And we’re building an army of SOBAZAAR advocates as a result of it
WE CAPTURE THE USER THROUGHOUT ALL STAGES
User Content Auto (brand)Content
Local Global
FriendsInfluencers
Shopping Social
The SOBAZAAR positioning in a social universeThis one without competitors
Gender, user/brand/editoral, price points,
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BACKUPS
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Case study
SOBAZAAR TEAM AND ADVISORS
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Influencers Personal Relations
Mass Market
Niche
The SOBAZAAR positioning in a social universe
Q2, 2014Q1, 2013 Q2, 2013 Q3, 2013 Q4, 2013 Q1, 2014 Q3, 2014
LIVEGoodiez
SOBAZAAR
3- Next Gen, iterate, scale
Next Generation AppAwaiting Apple release 1.01 Feed me & 1.02
Rediscover
Q1, 2015
L1 L2 NG
The product journey – NG will take us to PMF
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DISCOVERSEE WHO FOLLOWS SEE THEIR FAVORITE
PRODUCTSSTAY UP TO DATE WITH
YOUR FAVORITE BRANDSTRENDING USERS
facebook/instagram - everywhere is for everyone. nowhere where girls
can be only girls
social media phenomenon going niche.
fashion knows no borders. local + global.
combining influencers & friends
“Let girls be girls”
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Jarle: «Once ready - Focus IMMEDIATELY the BIGGEST market you think you can WIN»
Tommy: I am DRIVEN by creating globally SCALABALE & AUTOMATED systems
Jeanette (2014): This fashion app is in reality a social media for women
Nina: Our marketing (Instagram, Facebook, CRM system)is created for an International fashion-loving female audience
Karin: Why waste valuable time going local, when you need to go global ( Entry point US, not UK)
QUOTES FROM THE TEAM
