So, You Want to Work From Home

WITH TRACEY OSBORNE, THE ENTREPRENEUR’S SECRET WEAPON

Who the Heck is Tracey Osborne?

Just some chick…

Experienced Virtual Assistant, Online Business Manager

Business Coach Author Speaker Bodybuilder OCR addict Mom

Why Are You Here?

Be home with the kids Kiss your 9-5 goodbye No commute Working in your jammies Make money Have more freedom Be your own boss Fill in the blank___________

What Do You Want to Be When You Grow Up?

Watch For Scams and Traps!

Earn $10,000 a month stuffing envelopes Spend XX to get certified Let us use your Facebook account to place ads Pay to have someone set up an ecommerce “grocery store” Mystery shopping – no upfront registration fees Prescreened list of jobs

Due Your Due Dilligence

What is a Virtual Professional?

A Virtual Professional is an entrepreneur who provides professional support services to other entrepreneurs and business owners.

These services include: virtual assistance, graphic design, web design, copy writing, coaching, social media management, online business management and so on.

What Can You Do?

Skills Background Passions Hobbies Education

Are You Correctly Aligned With Your Skills?

Meet Jane

Don’t Quit Your Day Job

Create a Budget

Start-Up Costs

Computer and Equipment Internet Office Furniture Web Domain Website Web Hosting Phone Line Business Cards

Living Expenses

• Rent/Mortgage• Utilities• Cell Phone• Car Payment• Insurance• Medical/Dental• School• Child Care• Clothing• Credit Cards• Groceries

Living Expenses + Any Recurring Business Expenses = Base Monthly Income Needs

$2,500 + $150 = $2,650

BYE-BYE 9-5!!

Part TimeEveningsWeekendsEarly Mornings

SacrificeDedicationDeterminationDrive

Getting to BYE-BYE 9-5 Stage

Ready, Fire, Aim

Systems, Procedures and Setup, Oh My

Office Hours Website Contract Systems & Procedures

Client Onboarding Welcome Packet

What’s in a Welcome Packet?

Warm welcomeOffice HoursBoundaries and ExpectationsHow to Contact YouGetting Started

Office Space

ComfortableGood LightingDistraction Free

Room in the houseSpace in a roomKitchen Table – maybe not so much

Circle the Wagons

“When we circle the wagons, you don’t have to keep signalling.”

- The New Yorker

Who is on Your Support Team?

FamilyKidsPartner/SpouseParentsSiblingsCousins

FriendsOnline Business FriendsCoach

Just Show me the Money!

1. The ultimate result you provide that TONS of people are wanting

2. The current problem those people have that make them want that result.

3. The self-identifiable target audience.

3 Key Elements to Attracting Your Ideal Client

Who is Your Ideal Client?

HobbiesInterestsIndustryFamilyThoughts and Ideals

Is That Industry Profitable?

Things That Go Bump in the Night

What keeps them awake at night?

What do they want?

What is more important to them than anything else?

What are their greatest challenges?

Where do they get stuck?

How do they feel about not having what they want?

What Solutions Can You Provide?

Make Them Drool –Creating Mouthwatering Packages

2 Things Standing in Your Way

Trading Dollar for Hour

Undercharging for Your Services

Are You…

OR

Hourly Services

Require a lot of clients Low-paying clients

Short term Pain in the ass Devalue you May not impact your income

Keep you stuck in dollar for hour Employee mindset

High End Packages

• Provide transformation and results• Stops you from chasing low-paying clients• Work with highly motivated clients• Value your skills and experience• Provide MASSIVE results

10-20% of the people in your target market want some form of premium service.

Yearly Earning: $50,000

Hourly: $25/hour

40 billable hoursAverage client = 10 hours per monthMonthly clients needed = 17

Package: $2,000/month

No tracking hoursMonthly clients needed = 2

What is an urgent problem your ideal client is having right now…that they would be willing to invest in a high dollar solution for?

Types of Packages

Dating Package: 1 month trial, beginner package.

Prosperity Package: 90 day commitment to get to know each other and get up to speed.

Monthly Retainer: Flat rate each month for services provided regardless of how many hours are used.

A la Carte: Based on certain projects, tasks, skills, etc.

Gatekeeper Website Maintenance or Building Speakers Authors Launches Funnels Podcast

Virtual Assistants

Social Media Managers

Beginner Intermediate Elite Ala Carte FB Ads

Coaches

Group Coaching 6-Month Program VIP Day Premium Ticket Workshop

Marketing

Where Are All the Clients?

Online:

Facebook Facebook Groups Twitter LinkedIn LinkedIn Groups Instagram Pinterest Snap Chat Google Hangouts

Offline

Professional Associations Trade Associations Networking Groups Hobby Groups Meetup Groups Professional Business Groups Church Mom Groups

Engage in groups Answer questions Ask questions Share articles Learn and tag

Know, Like, Trust

Beware Of

Poor grammar Typos Spelling errors Foul language Typing in TXT (unless UR on Twitter) Being salesy

How You Do Anything is How You do Everything

Avoid Pitfalls

Working for free Unfair barter Not getting paid up front Accepting any client with a pulse and money Devaluing yourself

I’m not good enough. No one will buy. They’ll think I’m greedy. I’m not ready. I’ll lose money by not focusing on low end

clients. If I niche, then I might lose money if I don’t

market to everyone.

Don’t be a Debbie Downer

• You ARE good enough.• High end clients are waiting for YOU.• They will be more than ready to pay your rates.• YOU ARE READY.• You’ll lose more money if you focus on low end

clients.• You’ll lose more money trying to save the world

rather than focusing on a targeted niche.

Build Your Skills

Free trainings Articles and blogs Webinars Telesummits Books

Invest in Yourself

Paid trainings Workshops Coaching

Ready to Learn a New Skill?

April 17 – May 12

Module 1 How Infusionsoft can help you or a client's business really take off Setup and branding Adding contacts Tagging

Module 2 How to create different types of broadcasts How to pick and choose who it gets sent to Scheduling and delivery Tips for increasing open rates

Module 3 How to set up a basic campaign Automation and sequencing Decision diamonds (how one step triggers

another) Tying campaigns together

Module 4 How to create a one-time product When to use subscriptions versus payment

plans Why an order form is necessary How to create and customize order forms

Plus… Free demo account so you can learn and

play Extra Q&A call Private Facebook Group Certificate of Completion

Your Investment

One Payment - $297

Two Payments - $175

www.tracey-osborne.com/infusionsoft

Hell Yeah! Business Breakthrough Strategy

Session

www.tracey-osborne.com/breakthrough

Working with Tracey has been beyond essential to my beginning success as a VA. I literally made the decision to make a leap of faith into self employment in February of this year.

Tracey has the ability to take complex tasks, simplify them, and help someone execute them flawlessly with little effort on their part. I haven’t had to pay for expensive training classes or one on one teaching.

I literally started work the first of March 2015 and am now paying 100% of my bills every month with my VA income. Plus, I’m learning essential VA tools, apps, and software that are allowing me to have the confidence to look for more skilled work.

April Lewis