So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
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Transcript of So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
Ad Agency
Media Agency Production
Broadcaster
Strategy
Segment
Story
Slick
The 4 Ingredients
The Sweet Spot
Hub
Hero
Help
Potential Audience Increase
I want to do
I want to know
I want to be entertained
Broad General Awareness
Prime Prospect
Core Target
Consumer Moments
Completed Views
Earned Media
Coverage
Improved SEO
Website Traffic
Conversion
Brand Lift CTR
Likes & Shares
Lead Generation
Success Metrics for Video