So you want to be a design strategist?
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Bryan Zmijewski, LuckyOliver SO YOU WANNA BE A DESIGN STRATEGIST? BRYAN ZMIJEWSKI LuckyOliver June 11, 2007
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A presentation that was given at the How Design conference on being a design strategist. This lecture was also given with LukeW at Yahoo.
Transcript of So you want to be a design strategist?
Bryan Zmijewski, LuckyOliver
SO YOU WANNA BE A DESIGN STRATEGIST?
BRYAN ZMIJEWSKILuckyOliver June 11, 2007
Bryan Zmijewski, LuckyOliver
DESIGN STRATEGIST?
Bryan Zmijewski, LuckyOliver
So who is Bryan Zmijewski?
LuckyOliver
10 years consulting10 teaching at Stanford70 start-ups
Bryan Zmijewski, LuckyOliver
PEOPLEREAD PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO
PROCESS
NUMBERS
Some people won’t like you. Who cares?
Bryan Zmijewski, LuckyOliver
Yes, you will have to sell.
PEOPLEREAD PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO
PROCESS
NUMBERS
Bryan Zmijewski, LuckyOliver
You need to design in front of people.
PEOPLEREAD PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO
PROCESS
NUMBERS
Bryan Zmijewski, LuckyOliver
Confrontation is a must. Gloves are optional.
PEOPLEREAD PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO
PROCESS
NUMBERS
Bryan Zmijewski, LuckyOliver
BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCHRIGHT KIND OF RESEARCH
Design is a playing field. Designers need to win.
PEOPLE PROCESS
NUMBERS
Bryan Zmijewski, LuckyOliver
Make sure the research fits the size of the project.
BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCHRIGHT KIND OF RESEARCH
PEOPLE PROCESS
NUMBERS
Bryan Zmijewski, LuckyOliver
Spontaneous
is OK.
BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCHRIGHT KIND OF RESEARCH
PEOPLE PROCESS
NUMBERS
Bryan Zmijewski, LuckyOliver
BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT
Just get it done.
PEOPLE PROCESS
NUMBERS
Bryan Zmijewski, LuckyOliver
Get your hands dirty.
BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT
PEOPLE PROCESS
NUMBERS
Bryan Zmijewski, LuckyOliver
Make sense of all the design opinions
BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT
PEOPLE PROCESS
NUMBERS
Bryan Zmijewski, LuckyOliver
QUESTIONS?
Bryan Zmijewski, LuckyOliver
PEOPLE
READ PEOPLE
BE A SALESMAN
REAL-TIME PERFORMANCE
FIGHT WHEN YOU HAVE TO
Bryan Zmijewski, LuckyOliver
NUMBERS
BUILD IN THE METRICS
JUSTIFY DECISIONS WITH THE RIGHT KIND OF RESEARCH
DON’T OVER RESEARCH
Bryan Zmijewski, LuckyOliver
PROCESS
BALANCE PREP W/ IMPLEMENTATION
BOTTOM UP STRATEGY
EVERYONE IS A DESIGN EXPERT
