So you want to be a content engineer?
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Transcript of So you want to be a content engineer?
Copyright © Joe Gollner 2014
So You Want to be aContent Engineer @joegollner
A Definition of Content EngineeringContent Engineering:The application of engineering discipline to the design, acquisition, delivery, management, and use of content and to the technologies deployed to support the full content lifecycle
The Language of Content Strategy
A Definition of EngineeringEngineering:Engineering is the application of scientific principles to the design, development, support and use of systems which are themselves made up of structures and processes.
Sir Francis Bacon (1561 – 1626)Philosopher, Statesman, ScientistIdentified the Idols of the Mindthat typically mislead understanding
• Idols of the Tribe [ingrained beliefs]• Idols of the Cave [personal prejudice]• Idols of the Marketplace [the fog of words]• Idols of the Theatre [disciplinary dogmas]
The Way to Combat these Idols:The Scientific Method
• Observation• Hypothesis• Experiment• Rejection, Refinement or Validation….Repeat & Publish
Francis Bacon & the Scientific Method
So You Want to be a Content Engineer
Definition of Core Concepts
The Practice of Content Engineering
Case Study:Integrated HealthInformation
Conclusion:Do you still wantto be a Content Engineer?
Content & Information
ContentIs what we plan, design, create, reuse & manage so that we can deliver effective information products
Content is potential information(an asset)
InformationIs the meaningful organization of datacommunicated in a specific context with the purpose of influencing others
Information is a transaction (an action) that contains Content
Publishing
The process of transforming content assets into information products that can be effectively transacted
Documents
Documents are the persistent form of information transactions that have been exchanged as part of a business process. Documents are a fact of life & can take many forms.
Publishing & Documents
Intelligent Content
Technology
Knowledge
Busin
ess
Intelligent ContentCo
nten
t M
anag
emen
t Knowledge
Managem
ent
BusinessSystems
Documented & Integrated
Glob
al &
Dyn
amic
Open & Extensible
Portable & Processable
Intelligent Content is content that has been prepared using open standards so as to be both portable and processable
Intelligence is the ability to acquire & apply knowledge
Intelligence is also informationof immediate& practical use
Content Strategy
A strategy is a plan of actiondirected towards achievinga long-term goal through the coordination, integration and application of the resources & capabilitiesavailable to an enterprise
A Content Strategy seeks to make content a strategic asset that can be leveraged by state-of-the-art technology to achieve concrete business goals
Content Strategy & the Content Lifecycle
ContentAcquisition
ContentManagement
ContentDelivery
ContentEngagement
ContentStrategy
The Content Lifecycle is a continuous process of creation, publication, use and control
all guided by a continuously evolving Content Strategy
Content Metrics
“As Is” Current Score: 45 “To Be” Target Score: 281
ContentD
eliveryCont
ent
Acqu
isiti
onCo
nten
tM
anag
emen
tContent
Engagement
2.4
4.2
As Is
2.8
4.0
8.3
8.77.8To Be
1
10
1
1 1
10
1010
8.8
Content Metrics reflect the measurements that an organizationdeems relevant. The first step is determining what needs to be measured.
Content Engineering, Technology & Solutions
Content Engineering
ContentAcquisition
ContentManagement
ContentDelivery
ContentEngagement
ContentStrategy
Content Technology
Content Solutions
Content TechnologyTechnology that has been specifically designed to create, store, manage & process content with all its complexity including intelligent content that has been optimized for portability & processability
Content SolutionsLeverage content technology to deliverbusiness benefits from content assetsSeek to automate, streamline & enrichthe content lifecycle
Content Technology & Content Solutions
The Practice of EngineeringBalances multiple objectives Approaches objectives with a methodical use of:
• precedents • standards • experiments • measurements • tests• best practices• past experience• state-of-the-art technology
All decisions• Documented & verifiable
Back to Engineering
The Scientific Methodin practice
Balances the objectivesin the Content Strategywith the realities ofavailable & affordableContent Technology
Designs & validatescontent structures and the Content Lifecycleprocesses that operate on thosecontent structures to realize a sustainable Content Solution
Guides the solution through ongoing evolution
Back to Content Engineering
ContextMultiple stakeholdersin the healthcareecosystemHuge volumes of publishedinformation
RequirementScalable solution for discovering, accessing & reusing medical content in multiple situations
• Healthcare Professionals• Patients• Other stakeholders (Insurance companies, Government…)
Case Study: Integrated Health Information
Case Study: Integrated Health Information
Solution Objective: Connect primary medical references to clinical guidance so asto establish a continuous Precedence Network that provides the grounded authority for clinical decisions. Traceability was central to this engineered solution.
Aggregation of content about a
Medical Resource
Representation of reference content
suitable forefficient delivery
Clinical guidance based on evidence ( )
Client adapted clinical guidance retaining
evidentiary precedence ( )
End-to-End Precedence Network will permit bidirectional flow of notifications & analytics
Identification
Analysis
Sources
Evidence
Medical Reference
Evidence
References
Related Links
Guidance
Reference Summary
Published MasterTreatment Protocol
Client AdaptedTreatment Protocol
New
Rationale
Reference
TailoredRendition
Reference Lookup
Moved
Case Study: Integrated Health Information
Business Needs
Document
IdentifyNeeds
Clients
DocumentRequirements
ProjectTeam
DraftRequirementsSpecification
Use Case Test Case SystemConstraint
RequirementsValidation
TestingTeam
PrototypingTechnicalProof of Concept
UsabilityTesting
BaselineRequirementsSpecification
Establish Project Requirements
Task Setup Task Steps Task Result
Test Setup Test Steps Test Result
IdentifyUncertainties
PlanExperiments
ConductExperiments
DocumentResults
Applying formalized methods to all stages of the project & to the content lifecycle
Case Study: Integrated Health InformationContent Modelling Technique (CMT)
Inheritance CompositionFlow
One or more Zero or more
One Zero or one
Start End
Order
Object Process Actor
Choice
Objects are “things” that can be used, consumed, produced or called upon to provide a service.
Relationship Cardinality
ChoiceDetails
Annotation
Processes act upon “objects” in order to change their state. Processes may use, consume, produce objects or depend upon the services from objects.
Actors assume responsibility for outcomes. Actors can call upon processes, objects & other actors.
A modeling technique that provides a systematic and disciplined way to represent content objects and processesin the context of business goals and responsibilities assumed by organizations or individuals (actors).
Analyst
Business Analyst
Technical Analyst
Document
FrontMatter Body Rear
Matter
Review Testing Sign-off
Primary Modelling ActivitiesComposition Inheritance Process
Content Modelling Technique was developed with reference to:
· Object Modeling Technique (OMT)· IDEF0 Function Modeling· Unified Modeling Language (UML)· Object Process Methodology
Case Study: Integrated Health Information
AggregateContent from
Sources
Identification
Analysis
Sources
Evidence
Medical Reference
Evidence
References
Related Links
Guidance
Reference Summary
Published MasterTreatment Protocol
Client AdaptedTreatment Protocol
New
Rationale
Reference
TailoredRendition
Reference Lookup
Generate Summary
Representation
Add Plain-LanguageContent
Publish Master
Treatment Protocol
Define Client Treatment Protocol as
modifications to be applied to the Master
Extract sources into XML,
reconcile & validate details
Transform XML into specialized DITA & Refactor
Conduct an editorial process for adding client-focused content
Transform DITA into an XML
representation that is widely processable
Stage resources for client customization, to be done by defining a final set of transformations that will generate the client view
Moved
So Do You Still Want to be a Content Engineer?
Content EngineeringIs obligated to take afull system-viewConsiders content fromall angles to realizea balanced solutionCannot afford to clingto any one disciplinaryperspectiveApproaches objectivesusing a documented,formal methodologyRelentlessly deploys testing, measurement & automation to find improvements
Making Connections
Joe GollnerGnostyx Research [email protected]
Twitter: @joegollner
Blog:The Content Philosopherwww.gollner.ca