MARTIKwith Blazing Creative Co-Hosts Meghan Maydel + Steph Schertz

SO YOU WANNA START A podcast?

WE ARE BLAZINGCREATIVEHey there fellow Boss! Meghan and Steph here to show you the ropes when it comes to creating a podcast that grows your business, your influence, and your audience. Congrats on taking the next step and putting your ideas out there in one of the fastest growing mediums for creative entrepreneurs.

Blazing Creative has allowed us to reach an even bigger audience, create more connections with big players in the industry, have an impact on issues that matter most to us, and add another revenue stream to our businesses’ bottom line. We’ve put everything down here for you to learn exactly how it’s done. In one place. Without searching through 8,000 free blots spending hours of your time trying to piece it all together. We’ve got you.

Think of this manual as your handy dandy companion where you can keep all your research, answer the big questions we ask in the videos, and jot down any ideas you may end up being blessed with as you listen to our sweet, sultry voices. We suggest:

• Print this sucker out. Pen + paper helps commit things to memory way more than winging it or putting it in some random text file on your computer

• Watch the entire video for the module BEFORE answering the questions.

• If you have any questions, don’t hesitate to contact us via hello@blazingcreative.com

HOW TO USE THIS BADBOY

Hey Friend!I wanted to take a hot second to let you know that we’re forking over our email templates and a behind-the-scenes look at exactly how we do things for INSPIRATION ONLY.

These are not emails that should be copied word for word and used for your own purposes. Besides, as you read you’ll notice that they are very much written in our voice that works best for our brand. Your own emails should follow suit!

If you really feel like copying what we wrote word for word, please know that you will be plagiarizing and in violation of the protections afforded by federal law of my intellectual property. Which isn’t cool. So please don’t do it!xx Meghan + Steph

LEGAL STUFF

MODULE 1Do you really wanna start a podcast? Answer the following questions to give yourself a reality check when it comes to investments, co-hosts, and what you’ll stand for as a podcast to get your wheels turning before you start winging it.

QUESTION 1:What are your expectations for

the podcast? What are your goals? Where do you see this

podcast going long term?

QUESTION 2:What are you willing to invest monetarily immediately into

your podcast?

QUESTION 3:What are you willing to invest

time-wise immediately into your podcast?

Decide on episode topic

TASK CHECKLIST

Reach out to guestConfirm intervieweeInterviewee secures booking dateSend interview confirmation/tech details emailRecord guest audioUpload guest audio to Google Drive folderAgenda created for episode’s joint audioRecord joint audioUpload joint audio to Google DriveEdit podcast audio + upload to Google DriveUpload show notes + mentions + quotes to Google Drive docCreate episode graphicCreate guest quote graphicUpload graphics to Google DriveUpload episode to Soundcloud

Create show notes blog postEmail guest with live links and graphicsEmail those mentioned in episodeFormat + send newsletter to email subscribersPost new episode in FB groupPost new episode on InstagramGo live in FB group 1Go live in FB group 2

DEFINING WHO YOU ARE/ WHAT YOU STAND FOR

QUESTION 4:Who is [Insert Podcast Name

Here]?

QUESTION 5:What do we value? What do we

believe? What do we want?

QUESTION 6:What do we do?

QUESTION 7:What do we know? What are our

strengths?

QUESTION 8:Why does it matter? Why this podcast? Why this audience?

Why this outlet?

QUESTION 9:What value are we bringing?

QUESTION 10:What impact do we hope to

have?

MODULE 2Answer the following questions to really define who your audience is going to be. Is it an existing audience? Is it a new audience? How will you really narrow in on those who can’t get enough of your podcast each week?

QUESTION 1:Who is our ideal client?

QUESTION 2:What matters to them most as

an entrepreneur and why?

QUESTION 3:What do they believe in?

QUESTION 4:What do they hope to change with their business for their

customer?

QUESTION 5:What do they love most about

being an entrepreneur?

QUESTION 6:What do they hate the most

about being an entrepreneur?

QUESTION 7:What do they crave the most

when it comes to being a boss?

QUESTION 8:What makes running their

business harder?

QUESTION 9:What three things do they enjoy

most in their day?

QUESTION 10:What three things drive them

the craziest?

QUESTION 11:When do they feel most

creative/energized/ready to work?

QUESTION 12:How do they find solutions to

their most pressing problems?

QUESTION 13:What do they appreciate most in

someone else? A friend? A spouse? A client?

QUESTION 14:What do they need to make their

job easier RIGHT NOW?

QUESTION 15:Where are they hanging out

online?

QUESTION 16:What are the last three pieces of information they clicked on

and consumed? (i.e. what content do they care about?)

QUESTION 17:What do they not understand about being a [whatever their

job is]?

MODULE 3Research, knowing your competition, and narrowing in on your niche are all part of the game. Get your research on so you can make sound decisions early on that you won’t have to backtrack on later.

QUESTION 1:Who’s your competition in this

space?

QUESTION 2:What do they do really really

well?

QUESTION 3:What do they not do so well?

QUESTION 4:Define your niche based on this

information-What do you LOVE to do?-What are your interests?-What can you not stand?

-What already sets you apart as a business owner?

-Things you have in common with your ideal client base?

QUESTION 5:What do you want to name your

podcast?-Consider words or phrases that

you feel like define your business

-What three adjectives would best describe your business?

-Look at shopify.com and review their suggestions

-What words pop up when searching thesarus.com that

catch your attention?

MODULE 4Branding is the icing on the cake. As much as we hate to say it, we totally judge books by their covers and this is where great design and branding comes in. Great brand strategy pulled together with fab visuals can elevate your podcast to that next level.

QUESTION 1:What do you love?

QUESTION 2:What do you HATE?

QUESTION 3:What adjectives would you use

to describe your podcast?

QUESTION 4:What’s the voice of your

podcast?

QUESTION 5:What’s the overall message of

your podcast?

Explore imagery that represents the adjectives you would use to describe your

business, the loves, the voice, the messaging...etc. Any and all images count. Compile at least 50 images and then start

grouping them together until you get to 5-7 core images that all flow really well together to kick off your branding scheme. From there pick your fonts, graphics, images, logo...etc. Make sure it all fits perfectly with these core

5-7 images. This will help create brand cohesion and consistency.

MODULE 5Continually bringing in new guests and fresh topics that your audience will die for is what keeps your podcast interesting. Start keeping a list of who you want and what you want to talk about.

Brainstorm 15 issues you feel like you’ve tackled around your podcast’s topic that you can discuss on your podcast and then keep

a running list every time something new comes up

Brainstorm 50 guests that you would LOVE to interview. Start reaching out to them using

the template provided.

MODULE 6Get the lowdown on how we record so you can start diving into how you will make the audio happen for your own.

Open Quicktime

RECORDING CHECKLIST

Select new audio recordingStart recording at same timeEnd recording at same time

Purchase ecammInstall on your Skype accountSet up to record every Skype callRecord episode over Skype callUse Movie Tools (installed with ecamm) to split up audio

Option 2Option 1

MODULE 7Jot notes of your editing process down so you can easily duplicate the process each time you have a new episode to edit.

What will your editing process look like?

MODULE 8Jot notes of your upload process so that you can duplicate each time you need to upload a new episode

What will your upload process look like?

Open SoundCloud

UPLOAD CHECKLIST

Upload completed audioAdd episode graphicDecide on a naming schemeSelect the right categoryAdd your tags for your episodeAdd a show description + trackable link to show notesHit complete and add your Soundcloud link to a Google DocForce refresh your podcast on your podcast app on your phone to get the iTunes linkAdd your iTunes link to your Google Doc

MODULE 9Marketing is how you spread your message and get into New & Noteworthy in the iTunes store. Answer the following questions to figure out what your particular marketing strategy is gonna be.

QUESTION 1:How are you going to reach

your target market?

QUESTION 2:What will be your schedule for

posting in these platforms?

QUESTION 3:Who will take what

responsibilities for each marketing task?

QUESTION 4:How will you get listeners to

sign up for your emails?

QUESTION 5:What will be the flow of the

emails?

QUESTION 6:What provider will you use for

your emails?

QUESTION 7:How will you get iTunes

reviews?

QUESTION 8:Who are the top advertisers you

would like to go after?

QUESTION 9:What ads do you want to run for your own stuff in the meantime?

QUESTION 10:What will the flow of your

ads be? Conversational? To the point?

QUESTION 11:Will you use affiliate links for

your own stuff in the meantime?

QUESTION 12:How will you split any profits

received?

GUEST PITCH EMAIL TEMPLATE

Greetings!

I'm Steph from the Blazing Creative podcast and I'm a huge fan of what you do! I love how honest and generous you are with your knowledge about launching, about growing an audience, about using Periscope like a boss, etc.

We have a podcast episode coming up about “Title Here" and description here. Insert personalized info here for why guest would be perfect fit for this episode.

If you're not familiar with Blazing Creative, we're a podcast for creative entrepreneurs that combines:actionable adviceinterviews with experts and thought leadersour favorite tools and resources......with pop culture chit chat and a whole lot of laughter.

Past interviewees include Heather Crabtree, Lisa Fabrega, Jordana Jaffee and Lexi D'Angelo and we'd love to add you to the roster of inspirational, engaging entrepreneurs to grace our sound waves.

Our audience is primarily creative, service-based entrepreneurs hoping to build their online businesses and we help them by being open and honest about how to navigate success and failure with a sense of humor.

If you're interested in being a guest of the podcast, the interview would only be about 20-30 minutes and can be done with the equipment you already have at home.

Let me know if you'd like to talk next steps! I look forward to hearing from you.

GUEST TECH/WEEK OF EMAIL TEMPLATE

Hi!

We're so excited to record your Blazing Creative interview this week! Here are a few notes to make sure your tech and logistics are all set :)

1. We like to see who we're talking to so the recording will be more natural, but we won't be recording video. That being said, here's the link to the Google Hangout you can click at the interview time:2. We record separate audio files. To do this on a Mac, you open Quicktime > File > New Audio Recording. Make sure you have headphones in to avoid playback issues and any microphone you have (including the built-in one on your computer) will work fine! If you have something fancier, that's great! If you have a PC, please let us know ahead of time to we can make other plans.3. After the interview is over, please send your file to this email address via Dropbox or Google Drive. 4. We'd also love a headshot of your for the thumbnail image we'll create to go along with the episode!

Thank you again for being a guest on the show!

GUEST LIVE EPISODE EMAIL TEMPLATE

Hey Guest!

Meghan here from Blazing Creative and I'm pumped to let you know that your podcast interview is live now as part of our newest episode, Title Here.

Steph and I absolutely loved having you on and can't thank you enough for offering your expertise up to Blazing Creative and our listeners.

You can find your podcast episode in the following locations:

Soundcloud: iTunes: Stitchr: Website:

Show notes are also all linked up on the website.

We can't wait to share your episode and hope that you're excited to as well! Here are some ideas our other guests have used when sharing their episodes:• Link to an "as seen on" page on your website• Add to your next weekly newsletter• Share with your FB group• Share on your favorite social media platform (be sure to tag us! @meghanmaydel_bizstrategist @hellobushyl)• Encourage your tribe to subscribe / leave an iTunes review

Feel free to put your own spin on it! I've attached the graphics that go along with your episode below, as well as our logo for your marketing purposes.

Thanks again and please don't hesitate to reach out if you have any questions/need anything at all in the future.